Skip to content

News

11,844 articles covering the AdTech ecosystem

Marketing Dive logo

Sociable: Meta highlights improvements to its ad serving program

The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad spend.

Marketing DiveApr 2, 2026Source
Ad Age logo

Coca-Cola partners with 13 fast-food chains to reinforce adding a Coke while ordering

With customization reshaping fast food, “And a Coke” aims to make the drink feel automatic again.

Ad AgeApr 2, 2026Source
Ad Age logo

Extra - Total Overthink of the Head - 1m28s

Ad AgeApr 2, 2026Source
Ad Age logo

Sea Cleaners x JCDecaux - Reverse Media Schedules - 1m38s

Ad AgeApr 2, 2026Source
Ad Age logo

Don Julio - FIFA Anthem - 30s

Ad AgeApr 2, 2026Source
Adweek logo

Here Are the 2026 Q1 Evening News Ratings

Plus, the evening news ratings for the week of March 23.

AdweekApr 2, 2026Source
Adweek logo

Week of March 23 Cable News Ratings: Fox News Only Network to Grow Across the Board

March Madness action didn't interfere with Fox News' gains.

AdweekApr 2, 2026Source
Adweek logo

TelevisaUnivision and Nielsen Secure Measurement Deal Ahead of Upfront

The companies reach a new, multi-year measurement agreement across TelevisaUnivision's portfolio.

AdweekApr 2, 2026Source
Adweek logo

Complex Strikes Multiyear Sports-Betting, Prediction Market Partnership With Fanatics

The tie-up will see Fanatics underwrite the launch of Complex Bets, an editorial offering that will integrate prediction data into cultural wagers.

AdweekApr 2, 2026Source
MarTech logo

HubSpot moves to outcome-based pricing for some Breeze AI agents

HubSpot bets customers will be more likely to deploy its AI agents if they only pay when the agent does its job. The post HubSpot moves to outcome-based pricing for some Breeze AI agents appeared first on MarTech.

MarTechApr 2, 2026Source
Digiday logo

How purchase data is redefining TV ad performance and driving revenue

As TV evolves into a more immersive storefront experience, there are new opportunities for advertisers to open up two-way interactions with consumers. To keep pace with this shift from viewership to commerce, advertisers need modern strategies to navigate the wealth of data available to refine their campaigns — from targeting and messaging to optimization and […]

DigidayApr 2, 2026Source
Digiday logo

Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty’s next commerce channel

The experience allows users to chat directly with the brand in Whatsapp to get product recommendations, tutorials and reviews.

DigidayApr 2, 2026Source
Retail Dive logo

Cyberattack hits Hasbro, impacting orders and shipping

The major U.S. toymaker and entertainment company is still working to assess if company data was stolen in the attack.

Retail DiveApr 2, 2026Source
Retail Dive logo

Ulta names chief strategy, growth officer

The beauty retailer promoted Kristin Wolf, who has worked at the company since 2019, to the C-suite position.

Retail DiveApr 2, 2026Source
MarTech Series logo

Box Unveils the Box Agent to Transform How Enterprises Work With Content

The new Box Agent is generally available and applies leading AI models to unstructured data to autonomously execute end-to-end tasks New enhancements to Box AI Studio enable custom agent creation for complex multi-step work Box, Inc. , the leading Intelligent Content Management (ICM) platform, announced the general availability of the Box Agent, an AI-powered capability […]

MarTech SeriesApr 2, 2026Source
MarTech Series logo

Zapier Survey Finds Nearly 3 in 4 Enterprises Would Face Disruption If They Lost Their Primary AI Vendor

New research on AI vendor lock-in reveals a wide gap between how fast companies think they can switch AI providers and what actually happens when they try Zapier, the most connected AI orchestration platform, released findings from its latest enterprise survey on AI vendor lock-in. The results paint a clear picture: AI has become so […]

MarTech SeriesApr 2, 2026Source
MarTech Series logo

Lochbox Technologies, Inc. Is Now Callegra Technologies, Inc.

The new name draws on Callegra’s rich legacy of customer trust. Lochbox Technologies, Inc., a leading provider of unified communications software, has rebranded as Callegra Technologies, Inc. The new name unifies all products under the trusted Callegra brand and supports expansion into key market segments, including healthcare, commercial, and government organizations. The company continues to […]

MarTech SeriesApr 2, 2026Source
MarTech Series logo

Guidefitter Deepens Strategic Partnership with Rocky Brands, Inc., Expands Platform to Include Muck and XTRATUF

Expansion Builds on Longstanding Collaboration with Rocky Boots, Bringing Additional Rocky Brands Portfolio Leaders into Guidefitter’s Professional Network Guidefitter, a leading outdoor recreation technology platform connecting brands with verified outdoor professionals, announced an expanded partnership with Rocky Brands, Inc. Building on a successful relationship established with Rocky Boots in 2021, two additional brands from the […]

MarTech SeriesApr 2, 2026Source
MarTech Series logo

HawkEye 360 Expands Board of Directors with Two New Appointments

HawkEye 360, the global leader in signals intelligence data and analytics, announced the appointment of Jonathan Shames and Frank Finelli to its Board of Directors. Both leaders bring extensive experience across finance, defense, aerospace, and national security that will support HawkEye 360’s continued growth and mission impact. Jonathan currently serves on the Board of Trustees and as Audit […]

MarTech SeriesApr 2, 2026Source
MarTech Series logo

GoDaddy and LegalZoom Partner to Support Open Agentic Web

LegalZoom AI agent certified through ANS, giving it global credibility and identity LegalZoom.com, Inc., America’s #1 online legal services company, and GoDaddy, global leader in domains and tech for small businesses, have entered into a partnership to protect the rapidly expanding agentic open web for small and medium-sized businesses. AI agents now act as more than simple […]

MarTech SeriesApr 2, 2026Source
MarTech Series logo

Globo Transitions Primary Distribution to SRT over Managed IP Infrastructure with Synamedia

Leading video software provider Synamedia announced that Globo, the largest commercial media group in Latin America, has transitioned its primary content distribution to Secure Reliable Transport (SRT) over a fully IP-based managed backbone infrastructure using Synamedia Quortex PowerVu and virtualized Digital Content Manager (vDCM). Globo’s distribution environment is entirely IP-based, and the transition focused specifically on adopting SRT as the transport […]

MarTech SeriesApr 2, 2026Source
Variety Digital logo

Creator Platform Beehiiv Launches Podcast Hosting and Distribution

Beehiiv started out as a newsletter-hosting platform competing with the likes of Substack, then added the ability for creators to build their own websites. Now, it’s adding podcasts to the mix. On Thursday, beehiiv launched podcast hosting and monetization tools. Users can create a podcast from scratch, or migrate an existing podcast’s archive over to […]

Variety DigitalApr 2, 2026Source
Marketing Dive logo

Coca-Cola reasserts fast-food dominance over Pepsi in new campaign

For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are united by their drink orders.

Marketing DiveApr 2, 2026Source
Search Engine Journal logo

Llms.txt Was Step One. Here’s The Architecture That Comes Next via @sejournal, @DuaneForrester

Brands must move beyond llms.txt toward structured APIs, entity graphs, and provenance to earn accurate AI citations. The post Llms.txt Was Step One. Here’s The Architecture That Comes Next appeared first on Search Engine Journal.

Search Engine JournalApr 2, 2026Source