News
15,366 articles covering the AdTech ecosystem
Nielsen’s New Insights Could Help Shift Ad Budgets in the Upfront
Nielsen releases new data breaking down demos across ad-supported TV.
AI is repricing the marketing stack, not collapsing it
AI is making coordination tools easier to replicate, putting pricing pressure on parts of the marketing stack that deliver convenience rather than operational risk. The post AI is repricing the marketing stack, not collapsing it appeared first on MarTech.
Brands that win are clearer, not louder
Your marketing may look desperate — and everyone can tell. Brands that chase relevance and attention often end up signaling nothing at all. The post Brands that win are clearer, not louder appeared first on MarTech.
ExpertFile Expands Its Platform to Help Marketing Teams Strengthen Expert Visibility in AI-Driven Search
Latest advancements now deliver the most advanced system for publishing trusted expert research and thought leadership content With the launch of ExpertFile Studio™, ExpertFile Search™, and ExpertFile SignalsAI™, the company gives marketing teams a more complete system for publishing trusted expert content, improving discoverability, and strengthening AI visibility As AI systems like ChatGPT, Google AI […]
Gradial Launches GEO Agent With Built-In Execution to Help Brands Win in AI Search
New capability identifies visibility gaps in AI search and automatically implements fixes across website content Gradial, the system of work for enterprise marketing, announced the launch of Gradial GEO, a new capability that helps marketing teams improve visibility in AI search engines. Gradial GEO identifies gaps in how a brand appears in generative search results […]
Over The Top SEO Launches the Industry’s First Full-Scale Generative Engine Optimization Division
The decade-long SEO leader deploys a fully operational GEO infrastructure — with 450+ optimized pages already indexed — while competitors are still in the announcement phase Over The Top SEO (OTT), the award-winning digital marketing agency led by CEO and Founder Guy Sheetrit, announced the launch of its dedicated Generative Engine Optimization (GEO) division. The division is […]
The Impact of Visual Media on Brand Authenticity in Digital Marketing Strategy by Actual SEO Media, Inc.
High-quality visual media serves as the primary driver of brand credibility, shaping consumer perceptions of professionalism and reliability. First impressions in the digital marketplace are often formed within seconds. Consumers frequently encounter brands through websites, advertisements, or social media posts before any direct interaction occurs. Visual media, therefore, become a powerful factor in shaping perception. Design […]
Rickey Smiley Inks Deal With Urban One for New Video Podcast, 5-Year Extension of His Morning Radio Show
Radio personality, comedian and author Rickey Smiley is expanding his partnership with media company Urban One. The centerpieces of the pact are a five-year extension of the nationally syndicated “The Rickey Smiley Morning Show,” distributed to over 89 affiliate stations across the U.S., and “Rickey Smiley on the Spot,” an original video podcast series launching […]
Identity acquires healthcare agency Coda
Coda will become IdentityCoda.
Movers & Shakers: M&C Saatchi, Brainlabs, AMV BBDO, ITV Creative, The7stars, LePub and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Barb appoints Caroline Baxter as CEO to replace Justin Sampson
Sampson announced his departure in November 2025.
Ikea contacts agencies about global media review
The retailer’s global media planning and buying account is currently with Dentsu’s iProspect.
Caroline Baxter to Lead Barb’s Expanded Measurement Remit
Barb, the UK’s joint industry committee (JIC) for TV measurement, this morning announced that Caroline Baxter has been appointed as Chief Executive. Her appointment follows Justin Sampson's decision in November to step down as CEO, effective this September. Baxter joined Barb as a Director in 2022, before becoming Chief Operating Officer (COO) in 2024. Prior Read More
RTL Approaches Inflection Point with Streaming Profitability Expected This Year
RTL Group CEO Thomas Rabe This morning's full year earnings from European broadcaster RTL Group in some ways tell a very familiar story. Total group revenues were down year-on-year, falling 3.8 percent to €6.02 billion. Tough market conditions dented TV ad revenues, as linear ad spend in RTL's markets fell. And while digital Read More
Lowe’s goes vibe shopping in new campaign from Dentsu
Lowe’s new campaign is made with younger shoppers in mind.
AgentMail Raises $6M led by General Catalyst to Build the First Email Provider for AI Agents
Seed round led by General Catalyst, with participation from Y Combinator, Phosphor Capital, Paul Graham, Taro Fukuyama, Dharmesh Shah, Paul Copplestone, and Karim Atiyeh AgentMail, the first email provider built for AI agents, announced it has raised $6M in seed funding led by General Catalyst, with participation from Y Combinator, Phosphor Capital, and notable angel […]
RTL Group Posts 3.8% Results Drop as Streaming Side Grows and Fremantle Revenues Suffer
European media conglomerate RTL on Thursday posted a 3.8% year-on-year drop in revenues to €6.018 billion ($6.9 billion) for the full 2025 fiscal year, with strong growth on the streaming side and digital advertising while revenues at its Fremantle content business suffered. RTL’s adjusted EBTIDA (earnings before interest, taxes and amortization) reached €661 million ($763 […]
Google Answers Questions About Search Console’s Branded Queries Filter via @sejournal, @martinibuster
Google announced that Search Console's brand queries filter is open to all eligible sites, spurring questions about the feature. The post Google Answers Questions About Search Console’s Branded Queries Filter appeared first on Search Engine Journal.
M&S fashion, home and beauty brand platform encourages compliments
Brand platform "Love that" has been developed by Mother.
Zevia pushes its real ingredients in ads with a bot who prefers things artificial
“Real Soda for Real Humans,” from Party Land, imagines bots guzzling diet cola while people reach for Zevia instead.
TV upfronts and NewFronts 2026 calendar
When and where this year's upfronts and NewFronts presentations will take place.
Why PetSmart’s viral moment backfired—and what it reveals about brand social strategy
PetSmart’s reply to its starring role in Lapidus’ high-octane viral music video has triggered a debate among TikTok users, as many slammed what they viewed as a lackluster response from the pet retailer.
Michael B. Jordan’s agency regains its independence—behind Obsidianworks’ bet on ‘New Money America’
160over90 took a minority stake in Obsidianworks in 2021.
A former church, casket warehouse and space where ‘South Park’ was created—plus 4 more unexpected ad agency offices
This is the second iteration in a series highlighting agencies that are based out of places that are not your typical city high rises.