News
15,419 articles covering the AdTech ecosystem
The New Search Stack: How Marketers Win Across AI, Social and Traditional Search
Search is undergoing its most consequential shift in decades. What began as a shift away from Google as a search monolith toward social search on platforms such as Instagram and TikTok has now evolved into a broader exodus toward so-called “AI search.” Adobe reports that 52% of consumers believe AI will replace traditional search engines […]
Hexaware Launches Agentverse™, an Enterprise AI Agent Platform with 600+ Ready-to-Deploy Agents
Agentverse™ enables enterprises to operationalize agentic AI with 600+ agents across technology and business operations. Hexaware Technologies, a global provider of IT solutions and services, announced the launch of Agentverse™, an enterprise AI agent platform featuring 600+ ready-to-deploy AI agents designed to help organizations operationalize agentic AI across business and technology functions. As enterprises increasingly […]
FileSpin Launches MCP-Native DAM Infrastructure for Autonomous Media Workflows
Open architecture enables AI agents to manage, transform, and deliver digital assets — without custom development. FileSpin, the AI-native digital asset management (DAM) company, announced its MCP-native agentic DAM infrastructure, built around the Model Context Protocol from the ground up, enabling AI agents to execute media operations through natural language. Most platforms added MCP as a […]
StatSocial Expands Platform With Substack, Unlocking Audience Insights Across the Newsletter Economy
StatSocial announced the integration of Substack into its platform, giving marketers the same depth of audience intelligence across the newsletter economy that they rely on across every other channel. Marketers can now connect subscriber-base audiences to the cross-platform social signals that power smarter influencer decisions and more precise media targeting. Marketing Technology News: MarTech Interview with […]
FileCloud Achieves FedRAMP High Authorization, Enabling Secure Content Collaboration for Federal Agencies Handling Sensitive Data
FileCloud, a leading provider of secure content collaboration and data governance solutions, announced it has achieved Federal Risk and Authorization Management Program (FedRAMP) High authorization, enabling U.S. federal agencies to securely manage and share highly sensitive information in compliance with the government’s most rigorous cloud security standards. This milestone reflects FileCloud’s long-standing commitment to serving […]
Dynamiks.ai Introduces the Quarterback: The First Fully Autonomous AI Agent Enabling the Agentic Pipeline
The AI coworker who knows your pipeline inside out, augments your HubSpot CRM, always has the answers and acts. Decades of research in human performance point to the same three requirements for success: Feedback, Foresight, and Agency. Sales teams have never had any of them in real-time, not from their CRM, not from Analytics. The […]
Ecer.com Powers a New Era of Mobile-Driven Global B2B Trade
In the traditional world of cross-border trade, doing business once felt like a marathon across “ten thousand mountains and rivers.” Language barriers, time zone fatigue, and geographical distance acted as physical checkpoints, turning simple handshakes into weeks of grueling email chains. Today, that “wall” is being demolished by a digital revolution. New data reveals that […]
Ace of Hearts in talks buy Atomic London's healthcare arm
Atomic London has entered administration.
Trading platform IG reviews creative account
Otherway is the incumbent.
Optimization Isn’t A Growth Strategy: The Leadership Decisions Hidden Behind Marketing Metrics
For senior leaders, marketing performance has rarely looked more measurable. Dashboards are cleaner, efficiency metrics are stable and optimization systems promise continuous improvement at scale. Yet many organizations are encountering a paradox: Performance appears strong, while durable growth remains elusive. Today, there’s a widening gap between what modern marketing systems are designed to optimize and […] The post Optimization Isn’t A Growth Strategy: The Leadership Decisions Hidden Behind Marketing Metrics appeared first on AdExchanger.
From Bluey To The News: How BBC Studios Is Connecting Brands To Audiences Across Its Portfolio
The BBC is about much more than news. But it isn’t always easy for marketers to find audience connections across a content mix that includes hard-hitting global news coverage, tentpole TV series like “Planet Earth” and “Top Gear” and family favorites like the smash-hit “Bluey.” Sketching out that cross-portfolio play is the main focus of […] The post From Bluey To The News: How BBC Studios Is Connecting Brands To Audiences Across Its Portfolio appeared first on AdExchanger.
Why one creator commerce platform is connecting brands and creators for ‘flat-fee’ campaigns
Quick Collabs is LTK's latest attempt to make creator marketing campaigns faster and more scalable. for brands and creators alike.
Advertisers aren’t happy about picking up Meta’s European tax tab
As things stand, Meta hasn’t provided any communication to ad execs about these additional fees, beyond the email shared with Digiday.
Some creators don’t see immediate value in Instagram’s controversial ‘Shop the Look’ AI test
Instagram's controversial Shop the Look rollout didn't ask for creators' consent, nor did it tag products they've endorsed. What did they learn from it?
Retailers turn to digital rebates as alcohol sales slump
Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement.
Future of TV Briefing: How Netflix is shaking up the upfront deal model
This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.
The Memo Heard Round The World; The Limits Of Unlimited ChatGPT
Public Spat Ruh-roh. The programmatic power couple Publicis and The Trade Desk are on the rocks, according to Adweek. Per a leaked memo Publicis sent to some clients, an independent auditor – FirmDecisions, owned by Ebiquity – says TTD applied its DSP fee and charged for opt-in products in unauthorized ways. But that’s not how […] The post The Memo Heard Round The World; The Limits Of Unlimited ChatGPT appeared first on AdExchanger.
Google AI Overviews Cut Germany’s Top Organic CTR By 59% via @sejournal, @MattGSouthern
SISTRIX analyzed over 100 million German keywords and found AI Overviews reduce the position one click rate from 27% to 11%. Impact varies by industry. The post Google AI Overviews Cut Germany’s Top Organic CTR By 59% appeared first on Search Engine Journal.
Search Referral Traffic Down 60% For Small Publishers, Data Shows via @sejournal, @MattGSouthern
Chartbeat data shows search referral traffic fell 60% for small publishers over two years, compared with 22% for large publishers, per an Axios report. The post Search Referral Traffic Down 60% For Small Publishers, Data Shows appeared first on Search Engine Journal.
98th Oscars Down Nearly 2 Million Viewers, Reaching 17.86 Million
The 2026 Oscars take a viewership dip.
Compound Growth: How U.S. Bank Uses AI to Drive Revenue and Results
Blending synthetic audiences, behavioral data, personalization, and business fluency with Michael Lacorazza.
AI Is Everywhere at SXSW, but Humanity Still Leads
Execs from 3M, Adobe, Accenture Song, Ancestry, and Monks shared insights at ADWEEK House.
Top 5 Branded Videos of the Week: 10 years in the making
'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.
Night Media, Theo Von, and David Spade made a movie. They’re putting it in theaters themselves.
Five years ago, it was rare for us to hear about a self-produced project crossing the Hollywood/digital content barrier. Now, less than 24 hours after Markiplier appeared at the Oscars thanks to his $50+ million run with Iron Lung, we have a fresh film announcement from our industry. This one isn’t from an individual content […] Visit Tubefilter for more great stories.