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20,815 articles covering the AdTech ecosystem
Advertising’s credibility issue isn't about measurement, it's mentality
Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable.
Goalhanger Invests in Invisible Media and Backyard Cricket via ‘Goalhanger Ventures’
British podcast production and distribution business Goalhanger, whose portfolio includes The Rest is Politics, The Rest is History, Empire, and We Have Ways of Making You Talk, this morning announced the launch of Goalhanger Ventures, a new investment and partnership arm which it says will back creator-led businesses operating across video, social, audio, live, and commercial platforms. Alongside the Read More
The TikTok effect: How viral trends are changing visual merchandising
The average viral trend lasts just five to 10 days before attention shifts. And with 42% of Gen Z consumers in the U.S. discovering new products on TikTok, the need for speed has never been more critical.
Winston Agency Launches AI Transformation Offering as Client Roster Expands Across Enterprise and Growth Brands
Independent LA agency scales AI-augmented creative across brands including AAA, NETGEAR, and SmartRecruiters Winston Agency, the Los Angeles-based independent creative agency, announced the launch of a new AI transformation offering for enterprise and high-growth marketing teams, as its client roster and creative work continue to expand. The new offering builds on Winston’s AI-augmented creative model, which […]
846,000 Google Searches Reveal How AI Overviews Are Changing User Behavior via @sejournal, @ericvanbuskirk
Users with AI Overviews scroll back up the page nearly twice as often. What that back-scrolling behavior means for how you write your search listings. The post 846,000 Google Searches Reveal How AI Overviews Are Changing User Behavior appeared first on Search Engine Journal.
Campaign Best Places to Work 2026: Top five boutique companies
Campaign reveals the category ranking of boutique companies with between 15 and 24 UK employees. The scheme is run by Campaign and Workforce Research Group in association with Connor Broadley Benefits Consulting.
Best Places to Work 2026: Why job security anxieties are on the rise – and how managers can reduce the fear
Campaign delves into its Best Places to Work 2026 data, looking at what's driving a falling sense of job security over the past five years and how employers can make their people feel more valued at work.
Ex-global EssenceMediacom chief Nick Lawson lands indie role
Lawson says industry “strongly favours” independent thinking currently.
TUI reviews sponsorship opportunities in wake of Married at First Sight fallout
Brand pulled sponsorship of the show last week following allegations that emerged in a BBC Panorama documentary.
The7stars and VCCP Media enter May global indie rankings
Meanwhile, Horizon Media holds its crown.
TruTxt Launches AI-Powered Translation & Monetisation Platform for Publishers
New platform unlocks premium monetisation opportunities from underutilised foreign-language publisher traffic The post TruTxt Launches AI-Powered Translation & Monetisation Platform for Publishers appeared first on ExchangeWire.com.
Why brands are making music videos again—and what’s working
Ads styled as music videos can lead to strong engagement, but only when done right.
How to make employee-generated content without losing your job—advice from the ‘Staples Baddie’
How employees can make smart posting decisions—and what brands need in place before the next viral moment.
How to audit your ad tech relationships before problems surface
Agencies watching Publicis' feud with The Trade Desk should know how to check under the hood of their ad tech relationships before it matters.
Gerry Graf on the changing shape of ads and the risk/reward of great ideas
As he takes on his new role at Joan, Gerry Graf shares his thoughts about creativity.
12 key agency and marketing job moves to know about
Here are the executive moves you need to know this week.
Ad Age Mid Size Brand Leaders entries close June 1—what to prepare before submitting
A submission checklist, eligibility details, entry fees and what judges look for as you finalize your Ad Age Mid Size Brand Leaders entry before the June 1 deadline.
Creative Leaders Place Their Bets on 19 Campaigns to Win at Cannes Lions 2026
From a lo-fi video game to darkly funny musicals to meta movie marketing, here are ADWEEK's 2026 Cannes contenders.
Ben & Jerry’s Ben Cohen Says Selling Your Business Is ‘A Shitty Goal’
ADWEEK spoke to Ben & Jerry's co-founder Ben Cohen about his activism, sticking to his brand mission, and the case for preserving independence.
What Brands Are Actually Worried About Behind Closed Doors, According to Ad Leaders
From reach to ROI, ad leaders from Netflix, Disney, Fox, and more reveal the challenges marketers are facing during upfront season.
MarTech Interview with Theresa Pham, Head of Product @ Wayvia
Theresa Pham, Head of Product at Wayvia chats about the changing scope of ecommerce buying journeys in today’s AI driven ecosystem in this MarTechSeries interview: _____ Tell us more about Wayvia’s new solution Shoppable Next Generation and how it benefits ecommerce marketers? The problem we consistently hear from brands is that the growth of AI […]
Dstny Group appoints Igor Pais as Chief Customer Officer to deepen customer-centricity at scale
Dstny Group, the leading European provider of business communications solutions, announces the appointment of Igor Pais as Chief Customer Officer (CCO) and member of the Executive Team, effective immediately. Igor brings 20 years of experience in communications software to a role that places customers at the centre of Dstny’s next growth chapter. As CCO, Igor […]
INSIDEA Reaches Elite Tier as a HubSpot Solutions Partner
INSIDEA becomes a HubSpot Elite Partner as businesses accelerate investment in AI-powered CRM and revenue operations transformation. INSIDEA, a global HubSpot, AI, and growth marketing partner headquartered in the United States, has reached the Elite tier of HubSpot’s Solutions Partner Program. HubSpot, the agentic customer platform that helps businesses grow better, works hand-in-hand with partner […]
CodeGrid Launches: A Free, Open-Source Canvas for Running Multiple AI Coding Agents at Once
The native macOS app puts every AI coding session on a single drag-and-resize canvas and tells you which agent needs you, no tabs, no lock-in CodeGrid, a free and open-source native macOS app for running multiple AI coding agents in parallel, is now available. Built for developers who increasingly juggle several AI sessions at once, […]