ThreatMetrix

Leading provider of digital identity intelligence and fraud prevention solutions with one of the largest global identity networks

ThreatMetrix is a digital identity intelligence company that provides fraud prevention and authentication solutions for online businesses. The company's platform leverages device identification, behavioral analytics, and a global shared intelligence network to assess the trustworthiness of digital transactions in real-time. ThreatMetrix was acquired by LexisNexis Risk Solutions in 2018 and continues to operate as a distinct brand within the LexisNexis portfolio. The company's core technology analyzes billions of transactions annually through its Digital Identity Network, which connects data from thousands of organizations worldwide to identify fraudulent patterns and authenticate legitimate users. ThreatMetrix serves enterprises across financial services, e-commerce, payments, travel, and other industries that require robust fraud detection and identity verification capabilities. While ThreatMetrix is primarily positioned in the cybersecurity and fraud prevention space rather than traditional advertising technology, its solutions intersect with AdTech through account security, bot detection, and user authentication services that protect digital advertising platforms from fraudulent traffic and account takeover attacks. The company continues to operate under the ThreatMetrix brand as part of LexisNexis Risk Solutions' broader risk management and identity verification offerings.