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20,380 articles covering the AdTech ecosystem
Does the success of Dish from Waitrose prove branded entertainment works?
The Campaign Podcast dives into why brands are investing in branded entertainment, like podcasts, to reach audiences.
McCain launches UK media review
Review follows pitch for its Strong Roots brand last year.
Ex-Audioboom, DMG and Adelicious execs launch creator media company
Company aims to provide advertisers a single point of access to creators and their audience.
Alzheimer’s Society releases follow-up film to ‘A personal appeal’
New Commercial Arts created the campaign.
Melissa Robertson joins social impact consultancy Think Beyond
She has been asked to help grow the business.
The Mission Group merges Bray Leino and Krow into single brand
The Krow name will disappear as the agency comes under the Bray Leino brand.
OpenAI’s ad business reaches $1bn revenue run rate as it expands self-service access
ChatGPT Ads trial in the UK started in June.
Campaign Audio Advertising Awards 2027 opens for entries
First entry deadline is Thursday 15 October.
Go.Compare renews sponsorship for This Morning
Deal secured by Hearts United.
What most businesses get wrong about succession
Other than not taking the Logan Roy approach, and instead focusing on the right strategy, timing, balance and personal dynamics, let's not forget to add a horizontal perspective to the traditionally vertical one.
Sony Bolsters Ads Business with FAST Offering on PS5
Japanese tech giant Sony, owner of major TV and film production business Sony Pictures Entertainment, has been noted for its decision to stick to an "arms dealer" role in the streaming wars. While many other players in the TV and film space spun up their own streaming services in order to directly monetise the content Read More
USA TODAY FAST Channel to Stream Fox First Run’s “Battleground Midterms” with S.E. Cupp & Bill Anderson
USA TODAY FAST Channel, programmed and operated by VideoElephant FAST Managed Services, streamed Fox First Run’s Battleground Midterms with S.E. Cupp and Bill Anderson on Monday, August 31. USA TODAY’s FAST channel was the only non-Fox-related channel to carry the [...] The post USA TODAY FAST Channel to Stream Fox First Run’s “Battleground Midterms” with S.E. Cupp & Bill Anderson appeared first on ExchangeWire.com.
Jaylen Brown and the Moment of Truth
The NBA superstar made history with the launch of his 741 sneaker brand. But after his landmark season and shocking trade, both are facing a defining moment.
The hidden costs distorting your AI ROI
Integration, oversight, data preparation, and displaced work can turn an impressive AI productivity gain into a much smaller financial return. The post The hidden costs distorting your AI ROI appeared first on MarTech.
TBWA\Chiat\Day New York CEO Emily Wilcox exits
After nearly two years leading the agency, Wilcox will be “taking some time to explore what’s next” following her planned Oct. 1 departure.
15 agency reviews to know about
H&R Block, PepsiCo, Dave’s Hot Chicken and Alaska Air Group are just some of the names currently in the midst of reviews.
Small agencies benefit from fewer layers—how many you can really eliminate
Agency leaders from Omnicom, Six+One and more discuss which staff layers they need to be successful.
ADWEEK’s 2026 Brand Genius Winners Are Changing Their Industries With Creativity and Resilience
The brands and leaders seeing what others haven't even imagined yet.
TikTok for Business Partners With ADWEEK on Fastest Growing Agencies 2026
The social app will serve as this year's presenting sponsor, with a special event at ADWEEK House: Advertising HQ.
ADWEEK Brand Advantage: B2B Brands Break Out of the Office Onto the Field
Enterprise brands like SAS and Salesforce are increasingly reaching business decision-makers through sports, culture, and creators.
Cracking The In-Store Attribution Code In Influencer Marketing
Recommendations always hit better when they come from someone you trust, rather than a stranger. Which is why creator marketing platform Hummingbirds puts community at the center of its strategy. “You need local people to influence local people,” says Emily Steele, the company’s CEO and co-founder, on this week’s episode of AdExchanger Talks. That sentiment […] The post Cracking The In-Store Attribution Code In Influencer Marketing appeared first on AdExchanger.
AI’s Best Content Role Is Strategy, Not Volume
GenAI made it possible to produce more content, faster and cheaper. But that same abundance diluted its value, creating a productivity mirage: Output climbed while impact declined. Content volume served traditional SEO well, where more pages and more keywords reliably meant more traffic. AI-powered discovery changed the rules. LLMs reward a different set of signals, […]
Pepper Launches Agent Atlas, an AI Agent That Runs Organic Growth Work, Not Just Reporting
The chat-first layer of Pepper’s GEO platform reasons across a brand’s AI-search, rankings and analytics data, then carries out the work it recommends. Pepper launched Agent Atlas, the most ambitious product in the company’s eight-year history and, Pepper argues, the first marketing platform built to do the work rather than just report on it. For […]
E-Commerce Sellers are Using AI to Get Ahead of the Holiday Rush, StoreClaw Data Shows
StoreClaw data from the back-to-school season shows sellers moving earlier into product selection, creative production and advertising as they prepare for the Q4 rush. Retail e-commerce is increasingly operating like an endless relay race: as one major shopping moment winds down, forward-thinking sellers are already sprinting toward the next. Data released by e-commerce AI growth […]