Albertsons and P&G Reboot the Soap Opera for the Retail Media Age

CANNES, France — The company that invented the soap opera is now modernizing it for vertical video and grocery store screens. Procter & Gamble has partnered with Albertsons Media Collective to launch “Rico’s Tacos,” an episodic branded entertainment series that debuted at Cannes Lions 2026. The 20-episode comedy follows a multigenerational Southern California family running […]

Last updated Aug 4, 2026 by ATDb automated enrichment