Companies
4,248 companies in the AdTech ecosystem
Slide
DefunctSocial Advertising
Slide was a pioneering social application platform and widget company that became one of the largest app developers on Facebook and MySpace before pivoting to social TV and ultimately being acquired by Google.
Superunion
MergedBrand Strategy & Design
Superunion was WPP's global brand agency, formed in 2018 from five WPP agencies. WPP merged it with Design Bridge into Design Bridge and Partners, announced in July 2022 and officially launched in April 2023.
T&Pm
Integrated Media + Creative Agency
T&Pm (pronounced "T and Pm") is WPP's "AI speedboat" agency formed March 25, 2024 from the merger of The&Partnership + mSix&Partners. Combines media + creative + technology under one roof. Notable client wins: HSBC, Toyota.
Uberflip
AcquiredContent Experience and Marketing Technology
Uberflip is a content experience platform that helps B2B marketers create, manage, and optimize personalized content hubs to accelerate buyer journeys and improve engagement.
Vox Media
AcquiredDigital Media & Publisher Ad Tech
Vox Media is a leading digital media and technology company operating iconic editorial brands while offering sophisticated advertising solutions and a proprietary ad tech platform for premium publishers.
WPP OpenX
Agency client team (dedicated holding-company unit)
WPP's dedicated cross-agency team for The Coca-Cola Company, formed in November 2021 when Coca-Cola named WPP its global marketing network partner. It combines creative, media, data and technology talent from across WPP.
Zaius
AcquiredCustomer Data Platform / Marketing Automation
Zaius was a B2C CRM and marketing platform that unified customer data to help retailers deliver personalized, cross-channel experiences — acquired by Optimizely in 2021.
605
AcquiredTV Measurement & Analytics
605 was an advanced TV measurement and analytics company that provided cross-screen audience measurement and campaign effectiveness solutions, acquired by iSpot.tv in 2022.
Adlucent
AcquiredPerformance Marketing / Paid Search Optimization
Adlucent was a digital marketing technology company specializing in predictive marketing and paid search optimization for retailers and brands.
Adswizz
Audio Advertising Technology
A leading audio advertising technology platform specializing in programmatic audio and podcast monetization solutions for broadcasters and publishers.
Agilone
AcquiredCustomer Data Platform / Marketing Analytics
AgilOne was a customer data platform and predictive marketing analytics solution that helped retailers unify customer data and deliver personalized marketing campaigns, acquired by Acquia in December 2019 to strengthen its open digital experience platform.
Ampersand
Co-ownedTV Advertising / Advanced TV
Ampersand is a data-driven TV advertising sales and technology company jointly owned by Comcast, Charter, and Cox, enabling advertisers to plan, buy, and measure TV campaigns across cable and streaming at scale.
Boxever
AcquiredCustomer Data Platform / Personalization
Boxever was an AI-driven customer intelligence and personalization platform for travel and hospitality brands, acquired by Sitecore in 2021.
Clicktale
AcquiredDigital Experience Analytics / Customer Experience Analytics
Clicktale was a pioneering digital experience analytics platform that used heatmaps, session replays, and behavioral data to help enterprises optimize customer journeys — later acquired by Contentsquare.
Cloudflare
Infrastructure/Security (AdTech Adjacent)
Global cloud services platform providing content delivery network (CDN), DDoS mitigation, internet security, and distributed domain name server services.
Cognitiv
Programmatic Advertising / AI-Powered DSP
Connatix
RebrandedVideo Advertising & Publisher Monetization
Connatix was a leading video technology and monetization platform for publishers that merged with JW Player in October 2024 to form JWP Connatix, the industry's largest combined video tech and monetization company.
Dept
AcquiredDigital Agency / AdTech Services
Dept is a global digital agency combining technology, creativity, and data to deliver end-to-end digital experiences for major brands worldwide.
Discovery Channel
Cable Television / Broadcast Media
Flagship Discovery cable TV network under Warner Bros. Discovery, now part of Skydance. Documentary, reality, science programming. Notable: Shark Week, Naked and Afraid.
Firebase Analytics
RebrandedMobile & Web Analytics
Google's free mobile and web analytics platform built into Firebase, offering unlimited event tracking and deep integration with Google Ads and the broader Google ecosystem.
Foxtel
AcquiredConnected TV / Addressable TV Advertising
Foxtel is Australia's leading subscription television and streaming provider, offering premium content across sport, entertainment, and news through pay-TV and digital platforms.
FX Networks
AcquiredCable TV / Premium Series
Cable TV network group (FX, FXX, FXM) acquired by Disney via 21st Century Fox deal March 2019. Notable original programming: The Bear, Shogun, American Crime Story, Atlanta. Also has FX on Hulu streaming presence.
Grey London
Creative Advertising Agency
Grey London is a leading full-service creative advertising agency, part of the global Grey network, known for delivering award-winning campaigns across brand strategy, creative, and integrated communications.
Hogarth Worldwide
RebrandedContent Production & Adaptation
Hogarth Worldwide is WPP's content production powerhouse — 10,000+ staff. Acquired by WPP 2008. Provides scaled production + adaptation services across video, digital, print. **Note: WPP announced January 2026 that Hogarth Worldwide is being retired and folded into a new "WPP Production" unit launching February 23, 2026.**