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21,291 articles covering the AdTech ecosystem
What I Learned About The Future Of Search And AI From Sundar Pichai’s Latest Interview via @sejournal, @marie_haynes
Explore key takeaways from Sundar Pichai on agentic systems, robotics, and the future of AI-driven search and productivity. The post What I Learned About The Future Of Search And AI From Sundar Pichai’s Latest Interview appeared first on Search Engine Journal.
Week in Review: Sir Ian Cheshire Picked as New Ofcom Chair, Paramount Launches Publishing Division in IP Push, and Publicis Seals New Microsoft Deal
In this week's Week in Review: Ofcom announces its new chair, Paramount launches a publishing division, and Publicis wins Microsoft's media account as part of a wide-ranging new deal. Top Stories Sir Ian Cheshire Chosen as Ofcom Chair Sir Ian Cheshire has been announced as the UK Government’s preferred choice as Ofcom chair. He is Read More
Jeep ads feature wildlife photos taken from the extra-quiet Cherokee Hybrid
Publicis Canada enlisted conservation photojournalist Patricia Homonylo for portraits of animals undisturbed in natural settings.
Uncommon NY made a ‘Roachcoat’ to boost Knicks pride after a Celtics diss
A Celtics reporter calling the Knicks “cockroaches” inspired this gnarly puffer coat filled with live insects.
Week of March 30 Cable News Ratings: Wednesday’s Live Events Lift Cable Networks
Fox News was the most-watched network during President Donald Trump’s primetime address.
Stagwell Brings in Growth Chief to Step Up Push for Big Clients
Nicole Souza joins from Publicis Groupe as the holding company ramps up its new business push in North America
WPP Taps Estée Lauder’s Anne-Isabelle Choueiri as Chief Transformation Officer
She’ll be central to the holdco's three-year turnaround plan.
Marketing that pleases everyone converts no one
Safe marketing gets approved but ignored. Learn how bold, tension-driven messaging challenges buyers and prompts action. The post Marketing that pleases everyone converts no one appeared first on MarTech.
Dell: Agents drive more ecommerce traffic, but conversions lag
Dell sees rising traffic from AI platforms, but the impact remains inconsistent as search continues to drive most ecommerce performance. The post Dell: Agents drive more ecommerce traffic, but conversions lag appeared first on MarTech.
DropsyneX Announces Global Expansion and Debut of New AI-Powered E-Commerce System
DropsyneX, a global B2B cross-border e-commerce solutions provider with over 10 years of industry experience, today announced the official launch of its newly developed integrated system, marking the company’s first public media release since its establishment. Despite more than a decade of operational expertise in global e-commerce, DropsyneX has previously focused on internal development, supply […]
YouLinc Launches Referral Partner Generation Platform for B2B Professionals on LinkedIn
YouLinc Digital LLC announced the launch of its referral partner generation platform, a LinkedIn-based solution designed to help B2B professionals systematically identify and build relationships with complementary partners who serve similar client bases. The platform is now available to users across the United States. The platform addresses growing challenges faced by revenue teams as traditional […]
Campaign Trail: Cheetos soundtracks a heist with Megan Thee Stallion, Nickelback
Chris Bellinger, chief creative officer at PepsiCo Foods U.S., explains how the brand went big on the relaunch of Flamin’ Hot Dill Pickle snacks.
Google Answers If Outbound Links Pass “Poor Signals” via @sejournal, @martinibuster
Google's Mueller answers whether links pass negative signals and says unhelpful links may be ignored. The post Google Answers If Outbound Links Pass “Poor Signals” appeared first on Search Engine Journal.
Google’s Push For Data Strength Is Really A Push For Better Bidding via @sejournal, @brookeosmundson
Google is doubling down on Data Strength as conversion signals become more critical to bidding, performance, and how campaigns are optimized. The post Google’s Push For Data Strength Is Really A Push For Better Bidding appeared first on Search Engine Journal.
Giffgaff hosts self-care experience in East London
Splendid Communications created the pop-up.
The quiet research and development lab nobody’s talking about
Luxury brands aren’t just presenting collections. They’re running experiments.
Allwyn's podcast returns to ask celebrities what they would do with £200m
The campaign is delivered by Hearts & Science and the podcast is produced by Acast.
Agency Brief—Dropbox hires social AOR, MLS appoints media agency
This week, we’ve got the exclusive on two interesting agency appointments, and we break down Acadia’s new recruitment offering for clients.
A 6-step AI workflow for building better seasonal campaigns
Turn scattered inputs into clear campaign strategy by combining CRM data, research and structured prompting into a repeatable system. The post A 6-step AI workflow for building better seasonal campaigns appeared first on MarTech.
Sustainable advertising is our best creative brief
Creating and producing work that drives sustainable behaviour is the business opportunity of a generation, but some brands are holding back.
Omnicom lands IBM's global media account
WPP Media, the incumbent, did not defend the account.
Meta removes ads from lawyers seeking users to sue its platforms
Tech company is disallowing lawyers to “profit from [its] platforms while claiming they are harmful”.
Colart appoints The Kite Factory to media account
Appointment follows competitive pitch and brief covers the UK, France and North America.
Riviera Travel embarks on creative review
Kitchen worked on the account for six years.