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Companies

4,248 companies in the AdTech ecosystem

S

Slide

Defunct

Social Advertising

Slide was a pioneering social application platform and widget company that became one of the largest app developers on Facebook and MySpace before pivoting to social TV and ultimately being acquired by Google.

Native AdvertisingSocial Media ManagementSan Francisco, California
S

Superunion

Merged

Brand Strategy & Design

Superunion was WPP's global brand agency, formed in 2018 from five WPP agencies. WPP merged it with Design Bridge into Design Bridge and Partners, announced in July 2022 and officially launched in April 2023.

Creative PlatformMarketing AgencyLondon
T&Pm

T&Pm

Integrated Media + Creative Agency

T&Pm (pronounced "T and Pm") is WPP's "AI speedboat" agency formed March 25, 2024 from the merger of The&Partnership + mSix&Partners. Combines media + creative + technology under one roof. Notable client wins: HSBC, Toyota.

Creative PlatformMarketing Agency
Uberflip

Uberflip

Acquired

Content Experience and Marketing Technology

Uberflip is a content experience platform that helps B2B marketers create, manage, and optimize personalized content hubs to accelerate buyer journeys and improve engagement.

Marketing PlatformContent DiscoveryToronto, Ontario
Vox Media

Vox Media

Acquired

Digital Media & Publisher Ad Tech

Vox Media is a leading digital media and technology company operating iconic editorial brands while offering sophisticated advertising solutions and a proprietary ad tech platform for premium publishers.

Content DiscoveryNew York, New York
W

WPP OpenX

Agency client team (dedicated holding-company unit)

WPP's dedicated cross-agency team for The Coca-Cola Company, formed in November 2021 when Coca-Cola named WPP its global marketing network partner. It combines creative, media, data and technology talent from across WPP.

Creative PlatformAI-Powered Platform
Zaius

Zaius

Acquired

Customer Data Platform / Marketing Automation

Zaius was a B2C CRM and marketing platform that unified customer data to help retailers deliver personalized, cross-channel experiences — acquired by Optimizely in 2021.

Customer Data PlatformE-commerce MarketingBoston, Massachusetts
6

605

Acquired

TV Measurement & Analytics

605 was an advanced TV measurement and analytics company that provided cross-screen audience measurement and campaign effectiveness solutions, acquired by iSpot.tv in 2022.

Data & AnalyticsAttribution & AnalyticsNew York, NY
Adlucent

Adlucent

Acquired

Performance Marketing / Paid Search Optimization

Adlucent was a digital marketing technology company specializing in predictive marketing and paid search optimization for retailers and brands.

PPC ManagementPerformance MarketingAustin, Texas
Adswizz

Adswizz

Audio Advertising Technology

A leading audio advertising technology platform specializing in programmatic audio and podcast monetization solutions for broadcasters and publishers.

Audio AdvertisingProgrammatic PlatformOakland, California
Agilone

Agilone

Acquired

Customer Data Platform / Marketing Analytics

AgilOne was a customer data platform and predictive marketing analytics solution that helped retailers unify customer data and deliver personalized marketing campaigns, acquired by Acquia in December 2019 to strengthen its open digital experience platform.

Customer Data PlatformMarketing AnalyticsSan Jose, California
Ampersand

Ampersand

Co-owned

TV Advertising / Advanced TV

Ampersand is a data-driven TV advertising sales and technology company jointly owned by Comcast, Charter, and Cox, enabling advertisers to plan, buy, and measure TV campaigns across cable and streaming at scale.

Connected TV PlatformVerification & MeasurementNew York, New York
Boxever

Boxever

Acquired

Customer Data Platform / Personalization

Boxever was an AI-driven customer intelligence and personalization platform for travel and hospitality brands, acquired by Sitecore in 2021.

Customer Data PlatformAI-Powered PlatformDublin, Leinster
Clicktale

Clicktale

Acquired

Digital Experience Analytics / Customer Experience Analytics

Clicktale was a pioneering digital experience analytics platform that used heatmaps, session replays, and behavioral data to help enterprises optimize customer journeys — later acquired by Contentsquare.

Data & AnalyticsMarketing AnalyticsTel Aviv, Tel Aviv District
Cloudflare

Cloudflare

Infrastructure/Security (AdTech Adjacent)

Global cloud services platform providing content delivery network (CDN), DDoS mitigation, internet security, and distributed domain name server services.

Privacy TechnologyAd Fraud PreventionSan Francisco, California
Cognitiv

Cognitiv

Programmatic Advertising / AI-Powered DSP

AI-Powered PlatformDemand Side Platform (DSP)New York, New York
Connatix

Connatix

Rebranded

Video Advertising & Publisher Monetization

Connatix was a leading video technology and monetization platform for publishers that merged with JW Player in October 2024 to form JWP Connatix, the industry's largest combined video tech and monetization company.

Connected TV PlatformVideo Advertising PlatformNew York, New York
D

Dept

Acquired

Digital Agency / AdTech Services

Dept is a global digital agency combining technology, creativity, and data to deliver end-to-end digital experiences for major brands worldwide.

AI-Powered PlatformMarketing AgencyAmsterdam, North Holland
Discovery Channel

Discovery Channel

Cable Television / Broadcast Media

Flagship Discovery cable TV network under Warner Bros. Discovery, now part of Skydance. Documentary, reality, science programming. Notable: Shark Week, Naked and Afraid.

New York, NY
Firebase Analytics

Firebase Analytics

Rebranded

Mobile & Web Analytics

Google's free mobile and web analytics platform built into Firebase, offering unlimited event tracking and deep integration with Google Ads and the broader Google ecosystem.

Data & AnalyticsMarketing AnalyticsMountain View, California
F

Foxtel

Acquired

Connected TV / Addressable TV Advertising

Foxtel is Australia's leading subscription television and streaming provider, offering premium content across sport, entertainment, and news through pay-TV and digital platforms.

Demand Side Platform (DSP)Connected TV PlatformSydney, New South Wales
FX Networks

FX Networks

Acquired

Cable TV / Premium Series

Cable TV network group (FX, FXX, FXM) acquired by Disney via 21st Century Fox deal March 2019. Notable original programming: The Bear, Shogun, American Crime Story, Atlanta. Also has FX on Hulu streaming presence.

G

Grey London

Creative Advertising Agency

Grey London is a leading full-service creative advertising agency, part of the global Grey network, known for delivering award-winning campaigns across brand strategy, creative, and integrated communications.

Marketing AgencyLondon, England
Hogarth Worldwide

Hogarth Worldwide

Rebranded

Content Production & Adaptation

Hogarth Worldwide is WPP's content production powerhouse — 10,000+ staff. Acquired by WPP 2008. Provides scaled production + adaptation services across video, digital, print. **Note: WPP announced January 2026 that Hogarth Worldwide is being retired and folded into a new "WPP Production" unit launching February 23, 2026.**

Creative PlatformLondon