Companies

Eyereturn Marketing was a digital advertising technology company specializing in dynamic creative optimization and programmatic display advertising solutions.

GetResponse is a leading email marketing and marketing automation platform that helps businesses of all sizes create, send, and track effective email campaigns to grow their customer base and revenue.

Privacy-focused browser extension and software company that blocks ads, trackers, and provides enhanced online privacy protection for consumers.

GroundTruth is a leading location-based marketing and advertising technology company. It leverages real-world consumer behavior data to help businesses reach their target audiences with relevant messages at the right time and place, driving measurable results for campaigns through its self-serve platform.

Heap is a digital insights platform that automatically captures every user interaction on web and mobile apps, eliminating the need for manual event tracking instrumentation.

I&S BBDO is a leading Japanese full-service advertising agency, part of the global BBDO network, offering integrated creative and media solutions to major brands.

Iconosquare is a comprehensive social media analytics and management platform founded in 2011, specializing in Instagram and Facebook performance optimization. The company provides businesses, agencies, and social media professionals with advanced tools to track metrics, analyze audience behavior, schedule content, and manage community engagement across multiple social media accounts. Originally launched as Statigram, the platform rebranded to Iconosquare in 2013 and has since evolved into on...

Out-of-home (OOH) advertising and smart city infrastructure company operating digital displays and Wi-Fi kiosks in urban environments.

IRIS.TV is a video programming and personalization platform that uses contextual data to optimize video content recommendations and advertising. The company provides video intelligence solutions for publishers and streaming platforms to improve engagement and ad monetization.

Iterable is a leading customer engagement and marketing platform that helps brands create personalized, cross-channel experiences. Their platform allows companies to connect with customers across email, mobile, web, and more.

Jebbit is a software-as-a-service (SaaS) platform specializing in interactive content experiences and customer engagement solutions for enterprise brands and digital marketers. The company's core technology enables businesses to create mobile-first, engaging experiences including quizzes, product recommendations, personality assessments, and interactive surveys without requiring coding expertise. Jebbit has strategically positioned itself as a leader in zero-party data collection—informatio...

Kubient operates a cloud-based programmatic advertising exchange with integrated fraud prevention and transparency tools. The company's Audience Cloud platform provides demand-side and supply-side capabilities with built-in ad fraud detection.

Lion Studios is a mobile game publishing operation acquired by Tripledot Studios in July 2025 as part of Tripledot's $800M purchase of AppLovin's entire mobile gaming portfolio. Previously AppLovin's in-house game publisher, Lion Studios helps indie developers publish, grow, and monetize casual and hyper-casual mobile games.

Lumen Research is an attention measurement firm that uses eye-tracking technology and panel-based research to measure whether consumers actually see and engage with advertising. Their data is used by advertisers, agencies, and media owners to optimize creative and media placement strategies. Lumen is a pioneer in translating attention science into actionable advertising metrics.

Lumen5 is a cloud-based video creation platform founded in 2017 that leverages artificial intelligence to democratize video content production for businesses and content creators. The platform transforms text-based content such as blog posts, articles, and social media updates into engaging video content through automated processes, eliminating the need for extensive video editing expertise or expensive production resources. Lumen5's AI-powered technology analyzes text input, suggests relevan...

Subscription product with 4 tiers (Standard $14.99, Plus $44.99, Premium $119.99, Max $349.99). Launched May 2024.

NetBase Quid is an AI-powered consumer and market intelligence platform that combines social media analytics with business intelligence to help enterprises understand markets, consumers, and competitors.

OAAA (Out of Home Advertising Association of America) is the leading trade association representing the U.S. out-of-home (OOH) advertising industry, advocating for its members and promoting OOH media growth.

ObservePoint provides automated data quality assurance for digital analytics, ensuring accurate and reliable data collection. Their platform helps organizations validate their analytics implementations, identify data discrepancies, and maintain data integrity across various digital properties, thereby improving data-driven decision-making.

Onclusive is a global PR analytics and media intelligence platform that helps communications professionals measure earned media impact and demonstrate PR ROI.

Google's server-side header-bidding product within Google Ad Manager, formerly known as Exchange Bidding (or Exchange Bidding in Dynamic Allocation, EBDA). Allows third-party SSPs/exchanges to compete with Authorized Buyers in real-time auctions. The Trade Desk turned off Open Bidding on its platform in February 2022, when it launched OpenPath, citing transparency concerns — a notable industry signal favoring Prebid and direct paths. Distinct from header bidding (client-side); Open Bidding is server-side via GAM.

OpenAds is The Trade Desk's publisher-side auction wrapper, built from Prebid code. It was announced on 2 October 2025 after Prebid.org changed how transaction IDs work, and it ties into OpenPath. TTD named its first wave of publishing partners on 6 January 2026: AccuWeather, The Arena Group, BuzzFeed, the Guardian, Hearst Magazines, Hearst TV, Newsweek, People Inc. and Ziff Davis.

Parse.ly is a content analytics platform that helps digital publishers and brands measure audience engagement and optimize content performance — now operating as part of Automattic's WordPress VIP.