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Carl’s Jr Continues Risqué Reboot, Putting an AI-Spin on Its Y2K Paris Hilton Car Wash Ad | ATDb

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Carl’s Jr Continues Risqué Reboot, Putting an AI-Spin on Its Y2K Paris Hilton Car Wash Ad

Carl’s Jr Continues Risqué Reboot, Putting an AI-Spin on Its Y2K Paris Hilton Car Wash Ad

AdweekFebruary 11, 2026Rebecca StewartRead original

Last updated Feb 11, 2026 by RSS Ingestion

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The chain reverted to its tried and tested 'bikinis and burgers' marketing formula in 2025.