Waze Local

Leading navigation app advertising platform with unique access to in-car driver audience

Waze Local is the advertising platform for Waze, the community-based navigation app acquired by Google in 2013. Operating as a subsidiary of Google, Waze Local enables businesses to advertise to drivers in real-time through various ad formats integrated into the Waze navigation experience. The platform allows advertisers to reach consumers when they are actively on the road and making location-based decisions, offering unique advertising opportunities such as branded pins, promoted search results, and zero-speed takeover ads that appear when vehicles are stationary. Waze Local serves as a key component of Google's location-based advertising ecosystem, complementing Google Maps advertising and providing access to Waze's highly engaged user base of over 140 million monthly active users globally. The platform is particularly valuable for businesses with physical locations, including retail stores, restaurants, gas stations, and service providers looking to drive foot traffic. Waze Local operates through a self-service platform for small and medium-sized businesses, while also offering managed services for larger advertisers through Google's sales teams. As part of Google's advertising portfolio, Waze Local benefits from integration with Google's broader advertising infrastructure while maintaining Waze's distinct brand identity and community-driven approach. The platform continues to evolve with features designed specifically for the in-car advertising context, focusing on delivering relevant, non-intrusive ads that enhance rather than disrupt the navigation experience.