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Marketing investment is a capital allocation decision | ATDb

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Marketing investment is a capital allocation decision

Marketing investment is a capital allocation decision

MarTechApril 20, 2026Tom LeonardRead original

Last updated Apr 20, 2026 by RSS Ingestion

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ROAS and CPA targets don’t tell you where to invest. Use marginal returns and contribution profit to guide smarter capital allocation decisions. The post Marketing investment is a capital allocation decision appeared first on MarTech.