Livepeer

Leading decentralized video transcoding network in the Web3 ecosystem

Livepeer is a decentralized video infrastructure network built on the Ethereum blockchain that provides cost-effective video transcoding and streaming services. Founded in 2017, the platform operates as a peer-to-peer network where node operators (orchestrators) perform video processing tasks in exchange for cryptocurrency rewards. While not a traditional AdTech company, Livepeer serves the broader digital media ecosystem by providing infrastructure that enables video streaming applications, which are increasingly important for digital advertising and content delivery. The platform positions itself as an alternative to centralized video infrastructure providers like AWS MediaConvert or Mux, offering significantly lower costs through its decentralized marketplace model. Livepeer's network processes video transcoding—converting video files into multiple formats and bitrates for adaptive streaming—through a distributed network of nodes. The protocol uses its native LPT token for staking and network participation, creating an economic model where orchestrators compete on price and performance. While Livepeer itself is not directly involved in advertising technology, its infrastructure supports video platforms and applications that may incorporate advertising, making it a foundational layer for video-centric digital experiences.