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Win before you spend: How to do incredible brand marketing

Brand marketing shouldn’t be guesswork. Learn how to validate creative, plan for long-term growth and optimize media investments with a scientific, data-driven approach.

Watch the newest commercials from McDonald’s, JCPenney, Prime and more

McDonald’s promotes its new KPop Demon Hunters meals.

Bristol Myers Squibb and Gilead Sciences are putting their media accounts into review

Two major biopharmaceutical media accounts currently handled by Omnicom—Bristol Myers Squibb and Gilead Sciences—are in review or set to go into review.

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Bed Bath & Beyond agrees to acquire The Container Store for $150M

Stores will rebrand as “The Container Store / Bed Bath and Beyond” and the Elfa and Closet Works units will anchor a home services division.

Meta Is Automating Ads, But Brands Still Face a Bigger Problem

Meta is automating ad execution, but the bigger problem for brands remains unresolved: deciding where to invest across channels to actually drive growth. The era of needing specialist teams to manage campaign execution is ending. Platforms are taking over more of that work, handling campaign construction, delivery optimization, and in-flight management within their own environments. […] Meta Is Automating Ads, But Brands Still Face a Bigger Problem first appeared on Street Fight.

Sam Altman Felt ‘Terrible’ Telling Disney CEO Josh D’Amaro About OpenAI’s Decision to Kill Off Sora, Says Companies Still Looking to Collaborate

Last week, OpenAI CEO Sam Altman broke the news to newly installed Disney CEO Josh D’Amaro that the AI giant was killing off the Sora video-gen platform — before Disney was able to launch its characters in the system. Altman felt “terrible” about it, but added that Disney and OpenAI are still looking to work […]

OpenAI Buys TBPN, a Daily Tech Talk Show, to Help Drive ‘Constructive Conversation’ About AI

Artificial-intelligence giant OpenAI has acquired TBPN, aka the Technology Business Programming Network, a media start-up that hosts a talk show about Silicon Valley and finance that has streamed online for about a year. “TBPN has built something pretty special,” Fidji Simo, CEO of applications at OpenAI, wrote in a memo to staffers. “It’s one of […]

AI Leads All Reasons For U.S. Job Cuts In March, Report Says via @sejournal, @MattGSouthern

AI led all cited reasons for U.S. job cuts in March at 25% of the total, according to outplacement firm Challenger, Gray & Christmas. The post AI Leads All Reasons For U.S. Job Cuts In March, Report Says appeared first on Search Engine Journal.

Atomic London owed more than £5m when it went into administration

Creditors include the independent agency’s employees’ pensions and HMRC.

Sundial Media & Technology Group Names Amanda Butler As First CMO

The holding group behind Essence, Refinery29, and Afropunk named the former Netflix and Spotify executive to the newly created role.

BJ’s taps former Sam’s Club exec as chief merchandising officer

Stephanie Reibling brings nearly five years of experience at the rival club retailer to the role.

Grocers focus on steep discounts for Easter

Several major retailers are offering deals and recipes to help make it easier for consumers to plan their festivities.

Ingles Markets pushes back on activist investment firm

The grocer is urging shareholders to reject a candidate for its board of directors connected with the family that controlled opioid medication maker Purdue Pharma.

QVC Group anticipates going concern warning

The owner of QVC and HSN has yet to file its 10-K and said there is substantial doubt about the company’s ability to continue.

Home Depot sets sights on AI with CTO appointment

Franziska Bell will join the home improvement company to lead an AI-driven tech strategy that's focused on customer experience and operational efficiency.

Why Amer Sports is all in on IT modernization

The global group of outdoor and sports brands such as Salomon and Arc’teryx will boost capital expenditures to $400 million amid ongoing infrastructure overhauls.

Saks Global snags $500M in financing, expects to exit bankruptcy this summer

The luxury department store retailer has boosted inventory receipts, with more than 650 brands shipping merchandise, up from 500 a month ago.

Bitly Introduces AI-Powered Features to Simplify and Accelerate Marketing Analytics

Bitly Inc., a leading global platform for link and QR Code management, announced the launch of Bitly Assist and Weekly Insights, two new AI-powered features designed to help marketers move faster from data to action. Marketing teams now have access to more data than ever before, but quickly surfacing insights that are easy to act […]

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis CEO Arthur Sadoun described sports as the firm’s “next big bet” as it tries to bring cohesion to an increasingly valuable but fragmented market.

E.l.f. promotes affordable beauty with true crime-inspired mockumentary

“Vanity Vandals” attributes cluttered bathroom counters to a surplus of its affordable beauty products and includes a giveaway and Roblox experience.

Heineken raises a glass to connecting via shared musical tastes

At Coachella, the brand’s Clinker band will sync data from Spotify and YouTube music and light up when similarities are found between consumers’ interests.