Dave Campanelli — Horizon Media

Dave Campanelli has joined Horizon Media, one of the largest independent media agencies in the United States. Campanelli is a well-known figure in the media buying and planning industry, having previously served as Chief Investment Officer at Horizon Media for many years before departing. His return or new role at Horizon Media signals a significant leadership development at the agency, which manages billions of dollars in media spend annually on behalf of major advertisers. The specifics of his new title and responsibilities at Horizon Media in this latest capacity are tied to the LinkedIn post from Spectrum Reach, suggesting a notable industry acknowledgment of the move.

Dave Campanelli's association with Horizon Media carries weight in the media buying ecosystem given his deep expertise in investment strategy and media negotiations. Horizon Media competes directly with holding company agencies such as GroupM, Publicis Media, and Dentsu for large advertiser accounts, and leadership moves at this level can influence client confidence, talent recruitment, and strategic direction. His background in media investment is particularly relevant as the industry navigates increasing complexity around CTV, programmatic buying, and audience-based planning. This move may reinforce Horizon Media's positioning as a destination for senior media talent and could signal renewed strategic ambitions in key growth areas of AdTech and media.