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21,291 articles covering the AdTech ecosystem
HSBC Innovation Banking unveils brand refresh championing tech pioneers
Unbound created the campaign.
Wimbledon shows Centre Court action from a butterfly's perspective
VCCP created the campaign.
Omnicom moves Rapp into Critical Mass and global CEO exits in restructure
New shake-up at Omnicom Precision Marketing division comes after MRM office closures in March.
Why Multi-Channel Activation is Crucial for Proving CTV’s Value
For many advertisers, CTV ends up fairly divorced from the other components of their campaigns says Esme Robinson, Global Platform Solutions Director at Epsilon. But the result is that all brands really know about their campaigns with any certainty are delivery metrics, rather than the impact it delivered — ultimately making it harder to justify Read More
Week in Charts: New York Times Publisher on AI Scraping, Europe Gains Share of Retail Media Ad Spend, and In-Car Video Keeps Kids Entertained
In this week's Week in Charts, The New York Times publisher on AI scraping, Europe gains share of retail media ad spend, and in-car video keeps kids entertained. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Read More
Ogury lance la solution agentique SONA afin d’apporter plus de cohérence entre stratégie d’audience et activation média
Ogury, société ad tech mondiale fondée sur la Persona Intelligence,annonce aujourd’hui le lancement de SONA, sa solution agentique conçue pour répondre à un défi persistant : maintenir une définition des audiences cohérente de la planification à l’exécution des campagnes. Alors [...] The post Ogury lance la solution agentique SONA afin d’apporter plus de cohérence entre stratégie d’audience et activation média appeared first on ExchangeWire.com.
Assertive Yield Promotes Daniel Pedersen to Lead US Sales
Assertive Yield announced the promotion of Daniel Pedersen to lead the sales organisation in North America. In this new role, Daniel will oversee the company’s US commercial operations, bringing all American revenue teams under his direction, and drive publisher adoption [...] The post Assertive Yield Promotes Daniel Pedersen to Lead US Sales appeared first on ExchangeWire.com.
Ogury lancia SONA, una soluzione basata su AI agentica per migliorare la coerenza tra pianificazione delle audience e attivazione delle campagne
Ogury, azienda globale ad tech basata sulla Persona Intelligence, annuncia oggi il lancio di SONA, una soluzione basata su AI agentica progettata per colmare il persistente divario tra la pianificazione delle audience e l’attivazione delle campagne. Mentre molte piattaforme si [...] The post Ogury lancia SONA, una soluzione basata su AI agentica per migliorare la coerenza tra pianificazione delle audience e attivazione delle campagne appeared first on ExchangeWire.com.
The Buyer Journey That Marketers Don’t See
In his latest column, Alex Lamarro-McCrindle of Miroma Founders Network, turns an old proverb on its head as he looks at the hidden funnel, and the unseen user journey... The post The Buyer Journey That Marketers Don’t See appeared first on ExchangeWire.com.
Ogury lanza SONA, una solución agéntica para mejorar la coherencia entre la planificación de audiencias y la ejecución de campañas
Ogury, la empresa global de ad tech impulsada por Persona Intelligence, ha anunciado hoy el lanzamiento de SONA, su solución agéntica diseñada para resolver la brecha persistente entre la planificación de audiencias y la ejecución de campañas. Mientras muchas plataformas [...] The post Ogury lanza SONA, una solución agéntica para mejorar la coherencia entre la planificación de audiencias y la ejecución de campañas appeared first on ExchangeWire.com.
Mobupps & ID Finance Expand Strategic Partnership
Mobupps, a global leading ad tech company, is pleased to announce the expansion of its strategic partnership with ID Finance, one of Spain’s leading fintechs in alternative lending. The initial collaboration began in 2025, when Mobupps started powering ID Finance’s [...] The post Mobupps & ID Finance Expand Strategic Partnership appeared first on ExchangeWire.com.
Ogury startet SONA für agentische Zielgruppenplanung und -aktivierung
Ogury, ein globales ad tech-Unternehmen mit Fokus auf Persona Intelligence, bringt mit SONA eine agentenbasierte Lösung für die Zielgruppenplanung und -aktivierung auf den Markt. SONA schließt eine Lücke, die in der digitalen Mediaplanung häufig entsteht: Zielgruppen werden in der Strategiephase [...] The post Ogury startet SONA für agentische Zielgruppenplanung und -aktivierung appeared first on ExchangeWire.com.
What the Omnicom-IPG merger means for Cannes Lions
Ad Age explores how the merger has in part impacted the festival’s awards, how Omnicom plans to show up on the Croisette and what opportunities, if any, exist for rivals.
CMOs from Lowe’s, Solo Stove, Kickstarter and more on what’s changed most about the job
CMOs from Lowe’s, Solo Stove, Kickstarter, Shipt, FP Movement and Culver’s share what's changed most about the role and how they're adjusting.
How Coca-Cola is using AI and emotion in bid to win World Cup fans
The brand is doubling its social media investment and deploying AI-generated content to stay relevant through every match.
Dick’s Sporting Goods and Adidas are teaming up for a World Cup push
Dick’s Sporting Goods and Adidas are highlighting the in-store experience in their collaborative World Cup campaign.
Booking.com’s new spots offer windows into the most magical vacations
Zulu Alpha Kilo New York transports would-be travelers to the locations they’re dreaming of.
Wimbledon’s 2026 campaign serves up tennis through a butterfly’s eyes
Directed by Sanjay de Silva, the VCCP spot contrasts the event’s calm setting with its fierce on-court action.
Wieden+Kennedy’s Jessica Apellaniz on Mexico finding its creative voice
The chief creative officer of W+K Mexico also discusses crafting one’s creative process and the real magic of creativity.
Watch the newest commercials from Capri Sun, Dave & Buster’s, The Home Depot and more
And Capri Sun says, “Serious play requires serious hydration—but who says hydration can’t be fun?”
15 creative campaigns to know about today
McDonald’s helps South Africans learn their challenging national anthem, and Fanatics chases Knicks fans with its “Fan Wagon.”
Editor’s Note: Welcome to Cannes! The Robots Are Expecting You
Plus, the advertising savvy of Priyanka Chopra Jonas and ADWEEK's latest vertical, Dealroom.
Priyanka Chopra Jonas Is the Luxury Brand Whisperer
Priyanka Chopra Jonas conquered the entertainment worlds of two countries. Her advertising career is shaping up to be even more impressive.
Gordon Ramsay Wants Fans to Order Uber Eats, Not Cook, During the World Cup
Gordon Ramsay brings his signature chaos to Uber's first global delivery campaign.