News
19,366 articles covering the AdTech ecosystem
Google’s Titans And MIRAS: Significant Advancement In Long-Context AI via @sejournal, @martinibuster
Google's Titans architecture and MIRAS framework enable AI to handle massive amounts of data and work faster. The post Google’s Titans And MIRAS: Significant Advancement In Long-Context AI appeared first on Search Engine Journal.
WordPress User Registration & Membership Plugin Vulnerability via @sejournal, @martinibuster
Critical vulnerability in WordPress User Registration & Membership plugin enables unauthenticated attackers to obtain administrator role. The post WordPress User Registration & Membership Plugin Vulnerability appeared first on Search Engine Journal.
Global M&A market finds footing in 2025 but UK declines 10%
The marcomms M&A sector is undergoing a notable global rebound after two challenging years, driven by new private equity entrants and strategic acquisitions in technology and influencer infrastructure.
In the AI era, brand-building is more valuable than ever
AI is reshaping how people think, choose and buy – and, in doing so, it’s elevating the importance of brand-building.
VCCP tops 2025 global creative league amid tough competition from Publicis
Meanwhile, Campaign Red lists the key creative wins reported globally last year.
WPP Media agencies shift to pitching together
Agency brands EssenceMediacom, Mindshare and Wavemaker are appearing less frequently on pitch lists.
Tesco concludes closed media agency review
Supermarket extends media planning and buying brief with EssenceMediacom.
Do good things still come to those who wait?
Understanding anticipation, its value and what drives it, is not just interesting, but essential.
Formula E selects agency for CRM and fan engagement
Agency was crowned after competitive pitch run by Formula E’s procurement team.
WPP shakes up bonus scheme to drive collaboration as annual pot halves to £181m
Incentives will be more closely linked to parent company, with half of bonus tied to WPP and half to operating unit.
The problem with “women-focused” marketing
Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.
Digest: UK to Trial Social Media Ban on Under-16s; Google Patent Hints at AI-Generated Landing Pages
In today’s Digest we discuss the UK launching a consultation on a social media ban for under-16s, a Google patent hinting at AI-generated landing pages, and Roblox surpassing TikTok in Gen Z shopping growth. The post Digest: UK to Trial Social Media Ban on Under-16s; Google Patent Hints at AI-Generated Landing Pages appeared first on ExchangeWire.com.
FirstPartyCapital Announces Corporate Innovation Model to Facilitate Strategic Investment in Ad Tech
FirstPartyCapital has announced the launch of a new corporate innovation model. The post FirstPartyCapital Announces Corporate Innovation Model to Facilitate Strategic Investment in Ad Tech appeared first on ExchangeWire.com.
Creator’s guide for writing brand pitch emails
A practical guide for creators to write effective brand pitch emails, with process steps, pro tips and follow-up best practices.
How McDonald’s CEO’s Big Arch video escaped the brand’s control
Reaction to Chris Kempczinski’s post underscores how quickly online audiences can reshape a corporate message.
Geico’s new CMO on the insurer’s push into women’s sports and its agency approach
Arianna Orpello, Geico’s CMO since January, has already signed a multiyear deal with basketball star Azzi Fudd.
Sturdy’s design of Bad Bunny concert residency tops 2026 Astroland Awards
Oscar Mayer’s Wienie 500 and Ikea’s “Sleep Talk Reviews” are among the other winners at the Gerry Graf event.
24 Gen Zers to watch in marketing and advertising
This year’s Gen Zers to Watch list highlights 24 rising young professionals already making an outsized impact on the advertising and media industry.
Inside the Credit Card Wars for Luxury Customers
Credit card companies are leveling up their perks in hopes of attracting young spenders. But is it a race to the bottom?
ADWEEK’s 2026 Architects of Culture: Ensuring Trust and Business Performance Rise Together
Senior leaders across the marketing, advertising, and technology industries creating environments where talent can learn, thrive, and make an impact.
The Points Guy’s Nick Ewen Has 28 Credit Cards. Here’s How He Tracks His Benefits
Points maxxing is for the spreadsheet warriors.
ADWEEK Agencies Advantage: AI Is Upending Agency Business Models
Agencies must address their eroding pricing models as AI speeds up work and reduces headcount needs
Texas-Loving Tecovas Follows Up Super Bowl Ad With a 14-Minute Film
Is underwriting a movie as effective as product placement?
ADWEEK’s AI Power 50: Shaping the Next Phase of Advertising
The leaders driving innovation and adoption of artificial intelligence tools within the marketing and advertising industry.