News
21,117 articles covering the AdTech ecosystem
Mother on global alignment, AI in pitching and the next era of advertising
The agency's leaders spoke with Campaign following the shop retaining its Creative Agency of the Year crown at Campaign’s Agency of the Year Awards last month.
Müller campaign celebrates yoghurt rituals
VCCP created the work.
M+C Saatchi Warns Middle East Conflict is Hitting Sports Revenues
Following years of political and economic turmoil, many brands have become more accustomed to continuing advertising through global crises. Agency CEOs generally give a nod to current events in their quarterly earnings, acknowledging the potential for future earnings to be hit, but nowadays they're less likely to forecast severe hits to their earnings as a Read More
Is your AI readiness a mirage? by AtData
Everyone is rushing to apply AI, but foundational identity gaps, fraud and bad inputs are only being amplified, not solved, by models. The post Is your AI readiness a mirage? appeared first on MarTech.
3 KPIs that prove Marketing Ops drives revenue impact
The right metrics connect marketing operations to pipeline, efficiency and financial outcomes the C-suite recognizes. The post 3 KPIs that prove Marketing Ops drives revenue impact appeared first on MarTech.
Marketing investment is a capital allocation decision
ROAS and CPA targets don’t tell you where to invest. Use marginal returns and contribution profit to guide smarter capital allocation decisions. The post Marketing investment is a capital allocation decision appeared first on MarTech.
Unified commerce: Why it’s the next evolution of retail
The future of retail isn’t just AI; it’s AI that executes. Learn why unified commerce is the key.
Loyalty isn’t a program anymore. It’s a payment experience.
Loyalty has evolved into a seamless payment experience. See how Marqeta leads the change.
Smarter stores start behind the scenes
AI technology has brought us closer than ever before to realizing the standard vision of “smart stores,” but the role it plays in that evolution isn’t what many picture.
Amplitude Research Reveals a Generational AI Trust Gap is Costing Australian Businesses
New research suggests senior leaders’ distrust of AI is driving inefficient implementation and widening Australia’s AI skills gap. New research by Amplitude, Inc., the leading AI analytics platform, has revealed a generational divide in how much business leaders and their employees trust artificial intelligence (AI), a trend that may be limiting the benefits of the […]
StreamLayer Announces AI-Powered SGAI Rollout, Unlocking a New Revenue Layer Across the Streaming Ecosystem
StreamLayer has launched its Server-Guided Ad Insertion (SGAI) platform, unlocking net-new advertising inventory and incremental revenue within live and on-demand streaming content. By activating high-attention moments without increasing ad load, the platform introduces a fundamentally new monetization layer for the streaming ecosystem. StreamLayer, a next-generation, AI-powered Server-Guided Ad Insertion (SGAI) platform, announced the rollout of […]
McCrossen Marketing Launches AI-Powered Marketing Intelligence Platform, Defining a New Category for Business Marketing
Veteran-founded Texas company ships a 42-document AI strategy engine and proprietary threat intelligence network built for small businesses by a small business. McCrossen Marketing has launched its AI-powered Marketing Intelligence Platform, a system that combines live data integration with AI-driven strategic reasoning — filling a gap that existing CRM, analytics, SEO, and generative AI tools […]
Robotic Online Intelligence Introduces Kubro(TM) Newsletter Engine for Content Curation and Newsletter Production
An expanded module on the Kubro(TM) platform, for an end-to-end, AI-assisted curation of content and production of newsletters. Robotic Online Intelligence (“ROI”), a specialist provider of tools for the AI-enhanced automation of market research, introduces the Kubro(TM) Newsletter Engine — an expanded module within the Kubro(TM) platform that covers the complete newsletter production and curation workflow, from content […]
Matrix Unveils Sidevine: AI Data Fabric & Intelligence Layer Designed to Eliminate Manual Entry Tax & Unlock Raw Data
Sidevine, an AI-powered platform, helps organizations extract, organize, and use data trapped in documents and other unstructured files. Matrix Solutions, the media industry’s leading provider of revenue management and CRM solutions, announced the official launch of Sidevine, an AI-powered platform that helps organizations extract, organize, and use data trapped in documents and other unstructured files. […]
AIXPORT.AI Launches to Give Claude® Users Full Ownership of Their AI Work
Florida-based AIXPORT transforms raw Claude® exports into structured continuity packs for instant project, decision, and context transfer to any other AI. AIXPORT.AI, a Naples, Florida-based AI data portability platform, announced its public launch, offering Claude® users a structured way to extract, understand, and transfer their AI work to any target platform. You shouldn’t have to start […]
NAB 2026: Advanced HDR by Technicolor and Amlogic Expand Advanced HDR Integration in Major NEXTGEN TV Converter Boxes
Advanced HDR by Technicolor and Amlogic, a leading platform provider in the global system-on-chip (SoC) market, today announced that the Advanced HDR solution will be integrated into major NEXTGEN TV (ATSC 3.0) conversion boxes powered by Amlogic platforms. This integration reflects growing industry-wide coordination to increase the availability of ATSC 3.0-compatible devices amid strong U.S. […]
Maximizing the transaction moment: Why the point of purchase is retail’s most undervalued growth lever
Unlock new revenue during the Transaction Moment.
IPA hits back against claim agency production companies 'prioritise profit over work'
IPA “does not recognise the portrayal of agency production” set out in open letter from independents.
Campaign 40 Over 40 entry deadline nears
The second entry deadline is Thursday 23 April.
Three networks pitching for global Adidas account
WPP’s EssenceMediacom is the incumbent on the account.
Ahmed Omer joins Channel 4 Sales
New appointment aims to shape how Channel 4 Sales "shows up" in the market.
Bicycle London hires Ed Turner as first managing director
Chief executive Henry Daglish to focus more on growth and product development.
Adzymic Makes Key Appointment to Drive Growth in North Asia
Adzymic, a Singapore-headquartered ad tech company, has appointed industry veteran Sally Ng as its new regional lead for the North Asia region. Based in Hong Kong, Sally will spearhead commercial growth and market development across Hong Kong, Taiwan, and the [...] The post Adzymic Makes Key Appointment to Drive Growth in North Asia appeared first on ExchangeWire.com.
Lumen Research Partners with Cint to Strengthen the Link Between Attention & Brand Outcomes
Lumen Research, the global attention technology company, has partnered with Cint, the global technology company behind continuous research and measurement, to offer advertisers and agencies actionable insights into the impact of attention metrics on upper-funnel brand outcomes. By using proprietary real-world [...] The post Lumen Research Partners with Cint to Strengthen the Link Between Attention & Brand Outcomes appeared first on ExchangeWire.com.