News
15,419 articles covering the AdTech ecosystem
Google Removes ‘What People Suggest,’ Expands Health AI Tools via @sejournal, @MattGSouthern
Google confirmed it removed "What People Suggest" from health searches. Additionally, the company announced new AI health tools for YouTube. The post Google Removes ‘What People Suggest,’ Expands Health AI Tools appeared first on Search Engine Journal.
Publicis no longer recommends The Trade Desk to clients following audit
Publicis’ decision follows findings from an audit of The Trade Desk conducted by FirmDecisions.
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Publicis Advises Clients to Avoid The Trade Desk, According to a Leaked Memo
French advertising titan Publicis is advising its clients to avoid working with demand-side platform (DSP) The Trade Desk. In an email sent Tuesday to select clients, obtained by ADWEEK, the […]
Inside the SXSW 2026 Brand Activations, Ranked in Tacos by ADWEEK
Paramount+, Rivian, Prime Video, and more popped up at the festival
CBS News Streaming Workers Stage 24-Hour Walkout
Protests are being held outside the CBS Broadcast Center.
Sephora’s Zena Arnold on Navigating Trends, Shaping Discovery, and Marketing at the Speed of Culture
Learn how Sephora discerns which trends represent fleeting moments versus real behavioral shifts.
MyFitnessPal Wants To Start The Health And Wellness Subsector Of Retail Media
Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO. One of the reasons he joined, Patel told AdExchanger, is that he felt there was “untapped potential” in the app’s approach to advertising. Fast-forward to today, and MyFitnessPal has just announced the launch […] The post MyFitnessPal Wants To Start The Health And Wellness Subsector Of Retail Media appeared first on AdExchanger.
Advertisers Chasing Chatbot Intimacy Confront Obstacles: U of Digital’s Tameka Kee
SAN JUAN, Puerto Rico – Consumers are spilling their deepest secrets and most specific needs to artificial intelligence platforms. To some, that is creating a goldmine of raw commercial intent previously unseen in traditional search engines or social media networks. But tapping into this highly personal data carries significant risks of breaking trust if mismanaged, [...]
OpenX’s Erika Loberg: Attention Should Measure ‘Real Human Engagement,’ Not Just Screen Presence
SAN JUAN, Puerto Rico — Connected TV attention measurement must focus on actual viewing behavior rather than traditional viewability metrics designed for desktop environments, since ad appearance on living room screens doesn’t guarantee engagement. “Defining attention for CTV should be a real human engagement, someone actually watching the screen,” Erika Loberg, global head of CTV [...]
Ernesta secures $20M to fuel store expansion
The DTC rug brand plans to use the fresh capital to expand its brick-and-mortar footprint and improve its technology platform.
Vuori debuts women’s denim collection
At launch, the offering includes a pair of jeans and a denim jacket. It comes shortly after rival Fabletics expanded into denim.
Variety’s 10 Creators to Watch on Going Independent and Why ‘To Make Something and Own Something, You Have to Sell Something’
Five of Variety’s inaugural 10 Creators to Watch gathered at SXSW in Austin, Texas, for a conversation about building careers outside Hollywood’s traditional system, and why, increasingly, they’re not sure they want in. Part of Variety Next Generation Entertainment presented by Google TV, the panel was moderated by Variety reporter Selome Hailu and brought together […]
Google AI Mode’s Personal Intelligence Now Free In U.S. via @sejournal, @MattGSouthern
Google is expanding Personal Intelligence to free U.S. users in AI Mode, connecting Gmail and Photos to search. Gemini app and Chrome rollout starting. The post Google AI Mode’s Personal Intelligence Now Free In U.S. appeared first on Search Engine Journal.
Former PHD exec Toby Hack joins Kepler as APAC and EMEA CEO
Longtime PHD executive steps into the role following the exit of Mallory Simmonds, who previously led Kepler’s APAC and EMEA business.
Watch the newest commercials from Geico, State Farm, Coinbase and more
The UConn Huskies’ Azzi Fudd helps Geico call attention to its status as an official partner of March Madness.
Reinventing a 77-Year-Old Brand: NASCAR’s Modern Playbook with Tim Clark and Jimmie Johnson
Turning stock car racing into a lifestyle brand.
A Look Back at Gap’s Most Iconic Dance Ads
From 'Khaki Swing' to Katseye, Madonna to Young Miko, Gap's commercials have been in step since 1998.
Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks
Last-click isn’t dead yet, but Smartly is making moves like it knows how this movie ends. On Tuesday, Smartly announced that it signed a letter of intent to acquire INCRMNTAL, an incrementality measurement startup founded in Tel Aviv in 2019 that focuses on causal lift rather than user-level tracking. Smartly, which started life as a […] The post Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks appeared first on AdExchanger.
Amazon launches 1-hour, 3-hour delivery options
The offerings, now available in select cities and towns, feature a "supercenter" product assortment as the e-commerce giant battles competitors like Walmart.
Grocers face state and federal lawmakers’ scrutiny over ‘surveillance’ pricing
A slew of recently introduced bills aim to restrict how retailers use consumer data to make pricing decisions and some even ban electronic shelf labels.