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Artificial Intelligence Tools Provide New Ways To Understand Customer Intent Across Digital Channels

Advances in artificial intelligence are creating new opportunities for businesses to better understand customer intent through online interactions, website activity, communication patterns, and engagement data. Customer intent refers to the signals that indicate what a consumer may be looking for, researching, comparing, or preparing to purchase. Historically, businesses relied on limited information such as phone […]

Ecer.com Drives Cross-Border B2B Into the Era of Real-Time Collaboration

Cross-border commerce is undergoing a profound structural shift fueled by the unstoppable rise of mobile technology. Today, global purchasing behavior has decisively migrated from traditional desktop computers to mobile devices. Industry data reveals that over 70% of cross-border inquiries, communications, and initial purchasing decisions now happen on smartphones. This means the entire arena of foreign […]

Digest: Sky Agrees ITV Broadcast Acquisition; YouTube Creators Win AI Search Game; Carat Wins Media Network of the Year

In today’s Digest, we discuss Sky agreeing to ITV Broadcast Acquisition, a study finding that YouTube creator content is shaping AI assistant answers, and Carat being named Media Network of the Year amid the industry’s AI-driven shift The post Digest: Sky Agrees ITV Broadcast Acquisition; YouTube Creators Win AI Search Game; Carat Wins Media Network of the Year  appeared first on ExchangeWire.com.

John Lewis Partnership Teams with Kevel as it Further Strengthens its Retail Media Offer

The John Lewis Partnership has appointed Kevel to power its on-site retail media network, across both the John Lewis and Waitrose websites. It’s the Partnerships’ latest move to future-proof its retail media offer to brands, with its focus on providing highly [...] The post John Lewis Partnership Teams with Kevel as it Further Strengthens its Retail Media Offer appeared first on ExchangeWire.com.

Agentic Advertising Isn’t Reducing Intermediaries. It’s Just Rebuilding Them

As agentic advertising gains momentum, publishers now face a familiar quandary in a new form. The promise of agentic advertising is appealing. If software can automate planning, packaging, forecasting, proposal generation and campaign execution, publishers should be able to operate more efficiently while connecting buyers and sellers more directly.  The question is whether the market […] The post Agentic Advertising Isn’t Reducing Intermediaries. It’s Just Rebuilding Them appeared first on AdExchanger.

Cannes Briefing: The Cannes confessional

Somewhere in Cannes over dinner, one ad exec asked the question nobody likes asking out loud: would anyone actually notice if they just didn’t turn up to any of this? They weren’t being cynical. If anything, they were being candid. They’d spent the week running from meeting to meeting and couldn’t point to a single […]

‘A Super Bowl every two days’: Inside Unilever’s 50,000-creator World Cup play

50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever's World Cup creator push.

Media Buying Briefing: The holdco tech heads expound on the ups and downs of building AI

As AI becomes a bigger and broader part of the holding company model, their tech heads seek opportunity while grappling with challenges.

They Look Like Ants From Up Here; Watch Out For Confused Creators

Apple abandoned its ad network; Did Cannes Lions abandon its creators?; and CMOs decide how much to abandon creative budgets. The post They Look Like Ants From Up Here; Watch Out For Confused Creators appeared first on AdExchanger.

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Gen Z Wants to Be Part of the Journey, Not Just the Destination

CANNES, France — You know the old playbook of showing consumers product ads on white backgrounds and hoping for the best? Apparently, younger shoppers want immersion, personalization, and the thrill of discovery – not a sterile transaction. With 80 billion monthly searches on its platform – half of which carry commercial intent – Pinterest finds […]

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Google Says AI Visibility Hinges On Content People Actually Want To Read via @sejournal, @martinibuster

Google says publishers who want to survive in AI Search need to start making content users actually want to read. The post Google Says AI Visibility Hinges On Content People Actually Want To Read appeared first on Search Engine Journal.

Search And Agents Are One Product. You Only Need One Playbook via @sejournal, @slobodanmanic

The "separate AEO strategy" consultants have been selling collapses when Google itself says it's one playbook. Here's what that means for how you build. The post Search And Agents Are One Product. You Only Need One Playbook appeared first on Search Engine Journal.

YouTube Shorts has a new look that removes distractions and dislikes

It's hard to believe it's already been more than five years since YouTube Shorts was first revealed, but the TikTok analogue has indeed been around for a half-decade. As the format grows up, YouTube is enhancing it with some quality-of-life upgrades. Shorts is getting some features that are borrowed from the long-form version of YouTube -- including the removal of the "dislike" button. YouTube's initial choice to hide dislikes proved controversial, but several sensible arguments informed the decision. Most importantly, YouTube claimed that the dislike button meant different things to different people. Female creators, for example, received a disproportionate number of thumbs down. And some people used the dislike to express their personal tastes, while others saved their demerits for videos with irrelevant information. Visit Tubefilter for more great stories.

Have you heard? A ‘Dead Meat’ meetup, Jake Paul’s re-raise, and the TikTok farlands.

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, an annual awards show is capitalizing on the creator horror trend, the Problem Child is refreshing his investments, and TikTok has its answer to YouTube Poop. Pop culture minute For the first time, the Dead Meat Horror Awards will be an IRL, ticketed experience. Since 2022, James A. Janisse and Chelsea Rebecca's Dead Meat channel has celebrated indie horror with an awards show. In 2026, the pomp and circumstance is coming to Pacific Electric in Los Angeles for an IRL show that will stream on July 18. With YouTube horror maestros like Kane Parsons and Curry Barker currently dominating the box office, it's the right time for Dead Meat to make such a big move. Visit Tubefilter for more great stories.

Cannes Lions: The Pitches, Panels, Parties and Prognostication That Resonated Most During a Scorching Week on the Croisette

The biggest winners this past week at Cannes Lions were undoubtedly … the ice cream vendors. During a scorching week in the south of France, an estimated 13,000-plus Cannes Lions attendees hustled up and down the Croisette in Cannes for meetings, panels and pitches. The glacier carts and kiosks that dish out ice cream, soft […]

From Signal Loss to Growth Engine: Intent IQ’s Fabrice Beer-Gabel on Unlocking Identity-Less Environments

Signal loss used to be something the industry managed around. Now, with AI in the mix, it’s becoming something you can actually monetize. AdExchanger Editorial Director Sarah Sluis sits down with Fabrice Beer-Gabel, SVP of Strategy and Partnerships at Intent IQ, to unpack how publishers and advertisers are flipping the script on identity-less environments — […] The post From Signal Loss to Growth Engine: Intent IQ’s Fabrice Beer-Gabel on Unlocking Identity-Less Environments appeared first on AdExchanger.

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Sports Marketing Is About Memorable Moments, Not Brand Awareness

This post was created in partnership with Zappi Sporting events are one of the most dependable ways to reach a highly engaged live audience, but brands have to get more […]

The Campaign That Listened Before It Launched

This post was created in partnership with Collectively  The campaign for SheaMoisture’s Silk Press in a Bottle generated millions of views and sales that doubled in peak retail weeks. The […]

When Past Purchases Aren’t Enough Anymore

This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understanding a real-time mindset. During an ADWEEK […]

Rethinking Audience Strategy for an Unpredictable Consumer

This post was created in partnership with GroundTruth  Younger consumers are changing retail by blending online viral trends with in-store shopping. During an ADWEEK House Cannes Lions panel co-hosted with […]