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21,010 articles covering the AdTech ecosystem
SoLeads.ai Refreshes Website and Key Social Data Export Tools
The refreshed experience provides a clearer workflow for reviewing public data and exporting available records to CSV or XLSX. SoLeads.ai has completed a coordinated update to its homepage and several key product pages, introducing a clearer and more streamlined experience for users working with publicly available social media and business information. As a social media data […]
Craft Creative Launches a Human-Led Approach to AI Video Production
Craft Creative, a Charleston-based video production company serving brands nationwide, is advancing a human-led approach to AI video production. Craft Creative, the premium video production subsidiary of VIP Marketing, is advancing a human-led approach to AI video production. This new hybrid model helps brands create content more consistently while preserving the original thinking, strategy, and […]
Sandler Partners Expands Portfolio with VoicePrompts AI to Bring AI-Powered Phone Messaging to 10,000+ Trusted Technology Experts
This new partnership enables Sandler Partners’ network of technology experts to offer their clients an AI-powered phone messaging platform designed to modernize their existing solutions. Sandler Partners, the nation’s leading independent technology distributor, announced a distribution agreement with VoicePrompts AI, the AI-powered phone messaging platform for businesses across 20+ industries. This partnership gives Partners a […]
Pervaziv AI Expands Cortex Enterprise AI with Salesforce CRM, Connecting Customer Context to Secure Software Delivery
Tenth enterprise MCP connection brings accounts, contacts, opportunities, cases and CRM workflows into Cortex across developer, browser, and mobile experiences. Pervaziv AI today announced Salesforce CRM support in Cortex, expanding the company’s Enterprise AI ecosystem with its tenth Model Context Protocol, or MCP, connection and adding a new customer and revenue dimension to connected software delivery. Our vision for […]
WellSaid Sets a New Industry Standard for AI Voiceover Pricing
WellSaid’s new pricing is built around the creative process, so businesses can test and iterate realistic voiceovers for their use cases – without it affecting their bill. WellSaid, the AI voiceover platform for professional content creation, announced a new standard pricing model that makes it easier for businesses to try out real use cases. Only […]
Customer Retention Is Becoming Marketing’s Competitive Advantage
For much of the past decade, digital marketing has been dominated by customer acquisition. Brands invested heavily in paid search, social media, retail media, influencers, and performance advertising, all with the goal of finding the next customer more efficiently than their competitors. That equation is beginning to shift. As consumers discover brands through an expanding […] Customer Retention Is Becoming Marketing’s Competitive Advantage first appeared on Street Fight.
Week in Review: Havas’ Bolloré Says AI No Longer Seen as Threat to Agency Survival, France Approves Under-15s Social Media Ban, and ProSieben to Add ZDF Content to Joyn
In this week's Week in Review: Havas talks up AI in H1 earnings, France approves a social media ban for under-15s, and ProSieben adds public service content from ZDF to the Joyn streaming service. Top Stories Havas' Bolloré Says AI is No Longer Seen as Threat to Agency Survival Havas delivered net revenue growth of Read More
Disney+ and Hulu keep nostalgia rolling with ‘Throwbacks’ street corner in LA
The interactive activation lets fans browse oversized VHS and DVD cases while revisiting favorite Disney throwbacks.
Last chance to register for 2027 Ad Age Best Places to Work
Registration for the 2027 Ad Age Best Places to Work program closes Friday, July 31, 2026.
After World Cup, Brands Look to LA28 With a New Sports Marketing Game Plan
After the success of the 2026 World Cup—which brought in more than $15 billion in revenue for FIFA and a record 38.9 million average viewers for the final match on […]
LG Is Bringing Free, Console-Quality Gaming to Its TVs—No Hardware Required
Through a partnership with Phynd, the TV manufacturer aims to expand the gaming market by eliminating nearly every barrier to entry.
Yannick Bolloré Says Havas’ Size Is Its Strength: ‘I’m Not Sure Scale Is an Advantage Today’
The CEO chats with ADWEEK about Q2 earnings, North America performance, and the pros of staying midsize
The 7 layers of an AI-ready marketing operating system
See how an orchestrated approach can help marketing teams move faster, improve with every campaign and get more value from AI. The post The 7 layers of an AI-ready marketing operating system appeared first on MarTech.
The real risk in agentic commerce
As AI agents take over product discovery, marketers risk losing pricing power and customer relationships unless they own the underlying data. The post The real risk in agentic commerce appeared first on MarTech.
Time saved by using AI is being spent on managing its output
Any time savings from AI are getting eaten up by fixing output, managing fragmented tools, and building the governance needed to make it work. The post Time saved by using AI is being spent on managing its output appeared first on MarTech.
HubSpot’s June 2026 updates: Agents get more access, Revenue Hub starts connecting the dots
June's HubSpot updates are focused on turning information you already have into something HubSpot can act on directly. The post HubSpot’s June 2026 updates: Agents get more access, Revenue Hub starts connecting the dots appeared first on MarTech.
APMA publishes roadmap for the future of affiliate marketing in the age of AI
New industry white paper explores how commercial models may evolve as AI reshapes online discovery and challenges traditional attribution The Affiliate & Partner Marketing Association (APMA) has today published a major new white paper arguing that artificial intelligence is set to transform not only how consumers discover products online, but also how publishers, creators and […]
NIQ Expands GenAI Capabilities Across gfknewron, Turning Trusted Intelligence into Decisions Faster
New capabilities help businesses uncover trends faster, simplify complex analysis, and accelerate confident decision-making NIQ, a leader in consumer intelligence, announced the expansion of AI-powered Smart Insights across its gfknewron® platform. By bringing together markets and categories into a single view, gfknewron enables businesses to transform complex market, consumer and supply chain data into clear, actionable […]
AnySearch Launches Student & Developer Program to Support Next-Generation AI Builders
AnySearch officially launched the Student & Developer Program, a global initiative offering free access to AnySearch’s AI search infrastructure. The program is designed to empower students and developers in driving academic research, contributing to open-source projects, and building the next generation of AI-powered applications. As AI evolves, applications are shifting from simple information search to […]
Consumers warm up to streaming ads: Here’s what the numbers say
Two-thirds of viewers say they don’t mind watching ads as much as they used to, according to data from Hub Entertainment Research.
Search Growth Slows, Publishers Weigh Leaving Google – SEO Pulse via @sejournal, @MattGSouthern
A court dismisses Google's DMCA claims against SerpApi, the EU fines Google €890 million, major publishers weigh leaving Google, and Search growth eases. The post Search Growth Slows, Publishers Weigh Leaving Google – SEO Pulse appeared first on Search Engine Journal.
Podcast measurement standards expand for the video era
Updated IAB podcast measurement guidelines improve consistency across audio and video podcasts as AI and streaming reshape the market. The post Podcast measurement standards expand for the video era appeared first on MarTech.
Your client just asked if they show up in ChatGPT. Now what? by AgencyAnalytics
It's the top new client request of 2026, and most agencies still can't answer it with data. Here's what you can measure today. The post Your client just asked if they show up in ChatGPT. Now what? appeared first on MarTech.
Media and marketing staff 'less happy and engaged' than global workplace average
Data shared exclusively with Campaign highlights lags in key metrics of workplace engagement and happiness.