News
17,013 articles covering the AdTech ecosystem
Three Takeaways From POSSIBLE That Signal Where CTV Is Headed Next
Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The conversation has evolved from where streaming is headed to how marketers drive better performance today. The content and conversations focused on how AI can improve campaign execution, how data can sharpen targeting and […] The post Three Takeaways From POSSIBLE That Signal Where CTV Is Headed Next appeared first on AdExchanger.
Snap Stops Grading Its Own Homework
Advertisers don’t always trust the measurement they get directly from ad platforms. Snap gets it. Buyers need third-party measurement and a system with checks and balances to “assign credit where credit is due,” Fintan Gillespie, Snap’s global director of ad partnerships, told AdExchanger. On Wednesday, Snap announced a new product called Unified Attribution that aligns […] The post Snap Stops Grading Its Own Homework appeared first on AdExchanger.
Autonomous Ad Buying Just Ain’t Ready Yet; A CMO By Any Other Name
End-To-When? Fully automated AI-powered ad buying is real – so long as your ambitions are small. Somewhere between 80% and 90% of campaigns are just too complex for AI to handle on its own, Emily Lai, WPP Media’s group director of media optimization, told the crowd at AdExchanger’s Programmatic AI event in Las Vegas this […] The post Autonomous Ad Buying Just Ain’t Ready Yet; A CMO By Any Other Name appeared first on AdExchanger.
Making Marketing More Modular: What Agentic AI Can Learn From The Shipping Container Revolution
Today’s explosion of AI service providers has everyone looking back at the dot-com bubble, revisiting the technological boom and bust at the turn of the millennia for historical precedent to help us separate real innovation from BS. History is a valuable teacher, but I look beyond the history of the ad tech industry for inspiration. […] The post Making Marketing More Modular: What Agentic AI Can Learn From The Shipping Container Revolution appeared first on AdExchanger.
The Programmatic Auction Is Changing In Real Time – Here’s How
Programmatic advertising has changed a lot in the nearly 20 years since the first RTB ad auction. On the surface, programmatic is just the automated buying and selling of digital ads. Under the hood, there’s a complex, high-speed auction system that decides in milliseconds which ads appear across display, video, CTV, audio, retail and other […] The post The Programmatic Auction Is Changing In Real Time – Here’s How appeared first on AdExchanger.
AI Is Finally Doing Real Work In Ad Ops (But Only When It Works With Your Existing Tech)
For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las Vegas, Jordan Cauley, who launched a publisher monetization tech consultancy after an eight-plus-year stint as a product lead at Mediavine, made […] The post AI Is Finally Doing Real Work In Ad Ops (But Only When It Works With Your Existing Tech) appeared first on AdExchanger.
Prog AI Live: AI’s Slippery Slop
This episode was sponsored by Verve. Verve captures over a billion daily search, AI chat and zero-party signals, giving brands and publishers a real-time understanding of intent. Does the definition of premium change in an agentic world? Advertisers have spent years chasing “premium” content: prestige publishers, high-quality video and top-tier entertainment. But in an AI-saturated […] The post Prog AI Live: AI’s Slippery Slop appeared first on AdExchanger.
Stop & Shop’s latest price investment focuses on New York and New Jersey
The Ahold Delhaize USA banner lowered prices on thousands of items just weeks after executives told investors it planned to speed up the chain’s price investment rollout.
Kroger to pay $2.5M in fines, $100M for appliance upgrades due to refrigerant leaks
The grocery chain has two years to upgrade 600 refrigeration units under a settlement with the U.S. Department of Justice and the Environmental Protection Agency.
Janek Performance Group Launches Enhanced AI Video Roleplay Feature in Jenius CC
New premium add-on brings immersive, real-world sales practice into the flow of work. Janek Performance Group today announced an enhanced AI video roleplay feature for Jenius CC (“Jenius”), the company’s AI-powered sales coaching and enablement platform. Offered as a premium add-on, the capability delivers a more immersive, realistic way for sales professionals to prepare for […]
Parallel Launches Index, A New Model For Compensating Content Owners
Index introduces new economic model to align incentives between content owners and AI agents Launch partners include premium news publishers, business intelligence and data providers, and leading independent creators Parallel Web Systems, the infrastructure powering how AI agents access and use the web, today launched Index, a new platform that helps content owners understand how […]
StackAdapt Appoints Blaine Fitzgerald as Chief Financial Officer
Former Shopify and Kinaxis Finance Leader Joins as the Company Enters Its Next Chapter StackAdapt (www.stackadapt.com), the leading AI advertising and orchestration platform, announced the appointment of Blaine Fitzgerald as Chief Financial Officer. Blaine brings decades of experience across public markets, high-growth technology companies, and global finance operations. Blaine joins StackAdapt following five years as CFO […]
Precisely Powers Customer Communications with AWS Deployment
Enables modernized customer communications with greater scale, performance, and control; without sacrificing governance or compliance. Precisely, a global leader in data integrity announced that EngageOne™ Compose and EngageOne™ Vault can now be deployed on Amazon Web Services (AWS). Regulated enterprises can run Customer Communications Management (CCM) directly within their own AWS environments, without re-platforming or moving data […]
Spotify Officially Bans AI-Generated Podcasts That Impersonate Someone Else, Adds Verification Badges for Podcasts
Spotify is aiming to boost the trust of podcast listeners — by extending its verification program to podcasts and affirming that using AI to “impersonate” another podcaster is not allowed. According to the company, Spotify’s policies have always prohibited unauthorized impersonation. Now it is reaffirming the policy in the context of AI to “help ensure […]
Creating ‘Non-Commodity’ Content That Cuts Through The Noise
Google's information gain patent is real. Commodity content can't beat it. Here's the practical content framework for search that still delivers value. The post Creating ‘Non-Commodity’ Content That Cuts Through The Noise appeared first on Search Engine Journal.
Walkers hosts TikTok gameshow to crown new flavour
Dept and PepsiCo created the campaign.
Cadbury partners Declan Rice, Lauren James and Virgil van Dijk for prize giveaways
Campaign is part of the brand's generosity platform.
DoorDash appoints Amazon EU Prime and marketing chief Tim Castree as CMO
Former Amazon marketing leader succeeds Kofi Amoo-Gottfried, who steps down after seven years.
Grace Dent on landing the Masterchef job, AI and what she eats at home
Food critic and Masterchef presenter spoke at Campaign Media 360.
Week in Charts: PubMatic on the Impact of SME Budgets, Digital Video Grows Share of US TV/Video Ad Spend, and Brands Adopt AI Video Tools
In this week's Week in Charts, PubMatic on the impact of SME budgets, digital video grows share of US TV/video ad spend, and brands adopt AI video tools. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Read More
Global Announces New Premium Video Advertising Capability on YouTube
Global, the Media & Entertainment group today (19th May, 2026) announced that it will directly sell premium advertising across its rapidly expanding YouTube content network for the first time, creating new opportunities for brands to reach audiences watching its hit [...] The post Global Announces New Premium Video Advertising Capability on YouTube appeared first on ExchangeWire.com.
ADvendio & Kevel Launch New Integration to Power the Next Wave of Campaign Management
ADvendio, an omnichannel advertising management platform, today (18th May, 2026) announced its strategic partnership with Kevel, the leading provider of retail media infrastructure, to help retailers scale their retail media operations with efficient, agentic operations.As retail media continues to expand [...] The post ADvendio & Kevel Launch New Integration to Power the Next Wave of Campaign Management appeared first on ExchangeWire.com.
Thrad Expands LLM Advertising Infrastructure to India, South Asia, & Southeast Asia Through Exclusive NeugenM Partnership
Thrad, the AI-native advertising infrastructure platform, announced its expansion into India, South Asia, and Southeast Asia through an exclusive partnership with NeuGenM. This marks Thrad's first major regional expansion since launching and positions the platform as the definitive infrastructure layer [...] The post Thrad Expands LLM Advertising Infrastructure to India, South Asia, & Southeast Asia Through Exclusive NeugenM Partnership appeared first on ExchangeWire.com.
Las Vegas returns to cheeky humor in ‘Pack for Vegas’ tourism campaign
R&R Partners and director Jody Hill highlight the anticipation before a Vegas getaway even begins.