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21,022 articles covering the AdTech ecosystem
The 7 layers of an AI-ready marketing operating system
See how an orchestrated approach can help marketing teams move faster, improve with every campaign and get more value from AI. The post The 7 layers of an AI-ready marketing operating system appeared first on MarTech.
The real risk in agentic commerce
As AI agents take over product discovery, marketers risk losing pricing power and customer relationships unless they own the underlying data. The post The real risk in agentic commerce appeared first on MarTech.
Time saved by using AI is being spent on managing its output
Any time savings from AI are getting eaten up by fixing output, managing fragmented tools, and building the governance needed to make it work. The post Time saved by using AI is being spent on managing its output appeared first on MarTech.
HubSpot’s June 2026 updates: Agents get more access, Revenue Hub starts connecting the dots
June's HubSpot updates are focused on turning information you already have into something HubSpot can act on directly. The post HubSpot’s June 2026 updates: Agents get more access, Revenue Hub starts connecting the dots appeared first on MarTech.
APMA publishes roadmap for the future of affiliate marketing in the age of AI
New industry white paper explores how commercial models may evolve as AI reshapes online discovery and challenges traditional attribution The Affiliate & Partner Marketing Association (APMA) has today published a major new white paper arguing that artificial intelligence is set to transform not only how consumers discover products online, but also how publishers, creators and […]
NIQ Expands GenAI Capabilities Across gfknewron, Turning Trusted Intelligence into Decisions Faster
New capabilities help businesses uncover trends faster, simplify complex analysis, and accelerate confident decision-making NIQ, a leader in consumer intelligence, announced the expansion of AI-powered Smart Insights across its gfknewron® platform. By bringing together markets and categories into a single view, gfknewron enables businesses to transform complex market, consumer and supply chain data into clear, actionable […]
AnySearch Launches Student & Developer Program to Support Next-Generation AI Builders
AnySearch officially launched the Student & Developer Program, a global initiative offering free access to AnySearch’s AI search infrastructure. The program is designed to empower students and developers in driving academic research, contributing to open-source projects, and building the next generation of AI-powered applications. As AI evolves, applications are shifting from simple information search to […]
Consumers warm up to streaming ads: Here’s what the numbers say
Two-thirds of viewers say they don’t mind watching ads as much as they used to, according to data from Hub Entertainment Research.
Search Growth Slows, Publishers Weigh Leaving Google – SEO Pulse via @sejournal, @MattGSouthern
A court dismisses Google's DMCA claims against SerpApi, the EU fines Google €890 million, major publishers weigh leaving Google, and Search growth eases. The post Search Growth Slows, Publishers Weigh Leaving Google – SEO Pulse appeared first on Search Engine Journal.
Podcast measurement standards expand for the video era
Updated IAB podcast measurement guidelines improve consistency across audio and video podcasts as AI and streaming reshape the market. The post Podcast measurement standards expand for the video era appeared first on MarTech.
Your client just asked if they show up in ChatGPT. Now what? by AgencyAnalytics
It's the top new client request of 2026, and most agencies still can't answer it with data. Here's what you can measure today. The post Your client just asked if they show up in ChatGPT. Now what? appeared first on MarTech.
Media and marketing staff 'less happy and engaged' than global workplace average
Data shared exclusively with Campaign highlights lags in key metrics of workplace engagement and happiness.
SuiteDSP Introduces AI Decisioning to Optimise Every Programmatic Impression
Today (24th July, 2026), SuiteDSP announced the launch of AI Decisioning, a new capability that enables advertisers to evaluate every programmatic impression before placing a bid, using real-time intelligence instead of static campaign rules. The new capability expands SuiteDSP's optimisation engine [...] The post SuiteDSP Introduces AI Decisioning to Optimise Every Programmatic Impression appeared first on ExchangeWire.com.
Indie agency success in 2026—niche focus, social at scale, measurable results
Ad Age’s agency team reveals how small agencies win in 2026: value creation, social at scale, new pricing models and the “it” factors behind this year’s award-winning shops.
Grading 6 purpose marketing ads—expert weighs in on Claude, Polaroid and more
Purpose marketing expert Thomas Kolster on what works, and does not work, on recent purpose ads.
Legendary Toy Brands Have a New Customer: Adults
A 1975 Play-Doh magazine ad pictured a boy named Jeff’s bizarre, lumpy, blue creation—a shape he insisted was “really a dog who grew a long nose,” despite looking more like […]
Ads of the Week: 14 Campaigns That Caught Our Eye, From American Eagle to Samsung
Samsung, Depop, Under Armour, American Eagle, and more are behind the week’s most notable ads.
Brands Are Making a Fast Break for the WNBA All-Star Game
34 WNBA brand partners and licensees will be on hand for All-Star Weekend.
RingCentral and OpenAI Collaborate to Accelerate AI-Native Innovation Across RingCentral
Company-wide participation across all disciplines in AI-Native Challenge 2,500 completed projects in under 30 days RingCentral, Inc., a global leader in AI-powered customer engagement, shared results of its AI-Native Challenge — a company-wide initiative in which thousands of employees, engineers, and non-engineers alike each built a complete software project from scratch using ChatGPT Work and […]
ZoomInfo’s Data Says Jersey Mike’s Franchise System Is Consolidating Fast Ahead of Its IPO
New analysis combining Jersey Mike’s S-1, five years of franchise disclosure filings, and ZoomInfo’s proprietary franchise dataset shows a professionalizing operator base, a record wave of ownership changes, and almost no failures. ZoomInfo , the all-in-one AI GTM Platform, has confirmed a new analysis showing Jersey Mike’s franchise system consolidating into the hands of large, […]
Acceldata Expands Operations In Europe To Support Rising Demand for its Cross-Lake Approach To Data & AI
New leadership in Europe across data strategy, sovereignty architecture, and go-to-market expertise to grow the autonomous data and AI market Acceldata, the market leader in agentic data management and provider of xLake Autonomous Data & AI platform, announced its expansion in Europe in response to enterprise customer demand to implement AI data projects at scale, […]
One Click, One Attacker-Controlled Agentic Insider: Zenity Labs Uncovers ‘AgentForger,’ a ChatGPT Vulnerability
A single link could hijack OpenAI’s ChatGPT Agent Builder to stand up an attacker-controlled AI agent with a real employee’s access and its approvals switched off. Until OpenAI’s fix, any organization using Workspace Agents was exposed. Zenity Labs disclosed AgentForger, a critical vulnerability in OpenAI’s ChatGPT Workspace Agents that allowed a single phishing link to […]
Paper Raises $34 Million Series A with Accel and ICONIQ to Build the Design Platform for the Agentic Era
Companies including Ramp, Lovable, and Vercel have adopted Paper Paper, the design platform for the agentic era, announced its $34 million Series A with Accel and ICONIQ. Investors participating include Designer Fund, Michael Grinich (WorkOS), Anton Osika (Lovable), and engineers and designers from Anthropic and OpenAI. Paper will use the new funding to accelerate product […]
Dstillery and Canvas Worldwide Partner to Bring DS-1 Agentic Optimization to Live Campaigns
Dstillery’s DS-1 solves for one of media investment’s most time-consuming, labor-intensive problems: in-flight campaign optimizations Agentic AI is making real advancements in media buying, but it is still in its infancy. To date, AI agents have handled important tasks such as deal discovery, audience discovery, and basic campaign activation. With this announcement, agentic AI takes […]