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20,722 articles covering the AdTech ecosystem
Capri Holdings’ ‘biggest issue’ is footwear
Michael Kors is going through a strategic repositioning of the category, as that brand and Jimmy Choo prioritize more casual styles.
AdRoll Launches MCP Server to Make Campaign Insights and Actions Available Inside AI Tools
AdRoll, an AI-powered multi-channel advertising platform, announced the open beta launch of the AdRoll MCP Server, a secure, highly efficient approach for customers to connect AdRoll and AdRoll ABM to the third-party AI assistants, agents and automation tools they already use. Built on the open Model Context Protocol (MCP) standard, the AdRoll MCP Server empowers […]
63% of Content Managers Now Run Content Beyond the Website, Liferay Survey Finds
New report reveals the CMS has evolved into an enterprise content hub as teams manage more channels, tools, and AI-assisted workflows The modern CMS is no longer just a website publishing tool. Liferay, a leading provider of Digital Experience Platforms (DXPs), released new research showing that digital content management has become a broader enterprise function as […]
Reply Expands Prebuilt AI Apps With New Production-Ready Applications to Accelerate Enterprise AI Adoption
Reply released a new set of Prebuilt AI Apps: ready-to-use agentic applications designed to drive efficiency and business growth by accelerating the integration of AI into enterprise processes. In developing the Prebuilt AI Apps, Reply has identified key areas within enterprise processes where AI can create tangible operational value and turned them into reusable assets, combining deep process knowledge, curated datasets, domain ontologies and reusable […]
FMG Expands Internal Use of AI to Better Serve Advisors and Enterprise Partners
New Marketing Intelligence System helps FMG teams improve execution and better support the large enterprises and more than 80,000 financial advisors and insurance professionals they serve FMG, a leading marketing technology platform for wealth management and insurance organizations, announced the launch of its Marketing Intelligence System, a new internal AI-powered platform that gives FMG teams […]
TeamViewer Appoints Peter Ruchatz as Chief Marketing Officer
TeamViewer announced the appointment of Peter Ruchatz as Chief Marketing Officer (CMO), effective September 2026. Ruchatz is an accomplished B2B software marketing leader with a proven track record of delivering strong growth in Enterprise and SMB segments. He will join TeamViewer’s Senior Leadership Team and lead the global marketing organization across brand, product marketing, demand […]
Hiya’s Call Protection Technology Powers Telenor Sweden’s New Nummerkoll Service
Telenor Sweden deploys Hiya Protect to deliver real-time spam and fraud defense across its consumer mobile network Hiya, the global leader in AI-powered voice security and identity, announced that Telenor Sweden has deployed Hiya Protect across its consumer mobile network, delivering real-time call protection to Swedish subscribers. The service, branded locally as Nummerkoll, automatically identifies […]
Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence
Sprinklr , the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM),announced the acquisition of assets of ViralMoment, an AI-powered social video intelligence and analytics solution, strengthening Sprinklr’s leadership in modern, multimodal customer intelligence. “We believe that this acquisition allows us to advance our AI-native platform with the ability to ‘see’, interpret, and reason across […]
USEReady Launches SemaBridge to Unify Business Semantics Across Snowflake, Power BI, and Enterprise AI
New solution reduces semantic drift across BI tools and cloud data platforms, helping enterprises build a consistent, AI-ready semantic foundation on Snowflake USEReady, global data, analytics, and AI solutions company, today announced SemaBridge, a semantic interoperability platform that helps enterprises maintain consistent business definitions across BI tools and modern cloud data platforms. The announcement comes ahead […]
AI Expert Helps Small Businesses Adapt to the New AI-Powered Economy
Veteran Technology Leader & AI Advocate Rene Clayton Partners with the St. Petersburg Area Chamber of Commerce to Help Local Businesses Navigate AI Revolution While large corporations race to integrate artificial intelligence into nearly every aspect of their operations, many small business owners are still trying to answer one question: Where do we even start? […]
AdPlayer.Pro Introduces Functional Updates to Its Video Ad Player
AdPlayer.Pro releases infrastructure scalability improvements and expanded vertical video ad support in its ad-enabled video player. AdPlayer.Pro, a global SaaS video ad tech provider, has announced a new set of notable updates to its ad-enabled video player, focused on infrastructure scalability and expanded vertical video ad support across all outstream formats. According to the official […]
Olivia Ponton Expands Her Book Podcast to Feature Interviews With Friends, Fans and Celebs as Well as Authors — and She’s Leaning Into the Blonde Stereotype in a ‘Playful’ Way
Olivia Ponton is launching a new era for her book podcast — and as part of that, the influencer and model is looking to recast the blonde stereotype to show that someone can be both obsessed with fashion and beauty as well as intellectually curious. Ponton is renaming the show from “Booked & Busy” to […]
Real-Time AI Video Startup Reactor, Founded by Ex-Apple Engineers, Raises $59 Million From Jeffrey Katzenberg’s WndrCo and Others (EXCLUSIVE)
Existing generative AI models are built on batch processing: You give the system instructions; it runs computations; then spits back the results. Now comes a Silicon Valley startup that says it can produce gen-AI video (and other outputs) in real time — a potentially groundbreaking advance: San Francisco-based Reactor, co-founded by Alberto Taiuti and Bryce […]
‘Call of Duty: Modern Warfare 4’ Sets October Release, Including on Switch 2; First Trailer Reveals ‘Full-Scale Invasion of South Korea’ Storyline
Lock and load: “Call of Duty: Modern Warfare 4” has been unveiled as the next mainline game in the Microsoft-owned Activision’s massive war-game franchise. Per the official description for the game, “Set against a rapidly escalating global conflict centered on the Korean Peninsula, ‘Modern Warfare 4’ pushes the series into darker and more dangerous territory […]
Guy Fieri to Host ‘Guy’s Feast Club’ YouTube Talk Show Series From Food Network (EXCLUSIVE)
Guy Fieri has another Food Network show in the works — but this one has a digital twist. Titled “Guy’s Feast Club,” the talk-show style food program will debut Thursday, June 11 at 7 p.m. ET exclusively on Food Network’s YouTube channel. Per the description for the show, “From local joints to home-cooked spreads, Fieri […]
Fox Creator Studios Sets Content Production Deal With Comedian Tom Segura’s YMH Studios
Fox Creator Studios has set a production pact with comedian Tom Segura’s YMH Studios for a slate of projects designed to be released on his existing digital and direct-to-consumer channels. The deal calls for Fox Creator Studios and YMH to jointly develop and finance properties that will be released through YMH’s established digital and podcast […]
UTA Signs Outdoor Lifestyle Influencer Steven Rinella and His Company MeatEater
UTA is hunting for cash in the great outdoors: The agency has signed Steven Rinella, an influential creator in the outdoor-lifestyle space, and his multiplatform media company, MeatEater, for representation. Rinella’s MeatEater, founded in 1999, has grown into a diversified company spanning premium video, podcasts, publishing, commerce and live experiences. UTA will represent Rinella and […]
Sociable: YouTube introduces more prominent AI labels
The platform moved its disclosure placement to a more visible position and improved its detection features.
Une Femme pairs wine with literature for co-branded social promotion
The wine maker is tapping into book club hype through a series of giveaways in partnership with Knopf Doubleday Publishing Group.
How To See If Competitors Are Advertising In Your Customers’ ChatGPT Answers via @sejournal, @trendos_com
Learn the manual process to track who is advertising in ChatGPT answers. Understand your competitors' strategies in real-time. The post How To See If Competitors Are Advertising In Your Customers’ ChatGPT Answers appeared first on Search Engine Journal.
Watch the newest commercials from Carvana, Ore-Ida, Shopify and more
Shopify celebrates entrepreneurship in a dramatic spot narrated by a potter who’s obsessed with perfection.
How Crocs Turned ‘Ugly’ Into Cultural Cool ft. Chief Brand Officer Terence Reilly
On treating mockery as a market opportunity rather than a threat.
Overheated iPads, Lifeguards, and Changing Tides: The Unexpected Challenges of a Cannes Beach Takeover
Experiential marketers reveal the unique challenges of the ad festival.
60 Minutes Gets Drastic Changes, Nick Bilton Named Executive Producer
Tanya Simon exits the network as a result of Bilton's appointment at 60 Minutes.