News
21,102 articles covering the AdTech ecosystem
The Ad Tech Lawn Isn’t Going to Mow Itself
Shirley Marschall is back, and this week she's looking at why, as sure as the freshly-mowed lawn once again becomes overgrown, ad tech's problems just keep coming back... The post The Ad Tech Lawn Isn’t Going to Mow Itself appeared first on ExchangeWire.com.
Azerion-Veridooh Partnership Brings Independent Verification to Programmatic DOOH
Veridooh, the award-winning global leader in 100% independent out-of-home (OOH) verification, has been appointed as the preferred partner of Azerion, a leading full-service digital advertising partner for brands, agencies, and publishers. Veridooh has developed world-first patented and proprietary SmartCreativeTM technology. This [...] The post Azerion-Veridooh Partnership Brings Independent Verification to Programmatic DOOH appeared first on ExchangeWire.com.
Adzymic Launches AgenX Creative Agent – First of its Agentic Suite
Adzymic today (20th May, 2026) announced the launch of the AgenX Creative Agent, the first release in its agentic suite, marking a structural shift in the digital advertising ecosystem: from fragmented, manual workflows to interoperable, agent-to-agent execution built on open [...] The post Adzymic Launches AgenX Creative Agent – First of its Agentic Suite appeared first on ExchangeWire.com.
Taboola Data: Readership Around Fuel Crisis Surges Amid Price Jump
UK readership interest in fuel and energy prices has surged over the past three months, as ongoing geopolitical events drive the biggest increase in UK fuel prices for more than three years. Readership figures from Taboola’s Newsroom show there was [...] The post Taboola Data: Readership Around Fuel Crisis Surges Amid Price Jump appeared first on ExchangeWire.com.
Not Every Ad Server Needs AI. Here’s Where It Actually Matters
Serhii Shchelkov, ad tech expert, looks at why buyers should beware of paying a premium for the AI label, without getting genuine innovation… The post Not Every Ad Server Needs AI. Here’s Where It Actually Matters appeared first on ExchangeWire.com.
StackAdapt Unveils Next Evolution of AI-Powered Proactive Marketing at Conversion 2026
StackAdapt, the leading AI advertising and orchestration platform, announced a suite of new product capabilities designed to help marketers plan, activate, and measure campaigns in a more connected, proactive way. Unveiled at the 2026 Conversion summit in Austin, Texas, the [...] The post StackAdapt Unveils Next Evolution of AI-Powered Proactive Marketing at Conversion 2026 appeared first on ExchangeWire.com.
Vevo Names DISQO as Preferred Brand Outcomes Measurement Partner in the US
Vevo, the world’s leading music video network, today announced an expanded partnership with DISQO, naming the advertising intelligence provider its preferred brand lift and outcomes partner in the U.S. The post Vevo Names DISQO as Preferred Brand Outcomes Measurement Partner in the US appeared first on ExchangeWire.com.
Digest: Google Debuts New AI Model; Singapore Signs New AI Deals
In today’s Digest, we discuss OpenAI committing USD$234m as Singapore signs new AI deals, Google debuting a new AI model amid pressure from coding rivals, and UK advertising returning to Cannes Lions. The post Digest: Google Debuts New AI Model; Singapore Signs New AI Deals appeared first on ExchangeWire.com.
ATS Singapore 2026: What are the Ad Industry’s Biggest Challenges?
ATS Singapore 2026 is just around the corner - here's how some of our panellists feel about their areas of expertise and the state of the industry in APAC... The APAC media ecosystem moves quickly, and with rapid innovation comes a [...] The post ATS Singapore 2026: What are the Ad Industry’s Biggest Challenges? appeared first on ExchangeWire.com.
IAB Europe Opens Public Comment on carbon.json Disclosure Specification
IAB Europe has announced the opening of a public feedback period for carbon.json, a proposed specification designed to enable voluntary, machine-readable disclosure of emissions intensity data by digital advertising systems. Developed through IAB Europe’s Methodology & Framework Working Group, with input [...] The post IAB Europe Opens Public Comment on carbon.json Disclosure Specification appeared first on ExchangeWire.com.
Inside the NWSL’s strategy to convert World Cup buzz into loyal fans
Newly named CMO Rachel Epstein on why connection is key to building women’s sports audiences.
Career Journeys—How an ex-Nike marketer is using an athlete mindset to build a smaller brand
Mike Donnelly started as a professional runner working with New Balance and Nike—he’s turned that athletic mindset into a marketing career where he is now growing insole brand Superfeet.
How tech leaders are stitching together AI tools for an edge
Maybe you’re already using Claude, but have you synced it to Wispr Flow to enable voice-to-text dictation?
Inside Meta’s ads MCP server—here are the tasks AI automates for media buyers
While most advertisers wait to get access to Meta’s ads MCP server, early testers are finding use cases from daily tracking to optimizing performance.
How AI innovations in TV are meeting brand needs—and how they’re coming up short
Separating fact from fiction on all the AI pronouncements made at the 2026 upfronts.
How Warner Bros. Discovery is universalizing fandom in a fragmented environment
Here’s the new framework for reaching today’s consumer with fluid, cross-platform storytelling.
Carolin Harris
Happylucky welcomes back Carolin Harris (she/her) as Executive Creative Director.
New York Lottery unveils a colorful new brand platform, ‘Can You Imagine?’
McCann New York developed the campaign, featuring films by Los Perez and imagery by Todd Antony.
StreetEasy lets forever New Yorkers book reservations around town for 2046
Mother extends “Be a Forever New Yorker” by celebrating residents who see themselves staying 20 more years.
Publicis-LiveRamp deal sparks agency scramble for alternatives
Now that LiveRamp is not neutral, competitors plot a new course.
How AI is reshaping a $422 billion industry
How Darkroom built Shadow, an AI infrastructure platform, to capture institutional knowledge across the AI-native advertising agency stack.
Schlitz’s last call—looking back at the beer brand’s ad highs and lows
Pabst is retiring Schlitz, ending the run of a once-dominant lager whose iconic campaigns—and infamous marketing missteps—make it one of advertising’s great cautionary tales.
How these tech leaders prepare teams for AI and emerging technology
Technology is transformational, but deploying it in organizations can be challenging. Here is what the experts do.
Brand Marketer of the Month—Starbucks chief brand officer on winning cultural relevance through social-first innovation
Tressie Lieberman discusses a marketing “flywheel” behind the resurgence at Starbucks.