Companies

Self-serve commerce media platform unifying sponsored listings, CTV, video, and display for retailers and transaction-based businesses. Launched July 25 2023.

RichRelevance was a pioneering AI-driven personalization platform for retail and e-commerce, later rebranded as Algonomy after merging with Manthan in 2021.

Scroll was an ad-free subscription service that paid publishers based on time spent reading, acquired by Twitter in 2021 and later shut down.

Simply Measured was a social media analytics platform that provided brands and agencies with insights and reporting tools for social media performance measurement.

Sisense is a business intelligence (BI) and analytics software company that provides a platform for data preparation, analysis, and visualization. Its platform enables organizations to embed analytics directly into their products and workflows, empowering users to make data-driven decisions and uncover actionable insights.

Slide was a pioneering social application platform and widget company that became one of the largest app developers on Facebook and MySpace before pivoting to social TV and ultimately being acquired by Google.

Superunion was WPP's global brand agency, formed in 2018 from five WPP agencies. WPP merged it with Design Bridge into Design Bridge and Partners, announced in July 2022 and officially launched in April 2023.

T&Pm (pronounced "T and Pm") is WPP's "AI speedboat" agency formed March 25, 2024 from the merger of The&Partnership + mSix&Partners. Combines media + creative + technology under one roof. Notable client wins: HSBC, Toyota.

Uberflip is a content experience platform that helps B2B marketers create, manage, and optimize personalized content hubs to accelerate buyer journeys and improve engagement.

WPP's dedicated cross-agency team for The Coca-Cola Company, formed in November 2021 when Coca-Cola named WPP its global marketing network partner. It combines creative, media, data and technology talent from across WPP.

Zaius was a B2C CRM and marketing platform that unified customer data to help retailers deliver personalized, cross-channel experiences — acquired by Optimizely in 2021.

605 was an advanced TV measurement and analytics company that provided cross-screen audience measurement and campaign effectiveness solutions, acquired by iSpot.tv in 2022.

Adlucent was a digital marketing technology company specializing in predictive marketing and paid search optimization for retailers and brands.

A leading audio advertising technology platform specializing in programmatic audio and podcast monetization solutions for broadcasters and publishers.

AgilOne was a customer data platform and predictive marketing analytics solution that helped retailers unify customer data and deliver personalized marketing campaigns, acquired by Acquia in December 2019 to strengthen its open digital experience platform.

Boxever was an AI-driven customer intelligence and personalization platform for travel and hospitality brands, acquired by Sitecore in 2021.

Clicktale was a pioneering digital experience analytics platform that used heatmaps, session replays, and behavioral data to help enterprises optimize customer journeys — later acquired by Contentsquare.

Global cloud services platform providing content delivery network (CDN), DDoS mitigation, internet security, and distributed domain name server services.

CMI Media Group is a leading healthcare-focused media agency specializing in pharmaceutical and life sciences advertising, offering data-driven media planning, buying, and analytics solutions.

Connatix was a leading video technology and monetization platform for publishers that merged with JW Player in October 2024 to form JWP Connatix, the industry's largest combined video tech and monetization company.

Dept is a global digital agency combining technology, creativity, and data to deliver end-to-end digital experiences for major brands worldwide.

Flagship Discovery cable TV network under Warner Bros. Discovery, now part of Skydance. Documentary, reality, science programming. Notable: Shark Week, Naked and Afraid.

Google's free mobile and web analytics platform built into Firebase, offering unlimited event tracking and deep integration with Google Ads and the broader Google ecosystem.