Snap Inc. introduces AR advertising SDK for third-party apps

Summary

Snap announced the launch of an augmented reality advertising SDK that allows third-party mobile apps to integrate Snap's AR ad formats. The move expands Snap's advertising technology beyond its own platform and creates new revenue opportunities.

Details

Snap announced the launch of an augmented reality advertising SDK that allows third-party mobile apps to integrate Snap's AR ad formats. The move expands Snap's advertising technology beyond its own platform and creates new revenue opportunities.