News
21,091 articles covering the AdTech ecosystem
Nike resets online distribution in ‘fragmented’ China market
Revenue in the region fell 12% in the brand’s most recent quarter and has been dragging down the company’s turnaround.
YouTube Star Jacksepticeye Expands Annual ‘Thankmas’ Charity Event Into 6-Month Make-A-Wish Partnership With $3 Million Goal (EXCLUSIVE)
After going on pause in 2025, popular YouTube creator Seán “Jacksepticeye” McLoughlin’s annual charity event Thankmas is returning this year as a six-month fundraiser for Make-A-Wish with a goal of $3 million. Dubbed “Wishmas,” the overarching event (which will culminate in Jacksepticeye’s Thankmas livestream on YouTube on Dec. 5) is intended to give creators and […]
Supercell’s Bill Kang Joins Gaming Company Lil Snack as Chief Operating Officer (EXCLUSIVE)
Gaming company Lil Snack has tapped Scopely and Supercell alum Bill Kang as its new chief operating officer. Since launching three years ago, Lil Snack now operates more than 20 daily games across platforms including Netflix, Peacock and Reddit, and has seen engagement grow 500% year over year, surpassing hundreds of millions of plays. Kang […]
Hanes embraces risqué marketing in creative shakeup for basics brand
Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer.
Nexxen & Acxiom Deepen Partnership, Expanding Omnichannel Audience Intelligence Offering
Nexxen, the advertising technology platform powered by unique data and media, announced an expansion of its partnership with Acxiom – a part of Omnicom Media Group – introducing Acxiom’s trusted audience data into Nexxen’s proprietary insights tool, Nexxen Discovery. By [...] The post Nexxen & Acxiom Deepen Partnership, Expanding Omnichannel Audience Intelligence Offering appeared first on ExchangeWire.com.
Samsung Swings Into the Marvel Universe to Give Spider-Man the Ultimate Gadget
Samsung debuts the campaign alongside its foldable Galaxy Z products at Samsung Galaxy Unpacked Live
From Yamal to the mall: How American Eagle is going back to school
Chief Marketing Officer Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ambassador Lamine Yamal and his team won World Cup gold.
New Consumer Brands Turn to Liveops to Improve DRTV Sales Performance and Scalability
New client wins highlight growing demand for flexible inbound sales solutions that maximize DRTV conversions while scaling with changing campaign demand. Liveops, a leader in flexible customer experience outsourcing solutions, today announced the addition of several new direct response television (DRTV) clients spanning the consumer electronics, hearing technology, and business technology sectors, further strengthening the company’s leadership […]
Grow Predictably Launches Free GEO Audit Tool to Score AI-Search Visibility
Free tool scores any URL across five GEO pillars — Authority, Readability, Structure, Answer Alignment, and AEO Extractability — in under a minute. Grow Predictably today launched the free GEO Audit tool, a public utility that scores any URL across the five core pillars of Generative Engine Optimization — Authority, Readability, Structure, Answer Alignment, and […]
SeoSamba Introduces ActionEko: An Agentic Business Worker That Turns Customer Signals Into Next-Best Actions
New AI business worker autonomously analyzes customer interactions, identifies next-best actions, and prepares execution across teams. Powered by SeoSamba’s Marketing Operating System, ActionEko transforms fragmented customer interactions across sales, marketing, communications, and commerce into prioritized recommendations and coordinated actions. SeoSamba today announced the launch of ActionEko, its embedded Agentic AI Business Worker that transforms the CRM […]
SEO Image Launches New SEO & AI Audit Tool With AI Search Optimization Analysis
New online auditing tool evaluates traditional SEO, technical performance, and website readiness for AI-driven search results. SEO Image, a New York-based search engine optimization and online reputation management agency, has launched a new website auditing tool designed to evaluate both traditional SEO performance and optimization for AI-powered search experiences. The search landscape is changing, and […]
Red Points Launches Deepfake Protection to Detect and Take Down AI-Generated Videos Impersonating Public Figures
The new solution combines honeypot agents, facial and voice recognition, behavioural analysis, and NLP to find and remove impersonation infringements. Red Points, the AI-against-AI company protecting over 1,300 brands worldwide, today announced the launch of Deepfake Protection, a service that detects and eliminates AI-generated videos that impersonate a public figure’s likeness for fraudulent purposes. A […]
Omni Channel Solutions Launches OMNI 360, an AI Visibility Framework That Helps Brands Measure and Improve AI Discovery
Omni Channel Solutions announced the launch of OMNI 360, an AI visibility framework designed to help organizations understand how effectively they are discovered, understood, and recommended across today’s leading AI-powered search and answer engines. The launch marks the company’s commitment to a holistic approach to AI visibility, combining measurement, strategic insights, and execution to help brands […]
StrongestLayer Reaches $9.3M in Total Seed Funding to Stop the AI-Era Email Attacks Legacy Defenses Cannot See
New round led by Inovia Capital backs a reasoning-based architecture designed for attacks that bypass traditional email security StrongestLayer, the AI-native email security company, announced it has raised $4.1 million in new funding, bringing total seed funding to $9.3 million. The round was led by Inovia Capital with participation from existing investor Sorenson Capital, and […]
Constant Contact Launches “Great Needs Great,” Defining the Company as the AI Partner for Small Business Growth
Created with TBWA\Chiat\Day LA, the national campaign shows how small businesses go from prompt to progress: turning a prompt into marketing that runs everywhere, automatically, backed by the AI tools now live across the platform Constant Contact launched “Great Needs Great,” its most ambitious brand campaign to date and the clearest signal yet of the company’s transformation […]
Shoppable’s Universal Checkout Plugin Is Now Available in ChatGPT
The launch, built on the universal checkout MCP server Shoppable released earlier this year, makes it the first commerce infrastructure provider to offer multi-retailer product discovery and cart-building through the ChatGPT Plugin Directory, reaching the platform’s 900 million weekly active users. Shoppable, the commerce infrastructure company that pioneered universal checkout technology, announced that its plugin […]
SigmaZ AI Lab Unveils Tap8 Vision – Video That Talks Back, In Real-Time
Making interactive video a medium anyone can reach for in the age of AI. SigmaZ, a trailblazing AI lab aiming to redefine interface between humans and information, has introduced the product vision for Tap8, a platform designed to move AI interaction beyond today’s text and voice interfaces and one-way video playback, into an interactive information […]
Audible ‘Dracula’ Adaptation Stars Jonathan Bailey, Ella Purnell, Aimee Lou Wood
Bram Stoker’s classic spine-tingler “Dracula” is getting all-new adaptations from Audible — in seven different languages, each with its own full-cast audio recording. Audible is adapting the Gothic horror novel for English, Castilian Spanish, French, German, Italian, Latin American Spanish and Brazilian Portuguese. Each production features a full ensemble cast. The English-language production of Audible’s […]
‘EA Sports FC’ Sets World Cup Recordbreaker Kylian Mbappé as New Cover Athlete (Gaming News Roundup)
“EA Sports FC” has set World Cup recordbreaker Kylian Mbappé as its cover athlete for the “FC 27” Ultimate Edition, as well as the mobile version of the game created by Electronic Arts. Mbappé last appeared in the franchise four years ago. Since then, the world renowned French soccer player moved to Real Madrid in […]
Beyond Brand Sovereignty: How To Build An AI-Ready Source Of Truth via @sejournal, @billhunt
AI doesn't reward the best-optimized page. It rewards the highest-confidence evidence. Bill Hunt explains how organizations earn that confidence. The post Beyond Brand Sovereignty: How To Build An AI-Ready Source Of Truth appeared first on Search Engine Journal.
Building breakthrough YouTube creator campaigns: A playbook for success
Creator marketing has become a core strategy, and in this new era advertisers need proven, repeatable ways to deliver results across every outcome.
Your newest competitors aren’t other brands
AI forms buyers' opinions before they visit your website. Learn how to build authority across AI and the sources they trust. The post Your newest competitors aren’t other brands appeared first on MarTech.
Upland Software Appoints Jennifer Simon as Chief Financial Officer
Veteran finance executive with two decades of software and private equity-backed leadership experience to join Upland effective August 17 Upland Software, Inc. (the “Company” or “Upland”), a provider of enterprise intelligence that turns knowledge, content, and data into actionable AI-powered outcomes, announced the appointment of Jennifer Simon, CPA, as Chief Financial Officer, effective August 17, […]
Mid Atlantic Federal Credit Union Selects Identifi to Drive Digital Transformation with AI-Powered Document Management
Identifi, a leading provider of enterprise content management (ECM), intelligent workflow automation, and AI-powered document solutions for financial institutions, announced that Mid Atlantic Federal Credit Union has selected Identifi as its enterprise document management and workflow platform. Expanding Identifi’s Corelation Keystone Community The selection reinforces Identifi’s continued momentum in the credit union industry and further […]