News
15,227 articles covering the AdTech ecosystem
Digest: DoorDash to End Deliveroo Operations in Singapore; ITV Studios Launches Studio 55; Apple Rolls Out Global Age-Verification Tools
In today’s Digest we look at DoorDash ending Deliveroo operations in Singapore, ITV Studios launching Studio 55 and opening its content library, as well as Apple rolling out global age-verification tools. The post Digest: DoorDash to End Deliveroo Operations in Singapore; ITV Studios Launches Studio 55; Apple Rolls Out Global Age-Verification Tools appeared first on ExchangeWire.com.
AdPlayer.Pro Introduces New Results-Driven Features in its Ad-Enabled Video Player
AdPlayer.Pro, an international provider of digital video advertising technologies, has introduced new functional capabilities in its ad-enabled video player solution. According to the company’s official announcement, the released features primarily focus on expanding existing configuration options for the player performance cycle [...] The post AdPlayer.Pro Introduces New Results-Driven Features in its Ad-Enabled Video Player appeared first on ExchangeWire.com.
Emerging technology trends brands and agencies need to know about
GEO startup Profound’s $1 billion valuation (and how competitors reacted), Meta’s decision to decouple “metaverse” gaming from VR entirely, an ad fraud scheme that hinged on AI-generated websites and more.
How Meta’s Manus AI assistant is already reshaping ad buying
Manus, a new AI tool in Meta's ad platform, gives marketers a glimpse into a future where agents orchestrate media plans, bringing automation to creative and reporting in digital advertising.
What independent agencies should do to attract private equity investment in 2026
Experts share advice for agencies considering a PE deal.
Gen Z marketing glossary—key words and terms brands need to know in 2026
We've rounded up the latest additions to Gen Z's vocabulary, from "chopped" to "unc."
Inside private equity’s new playbook for ad agency deals
This guide includes insights on where PE money is flowing, as well as advice for agencies on what to look for in a deal and how to attract these dollars.
Fortune 500 CMOs Turn to Freelancers in Major Talent Shift
New Assemble data finds freelancers and contractors make up 30% to 70% of many marketing organizations.
EXCLUSIVE: Higgsfield Wants AI to Direct Your Next Video With Its Latest Tool
The startup released Cinema Studio 2.0, an update to its AI video platform, which allows the AI to suggest how a scene might progress, allowing creators to iterate on visuals and narrative at the same time.
WPP 2025 Revenue Drops 8.1% as It Reveals Turnaround Plan
CEO Cindy Rose unveiled a $675 million annual cost-cutting drive and launched WPP Creative.
Cindy Rose Says WPP ‘No Longer a Holdco’ as $676M Annual Savings Drive Begins
The CEO told journalists she's aware of 'transformation fatigue' as she unveiled her strategy reboot.
EXCLUSIVE: Google Pulls 115 Android Apps Tied to Ad Fraud Scheme Affecting 25M Devices
As AI makes ad fraud cheaper and faster to scale, the industry is bracing for what comes next
Uncommon hires Lola Neves as head of planning
She was previously Neverland's chief strategy officer.
Digital performance group Supergroup acquires digital media agency
Deal marks Supergroup's sixth M&A since its 2023 launch.
WPP launches new Elevate28 strategy with four core divisions and £500m savings
Agency group will lead with media in three-year plan after 5.4% revenue slump.
What the formation of WPP Creative means for its agencies, its clients and the industry
Ad Age spoke with VML and WPP Creative CEO Jon Cook about the new structure.
Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools
Here’s a rundown of lessons brands have shared about their AI implementations so far.
Reddit has carved out an upper funnel niche for brand advertisers
The platform's rapidly growing ads business has attracted brands like JC Penney hoping to reach its specialist communities with upper-funnel messaging.
Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them
Six months in, Google’s Preferred Sources promises loyalty-driven visibility, but leaves publishers guessing at the traffic impact.
Urban Outfitters shifts its influencer strategy from reach to participation
Me@UO is Urban Outfitters' new creator program leverage micro-creators with smaller, engaged communities that are passionate about the brand.
AI Feeds On YouTube Sponcon; MFA Comes To Podcasting
LLMs now rely on YouTube as a top source for citations – and that includes sponsored creator content. Plus: Generative AI makes it easy for made-for-advertising publishers to expand their playbook. The post AI Feeds On YouTube Sponcon; MFA Comes To Podcasting appeared first on AdExchanger.
Other Than Buying Warner Bros. Discovery, Paramount Skydance’s Priority Is Streaming Revenue Growth
Paramount Skydance reported 10% year-over-year revenue growth in the previous quarter coming from direct-to-consumer, which is marketingese for subscription revenue. Overall revenue grew 2% YoY in Q4 to $8.15 billion. The post Other Than Buying Warner Bros. Discovery, Paramount Skydance’s Priority Is Streaming Revenue Growth appeared first on AdExchanger.
CTV Fueled Magnite’s Q4 Growth As Display Falters
Display advertising is old and busted. Streaming CTV is the new hotness. Obviously, those aren’t the exact words Magnite CEO Michael Barrett used, but it’s pretty much what the numbers say. The post CTV Fueled Magnite’s Q4 Growth As Display Falters appeared first on AdExchanger.
Anthropic’s Claude Bots Make Robots.txt Decisions More Granular via @sejournal, @MattGSouthern
Anthropic updated its crawler documentation to list separate Claude bots for training, search indexing, and user requests, with visibility tradeoffs when blocked. The post Anthropic’s Claude Bots Make Robots.txt Decisions More Granular appeared first on Search Engine Journal.