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15,305 articles covering the AdTech ecosystem
The Future of Marketing Briefing: Epsilon’s quiet bet against the LLM goldrush
In advertising’s AI race, Epsilon says the winners won’t pick one mode. They’ll orchestrate many.
Why a Gen Alpha–focused skin-care brand is giving equity to teen creators
Brands are looking for new ways to build relationships that last, and go deeper than a hashtag-sponsored post.
‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does
WPP declared itself transformed. CMOs will decide if that’s true.
As brands respond to AI search, walls crumble between paid and organic
Agencies are knitting SEO and PPC teams closer together as they adapt to the new rules of search that are driven by the use of generative AI.
The Rundown: Ad tech’s performance in 2025 was overshadowed by AI concerns and Big Tech
Despite revenue increases, the markets were brutal but reports over talks with OpenAI proved later upside.
Skate Where The Puck Is Going; Malware, Malware, Everywhere
The NHL develops new revenue streams; malware makes its way into the programmatic ecosystem; and Target plans to open 30 new locations this year, along with revamping existing ones. The post Skate Where The Puck Is Going; Malware, Malware, Everywhere appeared first on AdExchanger.
Comic: CTV Tracking
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: CTV Tracking appeared first on AdExchanger.
Inside Life360’s Plan To Build An Ad Platform On Top Of Nativo
Family-safety app Life360 has been quietly building an ad tech stack. Last year, it made two acquisitions: Fantix’s advertising unit in February, then publisher-focused ad platform Nativo in November for $120 million. Fantix, an AI platform for privacy-safe targeting and measurement, helped Life360 take its first steps into advertising. Life360 is applying the tech to understand […] The post Inside Life360’s Plan To Build An Ad Platform On Top Of Nativo appeared first on AdExchanger.
Paramount Skydance Is Trying To Buy WBD. Now What?
Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid. But if his merger really does happen, what would it mean on a practical level for the TV advertising industry writ large? The post Paramount Skydance Is Trying To Buy WBD. Now What? appeared first on AdExchanger.
NanoClaw Creator Loses SEO Battle To Impostor Website via @sejournal, @MattGSouthern
NanoClaw's creator says Google ranks a fake website above his project's real site despite 18K GitHub stars, press coverage, and structured data setup. The post NanoClaw Creator Loses SEO Battle To Impostor Website appeared first on Search Engine Journal.
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The X’s and O’s of Advertising During the Big Game
Industry leaders talk about why the Super Bowl is still the ultimate advertising stage, even though strategies are changing.
ADWEEK Commerce Advantage: Amazon and Walmart at the Top, While the Rest Battle for Scraps
The bigger are getting bigger in advertising and technology.
Exclusive: Beehiiv Taps Former Calendly Exec as Its First CMO
Darren Chait, who built and sold Hugo to Calendly, joins the newsletter platform as it eyes $50M in revenue and a broader identity.
What SMEC’s Data Reveals About AI Max Performance via @sejournal, @brookeosmundson
New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results. The post What SMEC’s Data Reveals About AI Max Performance appeared first on Search Engine Journal.
Pitch Update: Tesco, Wendy's, Tinder, Aldi, Foot Locker, Bupa, William Hill, Care Bears and more
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
Adland titan Dame Annette King dies at 57
Former Accenture Song, Publicis and Oglivy leader stepped back from her executive career in 2025.
10 creative campaigns to know about today
A museum’s campaign shrinks iconic photos to social feed size, and McDonald’s goes ultra-minimal in New Zealand billboards.
Watch the newest commercials from SoFi, Rhoback, T-Mobile and more
SoFi encourages viewers to “level up your finances with SoFi’s highly competitive APY.”