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Geico’s new CMO on the insurer’s push into women’s sports and its agency approach | ATDb

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Geico’s new CMO on the insurer’s push into women’s sports and its agency approach

Geico’s new CMO on the insurer’s push into women’s sports and its agency approach

Ad AgeMarch 3, 2026Adrianne PasquarelliRead original

Last updated Mar 3, 2026 by RSS Ingestion

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Arianna Orpello, Geico’s CMO since January, has already signed a multiyear deal with basketball star Azzi Fudd.