Enables businesses to reach drivers at the moment they're navigating, with hyperlocal, contextually relevant advertising that drives foot traffic and in-store visits.
Last updated Feb 21, 2026 by AI Enrichment
Leading navigation app advertising platform with unique access to real-time driver intent data
Waze Local is the advertising platform for Waze, the community-based navigation app acquired by Google in 2013. It allows businesses to advertise to drivers in real-time based on their location, driving patterns, and navigation behavior. The platform offers various ad formats including branded pins, search ads, promoted search results, and zero-speed takeovers that appear when drivers are stopped. Waze Local serves as a unique location-based advertising solution within Google's broader advertising ecosystem, leveraging real-time traffic and navigation data to deliver contextually relevant ads to over 140 million monthly active users globally. The platform is particularly valuable for businesses with physical locations such as retail stores, gas stations, restaurants, and service providers looking to drive foot traffic and capture customers who are actively navigating nearby.
Location markers on the map that display business logos and information to nearby drivers
Promoted listings that appear when drivers search for relevant categories or destinations
Priority placement in search results for businesses when users look for nearby services
Full-screen ads displayed when vehicles are stopped at traffic lights or in traffic
Sponsored navigation arrows that guide drivers to advertiser locations