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20,815 articles covering the AdTech ecosystem
CreateUpon Unveils New Brand to Power the Next Era of AI Course Authoring
Formerly Courseau, CreateUpon is an AI-native course authoring tool that aims to bridge the gap between speed, control, and learning impact. CreateUpon, a leading AI-native course authoring solution, officially announced its rebranding from Courseau. The new brand marks a major evolution for the Berlin-born software provider, whose founding mission was to help learning leaders, subject […]
Sky Century Investment Inc. Highlights the Role of Automated Content Delivery in Audience Retention
Sky Century Investment Inc., a digital media and information technology company specializing in RSS-based content solutions, highlighted the growing importance of automated content delivery technologies in supporting audience retention and long-term digital engagement. Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo The company believes that as online content continues […]
WPP Production promotes Santiago Sánchez-Lozan to CEO for EMEA
Santiago Sánchez-Lozan was previously CEO for Central Europe, Middle East, and Africa and spent five years at Hogarth.
Airalo ad showcases different worlds without AI or 'trickery'
Stink Studios created the campaign.
Mini picks Ace of Hearts for UK project
Jung von Matt continues to work on Mini’s global creative business.
Primark pulls off 'fashion heist' for summer campaign
The work was created by VCCP.
Week in Charts: Dentsu on Leveraging Tech Clients as Partners, Video Drives Podcasting Revenues, and Ofcom Finds Rising Harms to Children on Social Media
In this week's Week in Charts, Dentsu on leveraging tech clients as partners, video drives podcasting revenues, and Ofcom finds "little change" to children's harms on social media. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Read More
Assertive Yield Partners with The Media Trust to Strengthen Ad Quality & Publisher Revenue
Assertive Yield, the AI-powered yield management and optimisation platform for the programmatic supply side, today (27th May, 2026) announced a strategic partnership with The Media Trust, a leader in Digital Trust & Safety for publishers, ad tech platforms, and advertisers. The [...] The post Assertive Yield Partners with The Media Trust to Strengthen Ad Quality & Publisher Revenue appeared first on ExchangeWire.com.
Lumen Research Finds; Trainline Advertising Delivers Double the Attention of Standard Mobile Display
Trainline has partnered with Lumen Research, the global attention technology company, to measure how advertising across the Trainline app performs against wider media benchmarks. The results show that Trainline offers brands a high-attention, high-impact environment that significantly outperforms standard mobile [...] The post Lumen Research Finds; Trainline Advertising Delivers Double the Attention of Standard Mobile Display appeared first on ExchangeWire.com.
How brand and creator content works harder on YouTube
Brands have a distinct advantage when they combine durable content with a creator-driven community and trust.
Etsy celebrates the joy of being human in new Orchard campaign
A 60-second spot from Orchard showcases the moments, large and small, that matter in a person’s life.
Etsy Bets Human Moments Still Matter More Than Algorithms
In the age of AI, Etsy wants to celebrate the moments that make us human.
Primark Takes Its Boldest Shot Yet at Winning Over American Shoppers
On the heels of a splashy Manhattan opening, Primark launches first global campaign with a focus on winning over U.S. consumers.
Why martech stacks are getting messier
Companies may be avoiding expensive platform migrations, but they're creating a growing integration and complexity problem. The post Why martech stacks are getting messier appeared first on MarTech.
The real risk of AI is marketing commoditization
AI can speed up every marketing team. The bigger challenge is avoiding commoditization when everyone uses the same tools. The post The real risk of AI is marketing commoditization appeared first on MarTech.
AI can scale B2B sales, but only people can build trust
Automation dominates modern B2B selling, but the deals that matter most still close through human relationships. The post AI can scale B2B sales, but only people can build trust appeared first on MarTech.
Why Programmatic Audio Is Winning New Attention From Advertisers
As marketers search for incremental reach across an increasingly fragmented media landscape, audio advertising is emerging as a powerful complement to CTV, social, and digital video. A new partnership between Basis and DAX highlights how programmatic audio, audience targeting, and omnichannel campaign management are reshaping media planning. While connected TV, retail media, digital video, and […] Why Programmatic Audio Is Winning New Attention From Advertisers first appeared on Street Fight.
Michelle Obama and Craig Robinson to Host Live Recording of Their ‘IMO’ Podcast at SXSW London
Michelle Obama and her brother Craig Robinson have joined the roster of keynote speakers at the second edition of SXSW London, which runs June 1-6. The former First Lady and Robinson, executive director of the National Assn. of Basketball Coaches, will host a live recording of their podcast “IMO With Michelle Obama and Craig Robinson” […]
Liquid I.V. updates ad playbook with Amazon’s Brand Innovation Lab
A new campaign features actors from “Off Campus,” marking the first time lead talent from a Prime Video show has appeared in a co-branded spot.
Machine-First Architecture: How To Build Websites Machines Can Identify, Read, Cite & Use via @sejournal, @slobodanmanic
Designing for the most constrained consumer, a machine, produces a better foundation for every visitor. Here's the full build sequence. The post Machine-First Architecture: How To Build Websites Machines Can Identify, Read, Cite & Use appeared first on Search Engine Journal.
UM names chief strategy officer for EMEA
Sarah Di Sapia is in her second stint of employment at UM, having rejoined in 2021.
Free.Studio makes UK debut with members from Adam & Eve, BBH and The Glue Society
Michael McConville, former Adam & Eve/DDB managing partner, founded the creative membership company in Australia in 2025.
Rogue Films partners Reset to represent UK directors
Reset’s roster includes Guy Ritchie and Robert Eggers.
Don't forget to have a messy process
How to avoid the Huel-ification of creativity.