News

Google is making microdramas

YouTube doesn’t do much (if any) original content production these days, but that isn’t stopping parent Google from getting into an uber-trendy format through another of its arms. If you haven’t heard of 100 Zeros, you’re probably not alone. It’s a production company Google quietly launched in May of last year. Born of a partnership […] Visit Tubefilter for more great stories.

PewDiePie was sick of suffering from “algo brain,” so he “fixed YouTube”

The creator who was once the biggest thing on YouTube is now in his mad scientist era, and his tinkering has allowed him to develop a tool that takes the mental taxation out of social media scrolling. PewDiePie's browser extension, which he built using his personal AI model, takes users straight to their Subscriptions page when they log into their YouTube accounts. The cure for "algo brain" has arrived In a video discussing his new product, PewDiePie talks about the architecture of consumer tech platforms and the mental toll that infrastructure takes. "Being online just messes with your head," said the man born Felix Kjellberg. "I think it's just a price we've all come to accept." Visit Tubefilter for more great stories.

Hey creators, Meta really wants to pay you $3,000 to start posting on Reels and Facebook

On the heels of announcing a crackdown on spammy content and boosted efforts to protect creators from content theft, Meta has unveiled a new program that will pay established creators up to $3,000 a month to start posting videos across Reels and Facebook. Creator Fast Track is intended to get creators who already have audiences […] Visit Tubefilter for more great stories.

A new hybrid model is coming to the VTuber world. Say hello to the “XTuber.”

As virtual creators continue to climb the streaming leaderboards, a VTuber agency is adding a fresh spin to a rising industry. The Tokyo-based firm Pandora has announced its plan to trademark the term "XTuber," which refers to hybrid creators who employ both virtual and human avatars. Before we go any further, let's clear a few things up: XTubers are not tied to the platform formerly known as Twitter, nor are they delivering adult content. In this case, the X represents the word "cross," and the full term refers to the idea that the typical XTuber is a crossover between a VTuber and a traditional creator. Visit Tubefilter for more great stories.

On TikTok, Apple is bringing its marketing into the brainrot era

Apple's new TikTok account is a hit with the kids. Since unveiling the Macbook Neo earlier in March, the tech giant has increased its activity on its official TikTok account. Since March 4, Apple has posted 14 TikTok videos that promote its colorful, economical laptop line. All of those clips have received at least two million views, and the most-watched upload of the bunch has garnered nearly 18 million hits over two weeks. Visit Tubefilter for more great stories.

UK Programmatic DOOH Spend to Rise 41% as it Becomes Core to Omnichannel Planning

Today, (19th March, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (pDOOH) market.  The UK findings show that pDOOH is firmly established as a mainstream channel within the UK's digital [...] The post UK Programmatic DOOH Spend to Rise 41% as it Becomes Core to Omnichannel Planning appeared first on ExchangeWire.com.

Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains

For years, “inventory cleanup” (or “rationalization”) meant one thing: curating the domain list. Whitelists, blacklists, inclusion lists, MFA lists, premium lists, “approved publisher” lists. The industry uses them to reduce risk, improve quality and create a sense of control in an open marketplace that often feels chaotic. That era is ending.  It’s not because domain […] The post Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains appeared first on AdExchanger.

What Does A Beta Test Of A Sell-Side Agent Look Like?

Using machine learning to automate and optimize ads is familiar to publishers. For years, this tech has helped publishers tune floors and serve the best ads behind the scenes. Now, publishers are exploring automation and optimization through agentic AI. Many publishers have identified a similar use case: sales agents who actively make decisions in the […] The post What Does A Beta Test Of A Sell-Side Agent Look Like? appeared first on AdExchanger.

Brands turn niche news creators into a new earned media engine

Brands are shifting earned media strategies to tap niche news creators on social platforms.

Media Briefing: What to expect at the Digiday Publishing Summit, March 2026 edition

Execs from The Atlantic, Arena Group, Bloomberg, Business Insider, The Guardian, New York Post, People Inc., Washington Post, and more, will share their strategies on everything from zero-click audience strategy, to AI licensing deals and RAG readiness, to how they’re embracing creator strategies to help boost engagement with younger audiences.

The real winners of March Madness? Brands that move fast on NIL deals

Companies across sectors, from footwear to personal care, are racing to sign college basketball players.

Cloudflare’s compliant crawler highlights tension – and opportunity – in the emerging AI content market

Cloudflare faces tension in its new role: sitting in the middle between publishers and AI companies while balancing trust, control and monetization.

To Buy Or Build Your Bot; No Horizon On The Horizon

Marketers debate whether to build or buy their tools; Meta is shutting down the VR version of Horizon Worlds; and influencer marketing strives for authenticity. The post To Buy Or Build Your Bot; No Horizon On The Horizon appeared first on AdExchanger.

Hong Kong’s First Multi-Sensory XR Film Unveiled at FilMart (EXCLUSIVE)

Hong Kong cinema takes a bold leap into the immersive era as veteran director and cinematographer Kwok-man Keung unveils “Harbour Dreams: Hong Kong XR Adventure” at this year’s FilMart. Hailed as the city’s first 6D multi-sensory film, the 20-minute experience blends VR, AR, motion, and scent technologies to let audiences see, hear, touch, and even […]

Hong Kong’s Mei Ah Entertainment Unveils AI Short Drama Line-Up at FilMart

Mei Ah Entertainment may be one of the biggest and oldest media distribution companies in Hong Kong – it is currently in its 42nd year of operations – but it has always learned to adapt quickly with the times, from its roots as a VHS distributor during the city’s golden age of cinema to riding […]

Red Empire, Organic Bow Hybrid AI Animated ‘Home Away AI.i.Ce‘ (EXCLUSIVE)

Brisbane’s Red Empire Prods. and Taipei- and Los Angeles-based Organic Media Group have unveiled their first animated vertical series, “Home Away AI.i.Ce,” at Hong Kong FilMart. Created and written by Cherelynn Baker and directed by Amie Casey, the 12-part sci-fi microseries uses a hybrid approach that combines AI tools and animation to tell the story […]

British Airways - An Original British Briefing - 60s

British Airways moves into comic territory in framing travel as a reset button

Uncommon spot rethinks the airline safety message as a narrative about escaping modern-day frustrations.

Casamigos - Rivals at the Game, Casamigos at the Bar - 30s

Hong Kong’s First Multi-Sensory XR Film Announced at Filmart (EXCLUSIVE)

Hong Kong cinema takes a bold leap into the immersive era as veteran director and cinematographer Kwok-man Keung unveils “Harbour Dreams: Hong Kong XR Adventure” at this year’s FilMart. Hailed as the city’s first 6D multi-sensory film, the 20-minute experience blends VR, AR, motion, and scent technologies to let audiences see, hear, touch, and even […]

EXCLUSIVE: SXSW 2026 Sees 20% Boost in Music Attendance Despite Shorter Schedule

The Austin, Texas-based festival expects overall attendance to stay flat with 2025.

14 Things I Learned at SXSW

The festival, despite its breadth, still managed to coalesce around a few themes.

Senator Raises Questions About Reported $10 Billion Payment to Trump Administration for TikTok U.S. Deal, Including Whether President Requested Any Compensation for Himself

Investors including Oracle and Silver Lake that acquired stakes in the new TikTok U.S. joint venture are reportedly paying a $10 billion fee to the Trump administration as part of the deal — and now a senior Democratic senator is looking for answers about the arrangement. In January, under a deal brokered by the Trump […]

Emily Griffen

Ammunition, an independent agency network built for ambitious brands in complex markets, has promoted Emily Griffen to VP, Design, after six years with the agency.