News

Luma AI’s AI Agents Promise to End the Multi-Tool Mess

The $4 billion company is now targeting the full creative pipeline—from brief to final cut—with AI agents for enterprise teams.

Savannah Guthrie Visits Today Colleagues, NBC News Confirms Her Eventual Return

It's been more than one month since Nancy Guthrie was reported missing.

Week of Feb. 23 Cable News Ratings: Viewers Turn to Cable During Iran War

All three networks had over a million total viewers during primetime.

Pitch deck: How ChatGPT ads are being sold to Criteo advertisers

OpenAI has the ad inventory. Criteo has relationships with advertisers. Here’s how they’re using them.

How brands are measuring value across the entire customer journey

Advertisers face a challenge: while brand building is essential for growth, measuring its impact remains frustratingly elusive. According to Boston Consulting Group, 46% of B2C marketing leaders are balancing their efforts between short-term revenue and long-term growth. And while brand advertising drives sales, the gap between an upper-funnel awareness campaign and final purchase makes accurate […]

Will The Trade Desk Right-Size Its Margins?

Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, SSPs and agencies clashing over its OpenPath product and bearish investors disappointed with growth. Guest Sarah Caputo, founder of consultancy Fraction Method, tells us why The Trade Desk should reduce its margin and make its fees more transparent. The post Will The Trade Desk Right-Size Its Margins? appeared first on AdExchanger.

Domino’s redefines celebrity meals in social-first campaign

Ahead of March Madness, the pizza brand is hoping influencers will drive sales.

McDonald’s reality TV-inspired campaign turns kiosks into confessionals

The social-heavy effort comes as the chain faces social media and competitor blowback for a video featuring its CEO.

Why Google Discover Is No Longer Just For Publishers via @sejournal, @theshelleywalsh

Clara Soteras joins Shelley Walsh to explain how publishers and brands can use Google Discover strategically, and why relying on it alone is risky. The post Why Google Discover Is No Longer Just For Publishers appeared first on Search Engine Journal.

The Verified Source Pack Agents Trust First via @sejournal, @DuaneForrester

Technical SEO is evolving from crawl hygiene to truth packaging, and this article details the next infrastructure layer. The post The Verified Source Pack Agents Trust First appeared first on Search Engine Journal.

Brand Buzz: social highlights from McDonald's, Aldi, Guinness and more

Campaign rounds up what brands got up to on social media last month.

AMV BBDO's Nadja Lossgott and Nick Hulley prepare to exit

They leave at the end of April.

AppHarbr by GeoEdge Launches the First Index Ranking In-App Ad Networks on Ad Quality & Safety

AppHarbr, GeoEdge’s in-app ad quality and security platform, today (5th March, 2026) announced the release of the industry’s first In-App Network Ad Quality & Safety Performance Index, a benchmarking report measuring how ad networks perform on ad safety, user experience, [...] The post AppHarbr by GeoEdge Launches the First Index Ranking In-App Ad Networks on Ad Quality & Safety appeared first on ExchangeWire.com.

The Wires 2026: What Makes an Award-Winning Entry?

We give you a first glance at this year’s judging panel for The Wires 2026, first hearing from a few voices representing the EMEA region. As the UK wakes up to spring, we’re planning far ahead: this year’s The Wires will [...] The post The Wires 2026: What Makes an Award-Winning Entry?  appeared first on ExchangeWire.com.

EXTE Joins Forces with HUMAN Security to  Protect Ad Inventory Quality & Integrity

EXTE, a leading programmatic advertising company, announced a strategic integration with HUMAN Security, the trust layer for programmatic media and agentic commerce platforms, verifying engagement, reducing fraud, and enabling authentic interactions across humans, bots, and AI agents. The collaboration aims [...] The post EXTE Joins Forces with HUMAN Security to  Protect Ad Inventory Quality & Integrity appeared first on ExchangeWire.com.

Lumen Launches New Attention Measurement Solution for Advertisers with Netflix

Lumen Research, the global attention technology company, has partnered with Netflix to launch a solution that helps advertisers understand how much attention their ads capture across Netflix’s global ad-supported CTV, desktop, and mobile inventory. The solution is available to clients [...] The post Lumen Launches New Attention Measurement Solution for Advertisers with Netflix appeared first on ExchangeWire.com.

Thrad Joins AgenticAdvertising.org as Founding Member

Thrad, the leading advertising infrastructure provider for the AI ecosystem, announced it has joined AgenticAdvertising.org (AAO) as a founding member. The organisation, guided by industry veterans Randall Rothenberg and Matthew Egol, is advancing open standards for AI-powered advertising through the [...] The post Thrad Joins AgenticAdvertising.org as Founding Member appeared first on ExchangeWire.com.

Taboola: EV Controversy Drives Huge Readership Spike

Pageviews for articles about electric cars have shot up by 166% over the past three months, reflecting a growing scepticism towards the alternative vehicle type, according to Taboola. Data from Taboola Newsroom, which monitors readership trends across Taboola’s international network of publisher [...] The post Taboola: EV Controversy Drives Huge Readership Spike appeared first on ExchangeWire.com.

Uber Eats - Burt's Bees - 30s

Uber Eats - Shower Caddy - 30s

Uber Eats - Head of Lettuce - 30s

Uber Eats - Hot Dogs - 30s

MNTN - Spendless Demo - 52s

Red Lobster CEO joins Ryan Reynolds to talk up MNTN’s TV ad platform

Damola Adamolekun’s comic product demo riffs on seafood chain Red Lobster’s ill-fated “Endless Shrimp” promotion.