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Companies

2,896 companies in the AdTech ecosystem

Warner Bros. Discovery

Warner Bros. Discovery

Entertainment and Media / Streaming Services

Warner Bros. Discovery is a premier global entertainment and media conglomerate formed through the merger of WarnerMedia and Discovery, Inc. in April 2022. The company operates one of the world's most comprehensive portfolios of iconic entertainment, news, and sports brands, spanning film, television, streaming, and gaming. With a legacy dating back over a century through Warner Bros., the company combines premium scripted content and unscripted programming to serve audiences across more than...

Connected TV PlatformVideo Advertising PlatformNew York, New York, United States, New York
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WarriorPlus

WarriorPlus

WarriorPlus is a leading online marketplace and platform designed for digital product vendors and affiliate marketers. It provides comprehensive tools for creating, selling, and managing digital products, primarily in the internet marketing and business opportunity niches. The platform connects product creators with a vast network of affiliates to promote their offers and drive sales.

Marketing PlatformPerformance Marketing
Waterline Data

Waterline Data

Acquired

Data Governance and Management (Not AdTech)

Waterline Data was a data catalog and governance platform provider that used machine learning to automate metadata discovery and data cataloging before being acquired by Hitachi Vantara in 2019.

Privacy TechnologySan Francisco, California
Wayfair

Wayfair

E-commerce / Online Retail / Home Furnishings

Wayfair is a leading e-commerce platform specializing in home goods, furniture, and décor, operating as one of the largest online-only retailers in the home furnishings sector. The company leverages a sophisticated digital marketplace model that connects consumers with thousands of suppliers, offering millions of products across multiple price points and styles. Through its data-driven approach and proprietary technology platform, Wayfair provides personalized shopping experiences, advanced v...

Commerce TechnologyE-commerce MarketingBoston, Massachusetts, United States
W

Wayfair Advertising

Subsidiary

Retail Media

Wayfair Advertising is the retail media network of Wayfair, enabling home goods brands to advertise directly to high-intent shoppers on the Wayfair platform.

Attribution & AnalyticsRetail Media PlatformBoston, Massachusetts
Waze Ads

Waze Ads

Subsidiary

Location-Based Advertising

Location-based advertising platform integrated into the Waze navigation app, enabling brands to reach drivers with contextually relevant ads based on their real-time location and route.

Location-Based AdvertisingMobile MarketingMountain View, California
W

Waze Local

Subsidiary

Location-Based Advertising

Waze Local is Google's location-based advertising platform that enables businesses to reach drivers through the Waze navigation app with contextual, real-time ads.

Local AdvertisingLocation-Based AdvertisingMountain View, California
Webdam

Webdam

Acquired

Digital Asset Management

Digital asset management (DAM) platform acquired by Bynder, providing cloud-based solutions for organizing, managing, and distributing brand assets.

Creative Management PlatformMarketing TechnologyDenver, Colorado
WebDataRocks

WebDataRocks

Embedded Analytics & Business Intelligence

WebDataRocks is a specialized software company operating in the embedded analytics and developer tools sector, focusing on web-based pivot table and data visualization solutions. The company develops lightweight, JavaScript-based reporting components designed to be seamlessly integrated into web applications, enabling businesses to deliver sophisticated data analysis capabilities to their end-users without the overhead of enterprise-grade business intelligence platforms. Their flagship produc...

Data & Analytics
Webeyez

Webeyez

Webeyez is a digital experience analytics platform that helps businesses understand and optimize their customer journeys. It provides real-time insights into user behavior, identifies pain points, and offers solutions to improve conversion rates and customer satisfaction.

Data & AnalyticsMarketing Analytics
Webflow

Webflow

MarTech/Web Development Platform

Webflow is a no-code website builder and visual development platform that enables users to design, build, and launch responsive websites without writing code.

Creative PlatformMarketing PlatformSan Francisco, California
WebFX

WebFX

Digital Marketing Agency with AdTech Components

WebFX is a prominent player in the AdTech ecosystem, offering a range of digital marketing solutions and innovative advertising technology. Their flagship product, AdTechFX, provides advanced programmatic advertising capabilities that help businesses optimize their digital campaigns across multiple channels. With a focus on data-driven strategies, WebFX leverages artificial intelligence, machine learning, and human expertise to deliver superior campaign performance and measurable ROI for its ...

Marketing AnalyticsMarketing AgencyHarrisburg, Pennsylvania
Webgains

Webgains

Subsidiary

Affiliate Marketing Networks

Webgains is a global affiliate marketing network connecting advertisers with publishers across multiple markets, specializing in performance-based marketing solutions.

Performance MarketingDublin, County Dublin
Webiny

Webiny

Webiny is an open-source serverless enterprise CMS and application development framework. It enables developers to build and deploy full-stack applications and headless CMS solutions on serverless infrastructure like AWS, offering scalability and cost-efficiency for modern web projects.

Marketing Technology
WebMD Medscape

WebMD Medscape

Subsidiary

Healthcare Vertical Advertising

Leading healthcare professional network and medical information platform offering targeted advertising and marketing solutions to pharmaceutical and healthcare companies.

Vertical Marketing PlatformPerformance MarketingNew York, New York
W

WebMD Physician Directory

Subsidiary

Healthcare Marketing

WebMD's physician directory and healthcare provider search platform that connects patients with doctors and enables healthcare professionals to manage their online presence.

Marketplace TechnologyLocal AdvertisingNew York, New York
Weborama

Weborama

Data Management Platform and Audience Targeting

Weborama is a European marketing technology company offering data management, audience targeting, and programmatic advertising solutions. The platform provides DMP capabilities, contextual targeting, and cookieless advertising solutions with a strong presence in France and Europe.

Data Management PlatformParis, Île-de-France
Webprofits

Webprofits

Digital Marketing Consulting & Analytics Services

Webprofits is a specialized digital growth consultancy that distinguishes itself from traditional creative marketing agencies through its scientifically rigorous, data-driven approach to digital transformation and performance optimization. Rather than operating as a conventional service provider, Webprofits functions as a strategic partner that combines deep technical expertise in analytics infrastructure with evidence-based consulting methodologies. The company focuses on delivering quantifi...

Marketing AnalyticsMarketing Agency
WebTagManager

WebTagManager

Marketing Technology (MarTech) - Tag Management

WebTagManager is a specialized software-as-a-service (SaaS) provider that delivers accessible tag management solutions designed specifically for small to medium-sized businesses. The platform addresses a critical gap in the digital marketing ecosystem by enabling marketing teams and web administrators to deploy, manage, and maintain website tracking tags, marketing pixels, and analytics scripts without requiring extensive technical expertise or dedicated developer resources. By democratizing ...

Marketing Technology
Webtrekk

Webtrekk

Acquired

Marketing Analytics & Customer Data Platform

German marketing intelligence and customer data platform provider specializing in web analytics and data-driven marketing automation.

Data & AnalyticsAttribution & AnalyticsBerlin
Webtrends

Webtrends

Digital Analytics and Personalization

Webtrends is a pioneering enterprise digital analytics and personalization platform provider that has been at the forefront of the digital intelligence space for over two decades. Founded in the mid-1990s as one of the first web analytics companies, Webtrends initially focused on log file analysis before evolving into a comprehensive digital intelligence platform. The company has strategically adapted to address contemporary challenges including first-party data strategies, privacy regulation...

Data & AnalyticsMarketing Analytics
Webtrends Optimize

Webtrends Optimize

Acquired

Conversion Rate Optimization

A/B testing and website optimization platform that enabled businesses to test and personalize digital experiences through experimentation and visitor segmentation.

Data & AnalyticsMarketing TechnologyPortland, Oregon
WeChat

WeChat

Subsidiary

Social Media Advertising Platform

WeChat is a Chinese super-app offering messaging, social media, mobile payments, and advertising solutions, operated by Tencent.

Social Media ManagementMobile Ad PlatformGuangzhou, Guangdong
Wedia

Wedia

Marketing Technology (MarTech) - Digital Asset Management & Marketing Resource Management

Wedia is a French-founded enterprise software provider specializing in Digital Asset Management (DAM) and Marketing Resource Management (MRM) solutions for mid-to-large organizations managing complex, global marketing operations. The company's integrated platform enables enterprises to centralize, organize, and distribute digital content across multiple channels and geographies while maintaining brand consistency and compliance. Serving industries including retail, consumer goods, hospitality...

Creative Management PlatformMarketing AutomationFrance, Île-de-France