Why Multi-Channel Activation is Crucial for Proving CTV’s Value

For many advertisers, CTV ends up fairly divorced from the other components of their campaigns says Esme Robinson, Global Platform Solutions Director at Epsilon. But the result is that all brands really know about their campaigns with any certainty are delivery metrics, rather than the impact it delivered — ultimately making it harder to justify Read More

Last updated Jun 9, 2026 by ATDb automated enrichment