News
11,795 articles covering the AdTech ecosystem
“Energy still skews toward new business”: how to avoid agency-client relationship breakdowns
When client-agency relationships break down, their demise has become swifter than ever, so what can agencies do to mitigate the risks and make sure that they (and the client) are in it for the long haul?
Digital Revenue Growth Concentrated in Minority of UK Publishers Finds DPRI
In the face of ongoing challenges to website traffic and the rise of AI overviews, UK digital publishers grew their revenues by 3.88 percent YoY to reach £180.72 million in Q4 2025, according to the latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte. But the report, which is Read More
When Ad Tech Sprinkles Fairy Dust…
Shirley is back, and this week's column looks at why sometimes special ingredients are there to drive the narrative, not the performance... The post When Ad Tech Sprinkles Fairy Dust… appeared first on ExchangeWire.com.
BIGO Ads Becomes a Registered Vendor under IAB Europe’s Transparency & Consent Framework (TCF)
We’re excited to share that BIGO Ads, Programmatic Advertising Platform under JOYY Inc., is now a registered vendor of the IAB Europe’s Transparency & Consent Framework (TCF) v2.2. This recognition marks an important milestone in BIGO Ads’ continued commitment to data [...] The post BIGO Ads Becomes a Registered Vendor under IAB Europe’s Transparency & Consent Framework (TCF) appeared first on ExchangeWire.com.
Agencies are deepening their expertise in higher education—here are the opportunities and challenges
Outlining why ad agencies are carving out niches around higher education.
How Omnicom tried—and failed—to keep hold of the Acura creative account
Acura has parked creative duties with RPA, a longtime agency partner for Honda.
Suave’s CMO on how a legacy brand can embrace challenger marketing
Evermark CMO Rachel Behm joins the Marketer's Brief podcast to unpack how a recent social-first campaign for Suave is winning new Gen Z customers craving entertainment, including episodic and comedic marketing content.
Enter Ad Age Mid Size Brand Leaders—who’s eligible and how to submit
Get clear steps to enter Ad Age Mid Size Brand Leaders, including eligibility, fees, deadlines and what to include to showcase measurable impact. The final deadline is Monday, June 1, 2026.
How AI made the end of the creative process the beginning
In the AI era, approval marks the start of a new creative process, one where creatives need to become a kind of artisan again, despite using technology.
Kepler’s Zach Schimpf Makes Music for Adult Swim—and About His Dogs
The content production leader for Kepler Creative learned the marketing basics at world-class orchestras.
Ogilvy Taps Carol Reed to Serve as Its First Global Chief Innovation Officer
The ad industry veteran aims to unify AI, tech, and product innovation efforts across the Ogilvy network.
AppLovin Announces Succession Plans for Key Leadership Roles and New Independent Chairperson
AppLovin Corporation (“AppLovin” or the “Company”), the leading marketing platform, announced succession plans relating to its executive management team and the appointment of Craig Billings as independent Chairperson of its Board of Directors (the “Board”). “Craig has been a thoughtful and engaged leader since joining the Board,” Mr. Foroughi said. “I was pleased to recommend […]
Clutch Report: 95% of Consumers Have Found Helpful Information in Online Communities as Brand Opportunity Grows
Consumers rely on online communities for trusted peer advice, and brands that show up authentically have a major opportunity to build credibility. New Clutch research finds that 95% of consumers who regularly participate in online communities have discovered helpful information in these spaces, making them a critical destination for brands. With half of regular users planning […]
Agentic AI Goes Mainstream in the Enterprise, but 94% Raise Concern About Sprawl, OutSystems Research Finds
New State of AI Development 2026 report shows how enterprises are exploring agentic AI, while navigating governance and security concerns OutSystems, a leading AI development platform, released its global 2026 State of AI Development report, revealing that enterprises have moved decisively from AI experimentation to execution. Nearly every organization surveyed, 96%, is already using AI agents in […]
How Newsletter Advertising Has Quietly Become One of the Most Reliable Growth Channels
For years, newsletter advertising sat on the edges of most media plans. It was seen as niche, hard to scale, and overly dependent on relationships. But all that’s changed in the last year. After reviewing the latest Newsletter Ad Performance Report—compiled after a review of millions of dollars in spend and insights from more than […]
AppTweak Launches First Platform to Measure and Optimize App Discovery in AI Search
AppTweak, the leading app marketing and intelligence platform, announced the launch of AI Visibility for Apps, the first and only solution on the market today built specifically for apps to track and improve discovery in AI search. As AI-powered search engines like ChatGPT increasingly shape how users research and find products and content, app marketers […]
Therap Services Introduces AI Summary Tool to Support AI-Powered Documentation Insights
Therap Services, the national leader in HIPAA-compliant electronic documentation solutions for organizations in Long-Term Services and Supports (LTSS), Home and Community-Based Services (HCBS), and other human services industries, has introduced the AI Summary module to support AI-assisted data summarization across key documentation areas. AI-Powered Summarization across ModulesThe AI Summary module enables users to generate concise […]
AgentDynamics Announces Data Integration With Cox Automotive’s VinSolutions, Benefiting Dealer Customers
AgentDynamics, an AI-native Business Development Center (BDC) platform for automotive dealerships, announces a two-way API integration with Cox Automotive’s VinSolutions, the leading provider of dealership CRM and lead management software. This integration delivers real-time data access and streamlined workflows for mutual dealer customers of both companies. AgentDynamics’ AI voice, SMS, and email agents now connect […]
Caylent Acquires Pronetx to Deliver AWS Native Customer Engagement and Agentic CX
Caylent and Pronetx combine to deliver integrated AWS expertise to modernize, operate, and continuously evolve customer experience — from legacy platform to intelligent system Caylent, an Amazon Web Services (AWS) Premier Tier Services Partner, announced it has acquired Pronetx, a customer experience transformation firm with deep specialization in Amazon Connect and AWS native omnichannel solutions. With this […]
How To Turn AI Search Visibility Data Into a GEO Strategy That Closes Citation Gaps [Webinar] via @sejournal, @hethr_campbell
Learn how to optimize your GEO strategy by understanding which AI search signals truly drive brand citations. The post How To Turn AI Search Visibility Data Into a GEO Strategy That Closes Citation Gaps [Webinar] appeared first on Search Engine Journal.
Digest: Publicis Acquires 160/90 to Expand Sports Marketing; Universal Music Gets €55bn Takeover Bid; Netflix Launches Kids Gaming App
In today’s Digest we cover Publicis acquiring 160/90 to expand its sports marketing capabilities and Ackman targeting €55bn takeover of Universal Music Group in bid to unlock value.We also look at Netflix launching a kids gaming app while an Italian [...] The post Digest: Publicis Acquires 160/90 to Expand Sports Marketing; Universal Music Gets €55bn Takeover Bid; Netflix Launches Kids Gaming App appeared first on ExchangeWire.com.
The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI
We used to have a saying at the first agency I worked for: “Money flows to new.” Back then, “new” meant things like QR codes, mobile video and social media. Then, tech really took off and programmatic advertising, augmented reality and data-driven insights became the new “new.” AI was also a thing, but it wasn’t […] The post The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI appeared first on AdExchanger.
Who Needs ‘Corrosive Intermediaries’ Anyway?
The programmatic supply chain might not be fixable, but that doesn’t mean publishers shouldn’t try. Especially now, when they’re facing what Danny Spears, COO of publisher alliance Ozone, describes as a “perfect storm” of macro pressure, signal loss and traffic dips. “There’s something unique about this moment,” Spears says on this week’s episode of AdExchanger […] The post Who Needs ‘Corrosive Intermediaries’ Anyway? appeared first on AdExchanger.
Liquid Death Lets Incrementality Decide What Tactics To Kill And What To Keep
Liquid Death is known for its irreverent branding and provocative slogans, such as “murder your thirst” and “death to plastic.” Its campaigns also lean into that over‑the‑top vibe. A couple of years ago, the heavy-metal-inspired canned water brand collaborated with Burton to create deliberately dangerous flat snowboards and dared professional snowboarders to ride them and […] The post Liquid Death Lets Incrementality Decide What Tactics To Kill And What To Keep appeared first on AdExchanger.