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19,354 articles covering the AdTech ecosystem
Criteo Joins ChatGPT’s Ad Pilot; Google Patents Gen AI Landing Pages
Criteo joins OpenAI’s ad pilot; Google considers making its own AI landing pages; and the Supreme Court passes its own judgement (kinda) on AI. The post Criteo Joins ChatGPT’s Ad Pilot; Google Patents Gen AI Landing Pages appeared first on AdExchanger.
Rev Up Those Brains! It’s Time For Another AdExchanger Comic Caption Contest
Every week, AdExchanger publishes a comic inspired by the world of ad tech, online advertising and programmatic. Often, one of the most fun parts of the process is coming up with the caption. We’ve had some great ones, like this instant classic. Well, now we’re turning to you for a little help – and the winner […] The post Rev Up Those Brains! It’s Time For Another AdExchanger Comic Caption Contest appeared first on AdExchanger.
Google AI Generated Landing Page Patent Is Limited To Shopping & Ads via @sejournal, @martinibuster
Google's landing page generator patent is limited to low conversion shopping pages, product feeds and advertising. The post Google AI Generated Landing Page Patent Is Limited To Shopping & Ads appeared first on Search Engine Journal.
Telemundo Kicks World Cup Marketing Into High Gear: Sweeping Coverage, New Campaign
Telemundo reveals 700 hours of coverage, 104 matches, and a new campaign to reach viewers.
Google AI Overview Citations From Top-Ranking Pages Drop Sharply via @sejournal, @MattGSouthern
New data finds AI Overviews often cite sources beyond page one. Fan-out queries may help explain why, and YouTube appears frequently in citations. The post Google AI Overview Citations From Top-Ranking Pages Drop Sharply appeared first on Search Engine Journal.
Boomshot
Boomshot, the award-winning creative production company known for delivering high-impact work across sports, culture, and entertainment, announced leadership updates as Managing Director Meredith Weiss becomes the company’s sole owner and Principal, and Krysia Johnstone is promoted to Executive Producer.
The McDonald’s CEO Can’t Seem to Stomach His Own Burger
This is the central tension of the modern CEO. The higher you rise, the further you get from the thing you sell.
Anthropic Is Cashing In on OpenAI’s Pentagon Deal
As 'Cancel ChatGPT' goes viral, Anthropic is promoting a free tool that lets defectors bring their chat history with them.
EXCLUSIVE: A New Pitch Deck Reveals X Is Using Grok to Sell Brand Safety
The Elon Musk-owned platform is pitching advertisers on Grok for brand safety—just weeks after the chatbot flooded the platform with nonconsensual deepfakes of real users.
Paramount Scores a Top Sports Ads Exec From Amazon Ahead of Upfront
Amazon Ads confirmed Danielle Carney has left the company.
Google Clarifies How It Picks Thumbnails For Search, Discover via @sejournal, @MattGSouthern
Google updated its Image SEO and Discover documentation to explain how schema markup and the og:image meta tag influence thumbnail selection. The post Google Clarifies How It Picks Thumbnails For Search, Discover appeared first on Search Engine Journal.
Agencies should shift to solution-led pricing models, global agency body says
VoxComm’s guidance aims to help agencies reap the rewards for helping brands grow in light of AI.
16 creative campaigns to know about today
The Ad Council invents a new term around teen mental health, and Heineken premieres a documentary about saving a pub in Ireland.
NPR swaps its letters for ‘Who,’ ‘How’ and ‘Why’ in campaign about curiosity
The Mischief work is both brand exercise and public statement at a time of political pressure on public media.
Advertisers Will Soon Be Able to Buy ChatGPT Ads Through Criteo
The company is the first adtech firm to plug in.
Inside Mercedes-Benz’s custom Amazon Prime Video ads push around the NBA
CMO Melody Lee explains how short-form content helped the automaker integrate customer benefits without interrupting their viewing experience.
Merrell’s first global brand platform looks to redefine the outdoors
The footwear brand is pitching nature as a refuge for consumers who are overwhelmed by the pace and digital demands of modern life.
Kantar Media enters new era as Fifty5Blue following $1B sale
Along with aesthetic changes, including a new visual identity, the rebranded measurement firm is stepping up investment in artificial intelligence.
Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem
The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV operating system V.
Why SEO Now Depends on Citation-Worthy Content [Webinar] via @sejournal, @hethr_campbell
How Content Marketing Drives Visibility in AI Search How do you get your content to be the kind that LLMs recognize, reference, and recommend? AI-powered search experiences like ChatGPT, Gemini, Copilot, and Google AI Overviews are changing how people discover brands and content. Instead of blue links on a results page, these systems generate answers that selectively cite the brands and sources they trust. This shift is creating both opportunities and risks for many marketers… Traditional SEO still very much matters, but visibility now depends increasingly on how your brand and content are mentioned, cited, and understood across the entire […] The post Why SEO Now Depends on Citation-Worthy Content [Webinar] appeared first on Search Engine Journal.
YouTube’s AI Slop Problem And How Marketers Can Compete via @sejournal, @MattGSouthern
"AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy. The post YouTube’s AI Slop Problem And How Marketers Can Compete appeared first on Search Engine Journal.
Information Retrieval Part 4 (Sigh): Grounding & RAG
Explore information retrieval grounding and retrieval augmented generation to enhance LLM outputs with trustworthy sources. The post Information Retrieval Part 4 (Sigh): Grounding & RAG appeared first on Search Engine Journal.
Tesco launches new brand platform by asking 'Need anything from Tesco?'
It was created by BBH London.
Omnicom folds MRM into Rapp and Critical Mass
MRM brand closes in the UK and US, but will remain in some smaller markets.