News
21,079 articles covering the AdTech ecosystem
EBay 'demystifies' car maintenance with Silverstone pop-up
Amplify created the experience.
Progress is always better than paralysis – adland must not give in to greenhushing
Co-chair of judges for the Campaign Ad Net Zero Awards explains why brands and advertising companies should enter awards.
M&C Saatchi ANZ splits from London parent via management buyout
Investment firm Parc is supporting the transaction, with completion expected on 1 October.
Movers & Shakers: WPP, Publicis, Omnicom, Entain, Reach, Havas Media Network and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Taco Bell offers $1 lettuce-free enchirito to win back customers post-parasite
Regaining customers’ trust is key for Taco Bell after it was linked to the cyclosporiasis outbreak.
Pardon the Disruption: What’s missing from grocers’ value playbook?
Consumers are cutting back on the amount of groceries they buy, and there’s no relief in sight. Here are a few thoughts on what else retailers can do to stem the tide.
Giant promotes e-commerce head to VP of marketing
The Ahold Delhaize USA banner promoted Gregg Dorazio to the role, highlighting the grocery company’s ongoing efforts to capitalize on its digital operations.
Wakefern redesigns packaging for Wholesome Pantry brand
The company said the new look will make it easier for customers to spot goods carrying the private label and identify key product attributes.
Shoppers are buying less meat, data shows
Customers purchased fewer pounds of fresh and processed proteins, including beef, bacon and lamb, in June as prices continued to go up.
Target adds former 7-Eleven CEO to board
Joe DePinto, who comes with food and digital commerce experience, will join the retailer's board of directors in August.
Kate Spade taps Jonathan Saunders as executive creative director
The designer, who made his mark at labels like Calvin Klein and Alexander McQueen, is tasked with refreshing the struggling Tapestry-owned brand.
Target debuts Rosie Assoulin collab
The limited-edition collection features fashion and home goods, and aligns with the mass merchant’s long-term plan to refresh its merchandise mix and bring guests back.
Nike resets online distribution in ‘fragmented’ China market
Revenue in the region fell 12% in the brand’s most recent quarter and has been dragging down the company’s turnaround.
YouTube Star Jacksepticeye Expands Annual ‘Thankmas’ Charity Event Into 6-Month Make-A-Wish Partnership With $3 Million Goal (EXCLUSIVE)
After going on pause in 2025, popular YouTube creator Seán “Jacksepticeye” McLoughlin’s annual charity event Thankmas is returning this year as a six-month fundraiser for Make-A-Wish with a goal of $3 million. Dubbed “Wishmas,” the overarching event (which will culminate in Jacksepticeye’s Thankmas livestream on YouTube on Dec. 5) is intended to give creators and […]
Supercell’s Bill Kang Joins Gaming Company Lil Snack as Chief Operating Officer (EXCLUSIVE)
Gaming company Lil Snack has tapped Scopely and Supercell alum Bill Kang as its new chief operating officer. Since launching three years ago, Lil Snack now operates more than 20 daily games across platforms including Netflix, Peacock and Reddit, and has seen engagement grow 500% year over year, surpassing hundreds of millions of plays. Kang […]
Hanes embraces risqué marketing in creative shakeup for basics brand
Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer.
Nexxen & Acxiom Deepen Partnership, Expanding Omnichannel Audience Intelligence Offering
Nexxen, the advertising technology platform powered by unique data and media, announced an expansion of its partnership with Acxiom – a part of Omnicom Media Group – introducing Acxiom’s trusted audience data into Nexxen’s proprietary insights tool, Nexxen Discovery. By [...] The post Nexxen & Acxiom Deepen Partnership, Expanding Omnichannel Audience Intelligence Offering appeared first on ExchangeWire.com.
Samsung Swings Into the Marvel Universe to Give Spider-Man the Ultimate Gadget
Samsung debuts the campaign alongside its foldable Galaxy Z products at Samsung Galaxy Unpacked Live
From Yamal to the mall: How American Eagle is going back to school
Chief Marketing Officer Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ambassador Lamine Yamal and his team won World Cup gold.
New Consumer Brands Turn to Liveops to Improve DRTV Sales Performance and Scalability
New client wins highlight growing demand for flexible inbound sales solutions that maximize DRTV conversions while scaling with changing campaign demand. Liveops, a leader in flexible customer experience outsourcing solutions, today announced the addition of several new direct response television (DRTV) clients spanning the consumer electronics, hearing technology, and business technology sectors, further strengthening the company’s leadership […]
Grow Predictably Launches Free GEO Audit Tool to Score AI-Search Visibility
Free tool scores any URL across five GEO pillars — Authority, Readability, Structure, Answer Alignment, and AEO Extractability — in under a minute. Grow Predictably today launched the free GEO Audit tool, a public utility that scores any URL across the five core pillars of Generative Engine Optimization — Authority, Readability, Structure, Answer Alignment, and […]
SeoSamba Introduces ActionEko: An Agentic Business Worker That Turns Customer Signals Into Next-Best Actions
New AI business worker autonomously analyzes customer interactions, identifies next-best actions, and prepares execution across teams. Powered by SeoSamba’s Marketing Operating System, ActionEko transforms fragmented customer interactions across sales, marketing, communications, and commerce into prioritized recommendations and coordinated actions. SeoSamba today announced the launch of ActionEko, its embedded Agentic AI Business Worker that transforms the CRM […]
SEO Image Launches New SEO & AI Audit Tool With AI Search Optimization Analysis
New online auditing tool evaluates traditional SEO, technical performance, and website readiness for AI-driven search results. SEO Image, a New York-based search engine optimization and online reputation management agency, has launched a new website auditing tool designed to evaluate both traditional SEO performance and optimization for AI-powered search experiences. The search landscape is changing, and […]
Red Points Launches Deepfake Protection to Detect and Take Down AI-Generated Videos Impersonating Public Figures
The new solution combines honeypot agents, facial and voice recognition, behavioural analysis, and NLP to find and remove impersonation infringements. Red Points, the AI-against-AI company protecting over 1,300 brands worldwide, today announced the launch of Deepfake Protection, a service that detects and eliminates AI-generated videos that impersonate a public figure’s likeness for fraudulent purposes. A […]