Roku Revamps Home Screen as Non-M&E Brands Approach 30 Percent of Ad Revenues

Roku on Wednesday announced a revamp of its home screen for the first time in over a decade. The new user interface (UI) is designed to streamline discoverability and personalisation, according to the company, using AI to surface recommendations for individual users. Initially launched on Roku TVs and streaming devices in the US, the new Read More

Last updated May 28, 2026 by ATDb automated enrichment