News
20,952 articles covering the AdTech ecosystem
Popeyes spices up agency roster to deliver better brand consistency
Anomaly, which was credited for its “audacious, resonant work,” is taking over U.S. creative duties from McKinney.
Why Data Integrity Is The New Technical SEO: From Crawling To Trust via @sejournal, @alexmoss
Agentic protocols are multiplying with no consensus standard in sight. Own the layers underneath instead of chasing a winner. The post Why Data Integrity Is The New Technical SEO: From Crawling To Trust appeared first on Search Engine Journal.
Mark Anthony Brands International appoints UM to global media account
Global brief covers the US, UK, Canada and Australia.
Campaign’s TV Advertising Summit confirms agenda and names speakers
First-release tickets are sold out, but second-release tickets are available until 7 August 2026.
Havas UK targeted by recruitment phishing scam
Havas UK group chief people officer says scams are "getting more and more sophisticated".
Diary of a Young Creative: melting biscuits, eating ice lollies for work and reactive content
A week in the life of creating social posts in the heatwave as well as joining run clubs that are more about talking.
How Adidas became the undisputed winner of the World Cup
Inside the sportswear giant’s master class in cultural marketing, real-time activation and star-powered storytelling.
Center Parcs chief marketer: Guest experience before adspend, attention over reach, and how ‘genuine’ brand love helps agencies win pitches
Sara Holt was a guest at Center Parcs before joining the brand and expects any agency working with it to share her love for the upmarket holiday resorts.
LoopMe Strengthens Board & Data Advisory Leadership
LoopMe, the global leader in brand performance, has today (28th July, 2026) announced the appointment of Penry Price to its board and Christina Beaumier to its data advisory board, alongside new progress on its Chartboost Direct platform. Building on more [...] The post LoopMe Strengthens Board & Data Advisory Leadership appeared first on ExchangeWire.com.
Lego and Olivia Rodrigo send fans on a brick-built vinyl treasure hunt
The singer’s surprise appearance at Licorice Pizza launches a global search tied to her upcoming Lego collection.
How to Market With Gen Z, Not To Them
Marketers must evolve as basic audience profiles and content delivery no longer suffices. Active listening and co-creation are steps in the right direction, but brands must translate these insights into real-world action.
Balancing Brand Equity and Innovation in Automotive Advertising
iSpot's Jamie Warner and Cox Automotive's Trent Thacker on producing effective creative that protects brand equity.
Yelp brings reviews and local leads to ChatGPT
ChatGPT gets access to Yelp's reviews and business data, Yelp's gets prime placement and links. The post Yelp brings reviews and local leads to ChatGPT appeared first on MarTech.
AI Is Collapsing the Car-Buying Journey, Says GM’s Global Media Chief
The number of touchpoints between a consumer first considering a new vehicle and actually purchasing one is shrinking. For brands that have long relied on multiple opportunities to influence buyers throughout an extended decision-making process, a “collapse” means every remaining interaction carries significantly more weight. “This is actually a collapse of the number of touch […]
Experiential Media Networks Need Unified Buying to Scale, Says LiveRamp’s Stanichev
CANNES, France – The airport screen showing a tourism ad and the hotel room product sample from a CPG brand might feel like completely different advertising experiences. But, for the consumer walking through that journey, it’s one seamless moment of attention. While platforms like Uber, DoorDash, and Connective have built substantial advertising businesses by bridging […]
Accenture Song’s Rajat Agarwal: Agentic Commerce Promises ‘The Biggest Transformation’ In Two Decades
CANNES, France — Digital commerce has long been accepted but never truly loved, with 85% of consumers abandoning transactions after product selection due to friction-filled checkout experiences — a persistent failure that agentic commerce is uniquely positioned to address. “If we look at the current system of digital commerce, it’s an accepted system. It’s not […]
Kroger and Albertsons continue to see their market share contract
Costco, Amazon and Walmart saw their share of grocery sales increase over the past year, while major supermarket companies posted declines, Numerator found.
C&S Wholesale Grocers cuts retail prices on ‘thousands’ of items
The grocery company reduced the cost of products including fresh meat and produce at supermarket chains it runs across the Midwest.
Infobip Reports 169.3% Global RCS Traffic Growth, Led by 1298.8% Growth in the United States
Infobip combines scale, experience and market reach to help brands launch and grow richer customer conversations across the world’s fastest-growing RCS markets. Global AI-first cloud communications platform Infobip recorded 169.3% growth in Rich Communication Services (RCS) for Business traffic between H1 2025 and H1 2026, reflecting accelerating enterprise adoption and strong momentum across key global markets. […]
Ketch Launches Iris, A Patent-Pending Scanning Algorithm To Replace Incomplete Cookie Scanning Tools
New cohort-based approach finally gives teams a complete view of website data trackers, replacing the random sampling and unreliable results that have plagued cookie scanning Ketch, the AI Privacy Company, unveiled Iris, a patent-pending, cohort-based scanning algorithm to replace legacy cookie scanning approaches. Designed for privacy and tech teams, Iris applies AI-driven clustering to deliver […]
Parsnipp Introduces Smart LLM Ads, the First Integrated, Market Ready AI Search Advertising Platform
Smart LLM Ads brings together organic AI discovery and AI Search Advertising, helping redefine GEO as AI Search Marketing continues to evolve Summary Parsnipp is the first integrated, generally available GEO platform to combine AI Search Advertising with AI visibility in a single platform. Smart LLM Ads lets marketers create and manage ChatGPT advertising directly […]
DataStrike Expands Snowflake Managed Services as Cloud Data Platform Adoption Grows
Company brings 24/7 onshore expertise to Snowflake cost management, performance monitoring and data pipeline operations for mid-market organizations DataStrike, a leader in data infrastructure managed services, announced the expansion of its Snowflake managed services practice to meet growing demand from mid-market organizations running production workloads on the platform. As companies continue moving critical data infrastructure […]
Opsera Extends Forge to Cursor Marketplace, Bringing Enterprise Context and Governance to AI-Assisted Development
Opsera’s expanding AI ecosystem gives joint customers the flexibility to use their preferred AI coding tools while improving software quality, governance, and AI token efficiency Opsera, a leader in AI-powered software delivery, announced the availability of Forge, an enterprise software factory on the Cursor Marketplace. The integration extends Forge’s enterprise context, governance, and spec-driven development capabilities directly […]
Sensor Tower collaborates with Google Ads to integrate social creatives into cross-platform campaigns
Sensor Tower, a leading provider of data on the digital economy, announced an integration with Google Ads to help advertisers discover and repurpose their existing social creatives directly within campaigns. Powered by Pathmatics, Sensor Tower’s digital advertising insights platform, the integration provides advertisers with access to their existing Meta and TikTok creative assets directly within […]