News

WhatsDash Rebrands as StatNexa, Launching a Unified Marketing Analytics Platform for Agencies

WhatsDash officially rebranded to StatNexa, introducing enhanced marketing analytics, advanced reporting dashboards, integrations, and client reporting tools. WhatsDash, a marketing analytics and reporting platform used by digital marketers and agencies to monitor campaign performance, has officially announced its rebranding to StatNexa. The rebrand represents the company’s next stage of growth as it expands its capabilities […]

Digi International Unveils AI-Powered One Digi AI Discovery Engine to Transform B2B Solution Search

New interface uses natural language AI for cross-platform search to surface the best Digi, Opengear, Particle, and SmartSense solutions Digi International, a leading global provider that empowers enterprises to build, connect, and manage critical systems, announced the launch of its One Digi AI Discovery Engine, a new natural language powered experience designed to dramatically reduce […]

Optable and PubMatic Partner to Advance Agentic Audience Discovery and Real-Time Activation Across PubMatic AgenticOS

Integration enables buyers to discover, build, and activate privacy-safe audience signals across premium publishers using agentic AI Optable, the Agentic Audience Platform, announced a partnership with PubMatic , the leading AI-powered ad tech company delivering digital advertising performance, to bring privacy-safe, publisher-controlled first party audience data directly into end-to-end agentic media buying workflows. Through the […]

Kamelia Ayrafar Joins Integral Ad Science (IAS) Board of Directors

Netflix Head of AI, Members and former Google AI and engineering leader brings deep experience scaling AI to IAS Integral Ad Science (IAS), a global leader in media quality, announced that Kamelia Ayrafar, Head of AI, Members at Netflix joined IAS’s Board of Directors, effective immediately. Kamelia is a seasoned technology executive with extensive experience […]

Beyond Dubbing: Vozo AI Launches Visual Translate for Complete Video Localization

Translate on-screen text in videos without recreating the original visuals— bringing fully localized video experiences to global audiences. Vozo AI, an AI-powered video localization platform, announced the beta launch of Visual Translate, a generative AI capability that automatically localizes on‑screen text while maintaining the original design, layout and animation. This release addresses a long-standing gap […]

8×8 Expands General Availability of 8×8 Engage

Now Available to All Channel Partners and Customers Globally; Strong Adoption Momentum Validates Demand for Empowering Frontline and Expert Teams Across the Organization As customer experience continues to expand beyond traditional service departments, organizations need a scalable way to empower every customer-facing team by giving them the flexibility and autonomy to engage on their terms, […]

LivePerson Announces Event-driven Orchestration Partnership with Coral Active

LivePerson, a leading provider of predictable conversational AI, announced the launch of LivePerson Sync in partnership with Coral Active, a leader in enterprise contact center integrations. LivePerson Sync enables seamless integration with systems like Salesforce, Microsoft, and ServiceNow, bringing CRM data and workflows directly into the live agent workspace. “LivePerson Sync is the answer brands […]

The Missing Piece in Multi-Location Marketing: Location-Level Attribution

Multi-location marketing has become dramatically more sophisticated over the past decade. Brands now operate across dozens or hundreds of markets, running paid search, local SEO, social campaigns, listings management, and reputation programs simultaneously. But while marketing execution has scaled, measurement often hasn’t kept up. Multi-location brands often rely on dashboards that show total leads, conversions, […] The Missing Piece in Multi-Location Marketing: Location-Level Attribution first appeared on Street Fight.

Charlamagne Tha God and iHeartMedia Release Lineup for 2026 Black Effect Podcast Festival

iHeartMedia and Charlamagne Tha God’s Black Effect Podcast Network have announced the lineup for the 4th annual Black Effect Podcast Festival, taking place in Atlanta next month. This year’s event will be Saturday, April 25, at Pullman Yards in Atlanta. The 2026 Black Effect Podcast Festival is hosted by Charlamagne Tha God and DJ Envy […]

TikTok’s Big Audio Play: App Pacts With iHeartMedia for Radio Channel Spanning 28 U.S. Stations, Creator Podcast Network

TikTok is hoping to make some noise through a big new audio and podcast partnership with iHeartMedia. In teaming with iHeart, the viral video app is dropping the visuals: The companies are launching TikTok Radio from iHeart, a live audio channel that will blend content from creators with music. It will launch March 13 on […]

TreSemmé links with ‘The Devil Wears Prada 2’ for affordable luxury push

The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its A-List Collection.

How AI Automation Turns Static Travel Pages Into Living Content & Experiences via @sejournal, @TaylorDanRW

Consider a new model for travel marketing where content adapts to traveler context instead of relying on static destination pages. The post How AI Automation Turns Static Travel Pages Into Living Content & Experiences appeared first on Search Engine Journal.

The Shortcut Behind Some AI Optimization Tools via @sejournal, @DuaneForrester

The disappearance of ChatGPT’s query fan-out metadata reveals why AI intelligence tools built on unofficial access are fragile by design. The post The Shortcut Behind Some AI Optimization Tools appeared first on Search Engine Journal.

VCCP makes trio of strategy appointments

Changes at both group and local level.

Publicis Groupe acquires creative analytics platform AdgeAI

AI platform measures creative performance.

Brand Film Awards 2026: shortlist announced

The 2026 shortlist for the Brand Film Awards, the awards scheme from PRWeek and Campaign that celebrates the best brand storytelling on film, has been revealed.

Plenty mops up messy “kitchen situationships” in musical number

Campaign was created by AMV BBDO.

Review of the Week: McDonald's OOH is a snapshot of unfiltered nightlife

Leo UK created the work.

Ad Tech’s Agentic Arms Race Is Solving the Wrong Problem

Alanna Laforet takes a look into why questions around agentic AI are sidestepping the one that actually keeps CMOs up at night... The post Ad Tech’s Agentic Arms Race Is Solving the Wrong Problem appeared first on ExchangeWire.com.

Women resort to desperate measures in Equal Pay Day ad from Belgium

Mortierbrigade’s short film directed by Lionel Goldstein shows women on a gleeful crime spree.

Zijkant - Equal Pay Day 2026 - 2m09s

Semrush refreshes its identity to power brand visibility in the AI Search Era

The company repositioned itself as a unified intelligence engine, helping marketers measure and win brand visibility across online ecosystems.

Puma - Welcome to H-Street - 15s

Watch the newest commercials from Huggies, Kohl’s, Paramount+ and more

“New decor counts as spring cleaning,” says Kohl’s Mom (Ellie Kemper) in the latest from Kohl’s.