News
19,411 articles covering the AdTech ecosystem
Why So Many Brands Are Throwing Shade at Their Competitors Right Now
Brands get off on looking nervy, and social media loves a good fight.
The Role of Purpose in Marketing Strategy with Yoobi’s Sarah Leinberger
Plus, how moving forward with incomplete information can be a winning strategy.
The Trade Desk CEO Jeff Green Dropped $148M on Company Stock
The CEO says he's putting his money where his mouth is — and took the opportunity to call out Amazon's DSP along the way.
Publicis Groupe Reports 5.8% Organic Growth in Q4 2024, Driven by Digital and Data Strength
Publicis Groupe reported stronger-than-expected Q4 2024 organic growth of 5.8%, exceeding analyst expectations. The growth was primarily driven by its digital advertising, data capabilities, and performance in North America, signaling continued strength in programmatic and data-driven advertising services.
Permutive Raises $75M Series C to Expand Privacy-First Publisher Data Platform
Privacy-focused publisher data platform Permutive has raised $75 million in Series C funding led by SoftBank Vision Fund 2. The funding will support expansion of its edge computing technology that enables publishers to activate first-party data without exposing user-level information.
European Publishers Sue Google Over Ad Tech Practices in €2.1 Billion Lawsuit
A coalition of over 30 European publishers filed a €2.1 billion lawsuit against Google, alleging anticompetitive practices in its ad tech stack that deprive publishers of fair revenue. The suit follows the EU's antitrust investigation and demands for Google to divest parts of its advertising business.
Pinterest Acquires The Yes, Expands Shopping and Personalization Capabilities
Pinterest acquired fashion shopping platform The Yes to enhance its AI-powered personalization and shopping ad capabilities. The acquisition brings advanced machine learning technology for style preferences and product recommendations that will be integrated into Pinterest's advertising products.
Reddit reports Q4 2024 earnings with 42% revenue growth driven by advertising
Reddit reported fourth-quarter revenue of $385 million, beating analyst estimates with advertising revenue growing 42% year-over-year. The company attributed growth to improved ad targeting capabilities and expanded advertiser base.
European Commission opens investigation into Amazon's advertising practices
The European Commission launched a formal investigation into Amazon's advertising business, examining whether the company gives preferential treatment to its own products in ad placements. The probe could result in significant fines and operational changes.
Snap Inc. introduces AR advertising SDK for third-party apps
Snap announced the launch of an augmented reality advertising SDK that allows third-party mobile apps to integrate Snap's AR ad formats. The move expands Snap's advertising technology beyond its own platform and creates new revenue opportunities.
Google AI Mode Cites Itself More Often, With More Organic Links via @sejournal, @MattGSouthern
Google's AI Mode self-citations tripled in nine months. SE Ranking data shows that more links now lead to organic search results, not business profiles. The post Google AI Mode Cites Itself More Often, With More Organic Links appeared first on Search Engine Journal.
Yorkshire Tea ads show moments requiring Gold upgrade
Campaign was made by Lucky Generals.
Watch the newest commercials from Robinhood, Ring, Google Cloud and more
Ring serves up a faux sports show in which the host shares a “Ring Replay” video clip of a kid triumphantly making a basket while shooting hoops by himself.
Ford’s CEO gifts Pope Leo an Explorer — built in Chicago by one of his former students
Jim Farley personally delivered a customized Ford Explorer to the South Side-born pope — assembled by a Chicago plant worker who once sat in his classroom.
YouTube Americas Leader Tara Walpert Levy Says Measurement Proves Creators Do TV Ads Best
YouTube won the race to be the web’s desktop video destination. Then it won the race for smartphone video consumption across its apps. YouTube even, seemingly without trying, became the go-to spot for podcasters to post video episodes. Not long ago, YouTube entered a new race. Some say it’s to be the big screen on […] The post YouTube Americas Leader Tara Walpert Levy Says Measurement Proves Creators Do TV Ads Best appeared first on AdExchanger.
Influencer pay lacks transparency: Here’s what the numbers say
Despite an increase in spending on creators, just 51% of marketers have full clarity into influencer compensation.
Why Unleashed Brands tapped VaynerX to pump up social media marketing
CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.
Retail and grocery brands dominate ChatGPT ads
Since OpenAI began running ads four weeks ago, data tracked by Sensor Tower showed more than 100 individual brand promotions.
Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data
Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.
AIO Citations Diverge From Rankings, Bing Rewrites Rules – SEO Pulse via @sejournal, @MattGSouthern
In SEO Pulse: AI Overview citations drift further from traditional rankings as AI search expands and platforms clarify how content appears in AI answers. The post AIO Citations Diverge From Rankings, Bing Rewrites Rules – SEO Pulse appeared first on Search Engine Journal.
Dove puts guests on the scent at Bridgerton pop-up
The experience takes place between 6 and 8 March.
Cadbury OOH-led campaign celebrates moments of generosity
VCCP created the work.
The next era of McCann: the first 100 days, “rumbles” with clients and more
Campaign met global CEO Tyler Turnbull, global CCO Andrés Ordóñez and global CSO Harjot Singh for the leadership team’s first sit-down together following Omnicom’s acquisition of Interpublic.
IWD 2026: Campaign celebrates inspirational women
For International Women's Day 2026, the Campaign team has picked a group of women working in adland and beyond who inspire them.