News
21,113 articles covering the AdTech ecosystem
Netflix flexes new capabilities as ad biz doubles geographic reach
At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and measuring ad campaigns.
Stop Treating AI Visibility As One Problem. It’s Actually Three, On Three Different Layers via @sejournal, @DuaneForrester
When your brand disappears from ChatGPT or Perplexity, the fix isn't more content. It's diagnosing which layer broke down. The post Stop Treating AI Visibility As One Problem. It’s Actually Three, On Three Different Layers appeared first on Search Engine Journal.
Ford chases adrenaline with 'Ready set Ford' brand platform
The campaign comprises three films created by Wieden & Kennedy London.
Hinge homes in on couples’ dating struggles before meeting via the app
Campaign was created by Hinge Creative and Birthday.
Coral taps into 1980s nostalgia for 'Rewards grabber' game
The work is part of the brand’s “We’re here for it platform” by Wonderhood Studios.
IAB Releases Campaign Data Standards 1.0 for Public Comment
New York, NY – May 11, 2026 – The Interactive Advertising Bureau (IAB), a leading trade organization for the digital advertising ecosystem, today announced the release of its Campaign Data Standards 1.0, now open for public comment through June 10. This marks the first release out of Project Eidos, IAB’s broader initiative to modernize and … Continued The post IAB Releases Campaign Data Standards 1.0 for Public Comment appeared first on IAB.
Digital Audio Proves Its Full Funnel Credentials in Audion & Happydemics Study
Audion, an AI-driven advertising platform specialising in digital audio, today (14th May, 2026) launches its Audio Performance Index. With research carried out by Happydemics, it is the first benchmark study to measure the effectiveness of digital audio advertising across the [...] The post Digital Audio Proves Its Full Funnel Credentials in Audion & Happydemics Study appeared first on ExchangeWire.com.
Global Delivers Record UK Radio Audiences
Global today (14th May, 2026) reported a strong set of RAJAR listening figures for Q1 2026, delivering 29 million weekly listeners, 279 million listening hours and a 27.7% share. Across the UK, radio remains a key part of daily life. According [...] The post Global Delivers Record UK Radio Audiences appeared first on ExchangeWire.com.
Microsoft cast 25 sets of twins for Windows ad straddling work and play
The Windows 11 campaign from Droga5 follows students shifting between homework, gaming and creative work.
AI video has a production problem
The agencies winning in today’s market are streamlining AI workflows with traditional production methods.
Lay’s recruits Will Ferrell to get Americans on the World Cup bandwagon
The snack brand’s summer campaign features David Beckham, Marshawn Lynch and a traveling fan tour.
Gerry Graf joins Joan Creative as global chief creative officer
Gerry Graf on why he decided to move on from Slap Global, the agency he co-founded in 2020.
Outgoing Weber Shandwick CEO Jim O’Leary Joins Penta
O'Leary joins the advisory firm as North America CEO after Omnicom-IPG acquisition
Why AI makes brand leadership more important
Companies without clear brand relevance and long-term strategic stewardship risk losing AI visibility and differentiation. The post Why AI makes brand leadership more important appeared first on MarTech.
GeeLark Cloud Phone Replaces Device Farms With Cloud-Based Social Media Operations
GeeLark announced expanded automation capabilities for its cloud-phone platform, helping social media teams manage multi-account operations and global campaigns without relying on physical device farms. The company’s platform combines cloud-based Android environments with integrated automation tools, enabling teams to streamline workflows that traditionally required manual device management. Reducing Operational Complexity As social media operations continue […]
Businesses Struggle as Google Analytics 4 Reporting Confusion Grows 4 Reporting Confusion Grows
Companies are continuing to face growing frustration with Google Analytics 4 as concerns increase around the ability to clearly measure performance. Since replacing Universal Analytics, GA4 introduced a significantly different event-based reporting system that many business owners, marketing teams, and agencies say has become increasingly difficult to interpret and use effectively. Many businesses are overwhelmed […]
Abel Communications Joins Brandi AI’s Global Agency Partnership Program to Help PR and Marketing Clients Strengthen Trust, Recognition and Visibility Across Generative AI Platforms
Partnership strengthens Abel’s ability to support AI visibility through Public Relations, Generative Engine Optimization, and AI discoverability across platforms like ChatGPT, Gemini, Claude, and Perplexity Abel Communications, an integrated public relations and strategic communications agency specializing in earned media, thought leadership and content strategy, has joined the Brandi Agency Partnership Program, a global initiative empowering agencies to […]
Svedka’s senior brand director on the vodka’s future-forward marketing
David Binder talks about the vodka maker’s controversial, AI-generated Super Bowl debut and its future marketing plans under Sazerac.
Direct Traffic & Popularity – Correlation, Not Causation via @sejournal, @TaylorDanRW
A new AI citation study sparked a familiar SEO debate: the difference between a ranking factor and a symptom of ranking success. The post Direct Traffic & Popularity – Correlation, Not Causation appeared first on Search Engine Journal.
Netflix reveals major AI ad overhaul at Upfront 2026
The streamer claims 44% of its ad viewers can’t be reached on linear TV or other platforms, as it looks to turn fandom into a precision marketing machine via its AI-powered Netflix Ads Suite.
Media as ‘a growth engine’ to dominate agenda at Media 360 on 19-20 May
Allwyn, L’Oreal, Lloyds Banking Group and Just Eat are among top brands speaking, plus there’s a fireside chat with Alastair Campbell of The Rest Is Politics on media and UK political turmoil.
Allwyn appoints VaynerMedia to global social creative and production account
EMEA agency won the account in a competitive pitch.
BBH Studios promotes Sophie FitzGerald to head of Black Sheep Studios
FitzGerald has been executive producer at BBH's production arm for four years.
LBC sees record quarter amid geopolitical unrest
The LBC brand reached 3.6 million weekly listeners in Q1 2025.