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‘We’re not Nespresso’: Inside Green Mountain Coffee Roasters’ new campaign | ATDb

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‘We’re not Nespresso’: Inside Green Mountain Coffee Roasters’ new campaign

‘We’re not Nespresso’: Inside Green Mountain Coffee Roasters’ new campaign

Marketing DiveApril 20, 2026Chris KellyRead original

Last updated Apr 20, 2026 by RSS Ingestion

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The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as a mascot — not a celebrity ambassador.