The Connected TV Platform category experienced significant activity during the week of September 28 to October 5, 2026, with 26 documented changes reflecting ongoing competitive positioning and platform evolution. Adobe and its Advertising division continued to strengthen their CTV capabilities, while Disney Advertising and Disney+ maintained active development cycles, indicating sustained investment in streaming ad technology. Connatix's involvement in this period's activity suggests continued consolidation and integration efforts within the CTV ecosystem. The volume of changes points to routine but consistent platform enrichment across major players, with focus areas likely including audience targeting refinements, measurement capabilities, and advertiser tools to compete in the increasingly fragmented streaming landscape.
Sep 28 — Oct 5, 2026
26 changesCategory Spotlight
This spotlight is part of the Advertising Week NY Opens Under AI's Shadow: M&A Heats Up, Measurement Cracks Widen, and the Creator Economy Goes IRL weekly report.