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21,117 articles covering the AdTech ecosystem
Adobe expands agency partnerships as part of agentic AI platform debut
Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop solutions for joint clients.
‘We’re not Nespresso’: Inside Green Mountain Coffee Roasters’ new campaign
The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as a mascot — not a celebrity ambassador.
Winning Google Ads Campaign Structures For DTC Ecommerce via @sejournal, @MenachemAni
Many ecommerce brands misapply Meta-style thinking to Google Ads, leading to wasted spend and weak performance from poorly structured accounts. The post Winning Google Ads Campaign Structures For DTC Ecommerce appeared first on Search Engine Journal.
Google May Have To Share Search Data With Rivals via @sejournal, @MattGSouthern
The European Commission proposed Google share data with rival search engines and qualifying AI chatbots in the EU/EEA. The post Google May Have To Share Search Data With Rivals appeared first on Search Engine Journal.
Pepsi seeks real rules of football in campaign starring David Beckham
Star-studded film features Sir David Beckham, Mohamed Salah, Vini Jr, Lauren James, Alexia Putellas, Florian Wirtz and a cameo by Gordon Ramsay.
Bentley Motors gears up for creative review
Account is currently serviced by a bespoke Omnicom team, formerly from Interpublic Group’s IPG-X.
Publicis Groupe UK buys Fabric Social
French agency group adds the shop to new PR, social and influence division.
ADWEEK Sports Marketing MVPs 2026 Entries Now Open
Entries for ADWEEK Sports Marketing MVPs 2026 are now open. This award honors the biggest power players in the sports marketing industry using creativity, innovation, and charisma to build brands […]
Entries Are Now Open for ADWEEK Team Visionary Awards 2026
ADWEEK is currently accepting submissions for the 2026 Team Visionary Awards. A standout campaign or a transformational year of growth can’t be attributed to just one person. It takes a […]
How to unify and orchestrate your B2B data to drive revenue
Fragmented data breaks your go-to-market engine. Learn how to unify your B2B data, fix visibility gaps and drive more efficient revenue growth. The post How to unify and orchestrate your B2B data to drive revenue appeared first on MarTech.
Ateliere to Showcase Ateliere Motion at NAB in Collaboration with HCLTechnologies
Ateliere Creative Technologies announced it will present its latest platform, Ateliere Motion, at the NAB Show in partnership with HCLTechnologies. The announcement comes at a time when media companies are undergoing significant consolidation of content libraries and operations. However, many organizations are finding out that consolidation alone does not drive expected efficiencies. Without the right technology […]
Harmonic Enables DIRECTV to Reimagine Nationwide DTH Service
Harmonic’s Cloud-Native VOS Media Software Lowers Costs by Unifying Media Playout to Delivery on a Single Platform Harmonic announced that DIRECTV is transforming its U.S. direct-to-home (DTH) video platform with Harmonic’s VOS® Media Software. Powering DIRECTV’s playout-to-delivery workflow, Harmonic’s cloud-native software reduces operational costs while enabling scalable, exceptional-quality video delivery for the service provider’s vast array of […]
Kanil PRwire Launches Dedicated PR Distribution Services for Indian Startups and D2C Brands Seeking Global Media Visibility
Indian Startup Kanil PRwire Brings Transparent, Proof-Based PR Distribution to Founders and D2C Brands Across India and Beyond There is no shortage of great ideas coming out of India. What has always been harder to find is the right platform to tell those stories to the world. Kanil PRwire, a PR and media distribution agency […]
The Bulleit Group Named One of the 100 Best PR Firms in the United States — A Specialist in AI, Startups, Robotics, and Frontier Technology
A PR firm specializing in AI companies, startups, robotics, and frontier technology. PRovoke Media has named The Bulleit Group as one of the 100 Best Agencies in the United States. This ranking evaluates public relations firms across consumer, healthcare, financial communications, public affairs, and technology. The Bulleit Group is a narrative systems and strategic communications […]
True North Social Expands Instagram Marketing Services to Help Brands Navigate Algorithm Changes and Content Evolution
True North Social, a Los Angeles-based digital marketing agency, has expanded its Instagram marketing services to address the platform’s evolving algorithm requirements and the growing demand for authentic, performance-driven content strategies. The agency’s enhanced approach combines data analytics, creative content production, and community management to help brands maintain visibility and engagement in an increasingly competitive […]
Clerk Chat Rebrands as Clerk AI, Doubling Down on Conversational AI Agents for Enterprise Voice and Messaging at Scale
Clerk AI (formerly Clerk Chat), the enterprise conversational AI platform for voice and messaging, announced it has officially rebranded to Clerk AI, reflecting the company’s accelerated focus on AI-powered agents purpose-built for performance marketing at scale. The rebrand marks a strategic evolution for the company, which has established itself as the leading platform for enabling […]
Television New Zealand Partners with Quickplay to Fully Transform Their OTT Platform, Evolving the Broadcaster into a World-Class Digital Platform
Quickplay announced that it has designed and implemented a comprehensive, cloud-native transformation of the Television New Zealand’s streaming platform, TVNZ+. The landmark project has been built on a new operating system, offering a suite of new services and leveraging AI tools to provide a more personalized experience for viewers. The technology overhaul will drive unprecedented […]
68 Million AI Crawler Visits Show What Drives AI Search Visibility via @sejournal, @martinibuster
Research on 68 million AI crawler visits show what SEOs should do to improve AI search performance The post 68 Million AI Crawler Visits Show What Drives AI Search Visibility appeared first on Search Engine Journal.
What Search Engines Trust Now: Authority, Freshness & First-Party Signals via @sejournal, @cshel
Trust in search is now dynamic, requiring ongoing authority building, content maintenance, and structured delivery to remain visible. The post What Search Engines Trust Now: Authority, Freshness & First-Party Signals appeared first on Search Engine Journal.
Google Lists Best Practices For Read More Deep Links via @sejournal, @MattGSouthern
Google has outlined best practices that can increase the likelihood of "Read more" deep links appearing. The post Google Lists Best Practices For Read More Deep Links appeared first on Search Engine Journal.
Elvis hires Claire Prince as head of entertainment
Prince was formerly head of branded entertainment at EssenceMediacom.
M&C Saatchi Group revenues fell by 7.3% in 2025
M&C Saatchi says revenue drop is due primarily to the US government shutdown, the US tariff fallout and “a tough macroeconomic environment”.
You want my trust? Start by making me laugh
While it may seem counter-intuitive, using humour is an effective way to build trust.
Cannes Lions to provide trained professionals to monitor safety at festival
Organisers have hired Good Night Out Campaign and X2 Consult.