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19,411 articles covering the AdTech ecosystem
Week in Review: BBC Mulls Opening Up iPlayer to Other PSBs, Video Leads Digital Ad Growth in the UK, and UK Government Delays AI Copyright Rule Change
In this week's Week in Review: the BBC discusses options for its future funding, IAB UK reports continued strong growth in video investment, and the UK government "kicks the can down the road" on law changes regarding AI use of copyrighted content. Top Stories BBC Proposes Opening Up iPlayer, Talks Down a Shift to Advertising Read More
Kia Canada turns to REZZ for a thumping debut of the EV4 sedan
Innocean Canada campaign blends EDM culture, digital visuals and interactive gaming elements.
The business of sports fandom: Turning passion into advertiser performance
Featuring leading sports hosts and sports media experts, this webinar explores the power of avidity, the platforms that play a central role in fan engagement, and how advertisers can win in the biggest sports year in decades.
Cadbury’s ‘Made to Share’ returns in big UK out-of-home campaign
VCCP uses candid photos and new packaging to spotlight small gestures of generosity in daily life.
Ford Returns to F1 With a Docuseries That Disrupts the Ad Break
Ford is back on the F1 grid for the first time in over 20 years, and it's marking the return with a campaign built for the streaming era.
DoorDash CMO Kofi Amoo-Gottfried Will Step Down After 7 Years
The company has not named a successor.
Why most marketers are still only experimenting with AI
Executives are pushing hard for AI adoption, but most marketing teams lack the needed strategy, training and data. The post Why most marketers are still only experimenting with AI appeared first on MarTech.
Why organic search is becoming a brand trust channel
Search is shifting from traffic acquisition to brand trust. Learn why narrative control, authority and omnipresence now define SEO success. The post Why organic search is becoming a brand trust channel appeared first on MarTech.
Why your outreach fails before prospects even read it
Messaging success depends on how buyers process what they read. Learn how readability, tone, cognitive load and channel influence response. The post Why your outreach fails before prospects even read it appeared first on MarTech.
Google Says Disavow Links If You’re Conflicted And Need To Be Sure via @sejournal, @martinibuster
Google's John Mueller confirmed that most sites don't need to use a disavow file but if you need to be sure, do it. The post Google Says Disavow Links If You’re Conflicted And Need To Be Sure appeared first on Search Engine Journal.
AI Max Brand Controls Expand, VRC Non-Skip Ads Go Global – PPC Pulse via @sejournal, @brookeosmundson
AI copy guardrails and expanded YouTube non-skip video formats headline this week’s Google Ads updates in PPC Pulse. The post AI Max Brand Controls Expand, VRC Non-Skip Ads Go Global – PPC Pulse appeared first on Search Engine Journal.
NCT selects media agency ahead of 70th celebrations
Parenting charity appointments new agency from a shortlist of three.
Electric car brand Changan enters UK market with new media agency
Chinese carmaker enlists agency ahead of European sales push.
Aviva and Direct Line kick off review to consolidate media agencies
Pitch follows Aviva’s acquisition of Direct Line.
Jane Geraghty returns to Landor as global chief executive
Geraghty will also lead WPP Brand and Design as global CEO.
John Lewis enlists Daisy May Cooper to highlight what mums want for Mother’s Day
Saatchi & Saatchi created the social campaign.
Can we talk about whether fraudulent ads are the tech platforms' biggest problem?
Brands should be as concerned about the content alongside their ads as they are about the other advertisers.
digitalAudience Accelerates UK Expansion with Local Leadership
digitalAudience is strengthening its presence in the United Kingdom as a priority growth market in 2026, appointing Paul Smith as managing director UK and Cristina (Rusu) Ghiuta as customer success manager UK. The expansion forms part of digitalAudience’s broader strategy to [...] The post digitalAudience Accelerates UK Expansion with Local Leadership appeared first on ExchangeWire.com.
The Stack: Regulation Tightens as AI Redefines Media
This week saw regulators sharpen oversight of streaming and digital platforms, while AI, ecommerce, and leadership shake-ups continued to reshape the media and advertising landscape. In today’s MadTech Daily, we cover Amazon audiences shifting to Netflix, BBC floating iPlayer as [...] The post The Stack: Regulation Tightens as AI Redefines Media appeared first on ExchangeWire.com.
Marketing winners and losers of the week
Le Labo strikes deal with Equinox and Nike tops 'cool' list—plus, Meta Ray-Ban glasses targeted in user privacy investigation
Agency Brief—Gartner warns on agency AI, Geico CMO signals no pitch
This week, we’re digging into Gartner’s new warning on agencies’ AI platforms, plus Geico’s chief marketing officer provides an update on agency relationships.
AI ad of the week: ‘Energym’ is humanity’s dystopian fate in the age of artificial intelligence
A fake ad ponders a future in which human gym rats power AI and serve their tech bro overlords.
How to police your media agency’s spending—4 tactics marketers are using
A renewed focus on media transparency has increased the need for brands to check their agency partners.
Agencies’ new business playbook—tips for winning reviews in 2026
Actionable plays to win 2026 reviews: lead with social-first ideas, monetize AI integration, answer transparency on principal media buying and prove full-funnel impact.