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Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem | ATDb

Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem

Marketing DiveMarch 2, 2026Jessica HammersRead original

Last updated Mar 2, 2026 by RSS Ingestion

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The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV operating system V.