News

As AI’s Novelty Fades, Cannes Lions’ Winners Point to What’s Next

This year’s Cannes Lions was an inflection point where ‘AI stopped being the headline and simply became part of the creative process.’

The Three Stakeholders Shaping AI’s Future In Streaming TV

AI is rapidly moving from promise to practice in streaming TV advertising, reshaping how campaigns are planned, executed and experienced. But as adoption accelerates, there remains no clear answer to what success actually looks like across all parts of the industry. While buyers and sellers drive investment and monetization decisions, viewers ultimately determine whether advertising […] The post The Three Stakeholders Shaping AI’s Future In Streaming TV appeared first on AdExchanger.

Cannes Lions Was Powered by Rosé, AI And Billion-Dollar Deals: LUMA Partners CEO Terry Kawaja

CANNES, FRANCE – If Cannes Lions is supposed to be the advertising industry’s annual celebration of creativity, this year’s festival added another attraction: investment bankers quietly checking their phones between yacht parties. According to Terry Kawaja, founder and chief executive of LUMA Partners, dealmaking was impossible to ignore on the Croisette. The mergers, acquisitions and […]

Stocky is shutting down, but that’s not the real story

The end of Stocky is good news for your business. It was never meant to keep up with 95% of brands.

The loyalty metric no one wants to explain

Repeat purchases aren't proof of loyalty. Incrementality is.

Modernizing the retail edge—a competitive imperative

Modernize retail edge infrastructure or fall behind—AI, real-time inventory, and seamless checkout await.

From foot traffic to sales: streaming ads are more than a reach play

New performance benchmarks from Tubi demonstrate how streaming can drive lower-funnel results across industries – from Auto to CPG.

Americans are redefining success. Brands need to catch up.

Consumers still dream big. They're just defining success differently.

Google: Meta Descriptions Not Required For SEO. But They’re Worthwhile. via @sejournal, @martinibuster

Google confirmed that meta descriptions are not a requirement, then explained why it's not pointless to write them. The post Google: Meta Descriptions Not Required For SEO. But They’re Worthwhile. appeared first on Search Engine Journal.

Displayce Launches its Agentic DOOH Offering: A Suite of Agents Available via MCP

Unveiled at Cannes Lions 2026, Displayce is launching a suite of AI agents accessible via MCP, designed to transform the planning, activation, and analysis of DOOH campaigns. In doing so, the company is introducing a new category: Agentic DOOH, in [...] The post Displayce Launches its Agentic DOOH Offering: A Suite of Agents Available via MCP appeared first on ExchangeWire.com.

What CMOs want from agencies—3 ways to improve relations

Marketing executives have higher expectations and less patience than ever and agencies are scrambling to meet new demands.

9 key agency and marketing job moves to know about

Here are the executive moves you need to know this week.

The top 10 Grand Prix winners from Cannes Lions 2026

These 10 campaigns dominated their categories and impressed other juries in the festival.

How brands are using AI to crack challenging datasets to improve targeting

Data is allowing brands to be more specific in who they target and how.

The 9 hottest topics at Cannes (not including the weather)

Creators showed up big, AI got a reality check and other takeaways from the biggest global ad industry event of the year.

Steadfast - Don’t Look Up - 2m58s

Reddit’s new campaign is an ode to people-powered expertise

The Reddit campaign, developed with agency Mischief, includes TV, social media video and out-of-home ads.

The Major Agentic Moves From Cannes Lions—and What They Say About the Future

Adtech’s agentic moment arrived at Cannes Lions 2026. Major players, including Nvidia, Yahoo, Palantir, Pinterest, and Fox, among others, unveiled foundational infrastructure that allows AI agents to connect with each other to perform marketing tasks previously done by humans.

John Wren on the Hunt: Omnicom CEO Reveals What He’s Selling Soon and What’s Coming Next

He’s ditching businesses that make mud flaps and cheese samplers, outsourcing IT, and says the "wholesale slaughter of people" is over

Semrush Releases Expanded 2026 AI Visibility Index, Analyzing 126 Million AI Search Prompts

The flagship study, scaled from an initial 2,500 prompts to 126 million U.S. AI search prompts, reveals how brands are mentioned, cited, and represented across AI-powered discovery environments — and why marketers need integrated SEO, content, and brand strategies to compete. Semrush, an Adobe company and the leading brand visibility platform, announced the release of […]

Tenant Inc. Launches Alita™, AI-Powered Chat That Converts Intent Into Action for Self-Storage Operators

Tenant Inc., the leading provider of cloud-based SaaS solutions for the self-storage industry, announced the launch of Alita™, an AI-powered chat solution embedded directly into the Tenant Inc. platform. Alita is designed to close the gap between tenant intent and action — transforming AI chat from a customer service tool into a full conversion and […]

Mobigital Expands Global Commerce Ecosystem with AI Virtual Livestream Technology and Comprehensive B2B Solutions

Mobigital, a global B2B commerce and supply chain platform with more than 15 years of industry experience, today announced the expansion of its digital commerce ecosystem through the launch of its latest AI Virtual Livestream solution. By combining extensive supply chain resources, global business networks, and advanced artificial intelligence technologies, Mobigital aims to help businesses […]

The Future Of Sensor-Driven Martech In Retail, Healthcare, And Smart Cities

Marketing is quickly extending beyond websites, apps, and social media to smart physical environments enabled by connected technology. Traditional digital marketing was very reliant on clicks, impressions, and browsing behaviour, but now modern businesses are looking at deeper forms of engagement based on real-world human activity. This transformation is reshaping the way brands understand customer […]

CiteLens Study: AI Search Cites a Different Web Than Google Ranks in 2026

CiteLens Research Lab analyzed 500 Google AI Overviews and found most cited sources never rank in Google — a blind spot SEO tools miss. New research from the CiteLens Research Lab finds that the sources AI answer engines cite are largely invisible to traditional SEO tools. Across 500 commercial prompts in 126 categories on Google AI […]