News
21,291 articles covering the AdTech ecosystem
New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola’s March Madness Visibility By 55%
Creator data provider DAIVID and Kinetiq, the leading AI-powered platform for global media and marketing intelligence, today (10th April, 2026) released new analysis of sports drink advertising across the 2025 and 2026 NCAA Men’s and Women’s March Madness tournaments, marking [...] The post New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola’s March Madness Visibility By 55% appeared first on ExchangeWire.com.
How Claire’s reorganized to meet Gen Alpha demand—starting with squishy hunting for viral NeeDohs
Viral squishies are helping Claire’s reestablish itself as the go-to store for teens as it works with creators and new brands to be a modern playground for Gen Alpha.
How to finalize your Small Agency Awards entry before April 15
Make sure your Small Agency Awards entry qualifies and is complete with this checklist of eligibility, dates, categories, fees and the April 15, 5 p.m. EDT deadline.
Ad Age crossword puzzle—beverage marketing
This week, test your beverage brand savvy—from signature drinks to viral trends.
How marketers are turning fragmented audiences into loyal communities
Brands are reframing community as a trust and distribution strategy, meeting audiences where they are and building beyond platforms with owned, two‑way experiences. Learn more on this week's episode of Ad Age Insider.
CMO Moves—behind new appointments at Delta, Michael Kors, Williams-Sonoma and more
CMO hiring remains robust and companies are hiring lots of first-time marketing leaders.
Ads of the Week: 9 Campaigns That Caught Our Eye, From On to Coca-Cola
On, Coca-Cola, WNBA, Wise, AT&;T, and more are behind the week's standout ads.
LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps To Drive Publisher Growth
Chartboost Direct will provide publishers with the connections needed, directly and at scale, to make brand demand work better inside mobile apps, amid web decline LoopMe, the global leader in brand performance, has announced the launch of Chartboost Direct to help mobile app publishers accelerate growth with direct access to brand demand. With this launch, […]
Redpanda Connect Breaks Down Data Silos with Salesforce Connectors, Streaming CDC for Oracle and DynamoDB
New enterprise connectors eliminate middleware sprawl and integration friction, powering AI pipelines and event-driven apps with a single stateless binary Redpanda, creators of the Redpanda Agentic Data Plane (ADP) for enterprise AI, announced the general availability of four new components in Redpanda Connect: an Amazon DynamoDB change data capture (CDC) input, an Oracle CDC input, […]
Yobi Partners with Microsoft on Enterprise AI Model for Predictive Behavioral Intelligence
Collaboration unlocks unprecedented access to AI-powered personalization for enterprises Yobi and Microsoft technologies propel Wolverine Worldwide Inc.’s Merrell and Saucony brands to higher ROI and accelerated new customer acquisition across priority audiences Yobi, the leading behavioral AI company, announced a strategic partnership with Microsoft to unlock predictive consumer intelligence for U.S. enterprises. Built on the […]
Haast Raises $12M Series A to Solve the Compliance Bottleneck Stalling AI-Driven Enterprises
US-based startup Haast embeds organizational policy and risk frameworks directly into enterprise workflows, automating high-effort manual compliance processes at scale. Haast, the leading AI-powered enterprise compliance engine, announced it has raised $12 million in Series A funding led by Peak XV Partners, with participation from DST Global Partners, Airtree, Aura Ventures, and Black Sheep Capital. […]
How Bad Data Breaks the Go-To-Market Engine
In B2B marketing, the problem rarely announces itself as “bad data.” It shows up as opportunity: high-intent signals, engaged accounts, prospects that appear ready to buy. The dashboards look strong. The pipeline looks active. The forecast looks promising. But beneath that surface, an invisible saboteur is at work: bad data masquerading as real sales signal. […]
Syncari Named a Visionary in 2026 Gartner® Magic Quadrant™ for Master Data Management
Syncari, a leader in data unification and automation, has been named a Visionary in the 2026 Gartner® Magic Quadrant™ for master data management (MDM). This recognition highlights a shift toward real-time, automation-first MDM, where organizations move from fragmented, manual data reconciliation to continuously managed, trusted data across all systems. Syncari, a leader in data unification […]
CannaSpyglass Advances ChatCSG with MCP Integration, Unlocking Real-Time Cannabis Data Inside AI Workflows
New capabilities connect verified cannabis datasets with live internet insights—delivering faster, smarter answers directly inside chat environments. CannaSpyglass, a leading provider of verified cannabis market data and operator intelligence, announced a major advancement to its ChatCSG feature with the introduction of Model Context Protocol (MCP) capabilities. With MCP integration, ChatCSG can now connect directly to […]
Infometry Launches INFOFISCUS Conversa for macOS to Interact with Enterprise AI Analytics Using Natural Language
Infometry’s native macOS app enables executives to bypass SQL and dashboards, delivering real-time, AI-driven insights via plain-English data conversations. Infometry, a global leader in AI-powered enterprise solutions, announced the launch of the native macOS version of INFOFISCUS Conversa. This release marks a pivotal shift in business intelligence, moving from static, slow-moving dashboards to real-time, AI-driven […]
JWX Partners with QuantumPath to Give Media Buyers Holistic Control Across Their Programmatic Ad Buys
Exclusive agreement accelerates agentic ad buying across all programmatic inventory premium JWX, the technology company connecting premium content, engaged consumers, and the advertisers who reach them, announced an exclusive agreement with QuantumPath, the agentic media planning and buying platform built for traders, by traders. Combined with our publisher network and the behavioral signals it generates, […]
Purpose Awards 2026: shortlist revealed
The shortlist for the Purpose Awards 2026, from PRWeek, Campaign and Third Sector, has been revealed.
A new golden age of football shirt sponsorship beckons
Should teams swap higher fees for more culturally relevant partners as the Premier League bans front of shirt sponsorship by gambling brands?
Strategy's new moat: taste
Nobody falls in love with a data point.
The Importance of Confidence in an Unpredictable World
Alex Lamaro-McCrindle, digital lead at Miroma Founders Network, looks at how agencies can help clients build confidence in decision-making. The post The Importance of Confidence in an Unpredictable World appeared first on ExchangeWire.com.
The Stack: Streaming Shake-Up
This week, streaming platforms explored new frontiers, and major deals signalled shifting power dynamics across the entertainment industry. In today’s MadTech Daily, we cover Tubi pioneering a ChatGPT-native app launch, Microsoft and Publicis deepening their partnership on agentic marketing, and [...] The post The Stack: Streaming Shake-Up appeared first on ExchangeWire.com.
Google March Core Update Left 4 Losers For Every Winner In Germany via @sejournal, @MattGSouthern
SISTRIX analyzed German search results after the March core update and found uneven visibility shifts across categories, with some site types hit harder than others. The post Google March Core Update Left 4 Losers For Every Winner In Germany appeared first on Search Engine Journal.
Uncommon hires Robyn D’Arcy as head of data and Steph Morrow as head of cultural strategy
Robyn D’Arcy and Steph Morrow will report to Uncommon CSO Tobey Duncan and co-founder Lucy Jameson.
Comic: Benchmarking
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Benchmarking appeared first on AdExchanger.