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Companies
Explore technology companies in our intelligence database
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Finteza
Finteza is a comprehensive web analytics and conversion optimization platform that has established itself as an intelligent alternative to mainstream analytics solutions in the digital marketing technology landscape. The company specializes in traffic quality assessment and sophisticated bot detection capabilities, addressing the critical challenge of data accuracy and metric integrity that affects digital marketers globally. By enabling businesses to effectively differentiate between genuine user engagement and automated bot traffic, Finteza helps prevent metric inflation that can distort strategic decision-making and lead to misallocated marketing budgets. The platform delivers an extensive suite of analytics capabilities that extend well beyond traditional web analytics offerings. Finteza incorporates real-time traffic monitoring, heatmaps, session recordings, conversion funnel analysis, and detailed visitor segmentation tools into a unified solution. The analytics engine processes visitor interactions across multiple digital touchpoints, providing granular data that empowers businesses to optimize user experience, identify revenue opportunities, and improve marketing ROI. The solution is specifically designed to serve digital marketers, e-commerce businesses, web analysts, and growth teams who require sophisticated insights into digital audience behavior and traffic source quality, particularly organizations that have outgrown basic analytics tools and demand more advanced capabilities for data-driven decision making in an increasingly complex digital ecosystem.
Tier C
Nightwatch
Nightwatch is a specialized cloud-based SEO software company that provides comprehensive rank tracking and search engine optimization monitoring solutions to digital marketers, SEO professionals, and agencies worldwide. The platform's core strength lies in its precise, real-time monitoring of website search engine rankings across multiple search engines and geographic locations, transforming complex raw data into actionable insights that drive measurable improvements in organic search visibility. By integrating accurate rank tracking with extensive SEO analytics capabilities, Nightwatch enables businesses to understand their competitive positioning in search results and make informed, data-driven decisions to enhance their digital presence. Operating within the highly competitive SEO tools market, Nightwatch differentiates itself through its emphasis on accuracy and comprehensive functionality, seamlessly integrating rank tracking with complementary capabilities including backlink analysis, keyword research, and competitor intelligence. The company serves a diverse global customer base ranging from individual SEO consultants and small businesses to larger digital marketing agencies managing complex multi-client portfolios. Nightwatch's platform architecture successfully balances sophisticated SEO monitoring capabilities with an intuitive, accessible user interface, making complex search performance data understandable and actionable for users across various skill levels and organizational sizes, positioning the company as a versatile and reliable solution in the SEO technology landscape.
Tier B
Yellowfin
Yellowfin is an established enterprise business intelligence and analytics platform provider that delivers comprehensive data visualization, automated insights, and embedded analytics solutions to organizations worldwide. The company has carved out a distinctive position in the competitive BI market through its emphasis on action-based dashboards, collaborative analytics capabilities, and automated data discovery tools that empower both technical analysts and business users to extract meaningful insights from complex data environments. Yellowfin's platform architecture supports enterprise-grade performance with flexible deployment models including cloud-based SaaS and on-premise installations, enabling organizations to align solutions with their infrastructure requirements and data governance policies. The company serves diverse industries including financial services, healthcare, retail, manufacturing, and technology sectors, offering solutions ranging from self-service analytics tools for end users to sophisticated embedded BI capabilities for independent software vendors (ISVs) seeking to integrate analytics into their applications. Yellowfin differentiates itself through its focus on data storytelling, automated insight generation, and collaborative features that transform traditional static reporting into dynamic, actionable intelligence platforms. With continued innovation in augmented analytics, natural language processing for intuitive data queries, and automated business monitoring capabilities, Yellowfin addresses evolving market demands while maintaining enterprise-grade security standards and comprehensive governance frameworks suitable for regulated industries and large-scale deployments.
Tier C
Skykit
Skykit is a cloud-based technology provider specializing in comprehensive data integration and business intelligence solutions designed for modern enterprises. The platform addresses the critical challenge of data fragmentation by enabling organizations to consolidate information from multiple disparate sources, transform raw data into meaningful insights, and deliver those insights through intuitive visualization tools. Serving mid-market to enterprise organizations, Skykit's solution combines robust ETL (Extract, Transform, Load) capabilities with embedded analytics and real-time data processing to create an end-to-end data management ecosystem. The company's platform distinguishes itself through its emphasis on accessibility and rapid deployment, empowering business users and analysts to build data pipelines and create sophisticated visualizations without requiring deep technical expertise or extensive coding knowledge. This democratization of data access enables organizations to foster a truly data-driven culture across all departments and levels. Skykit's cloud-native architecture ensures scalability, high availability, and performance while significantly reducing the infrastructure management burden on IT teams. By focusing on the intersection of ease-of-use and enterprise-grade capabilities, Skykit serves organizations seeking to break down data silos, improve decision-making velocity, and maintain strong security and governance standards while undergoing digital transformation.
Tier C
Visually
Visually is a technology platform that specializes in data visualization and infographic creation, designed to make professional visual communication accessible to users without advanced design or programming skills. The platform serves marketing professionals, data analysts, journalists, and business users by transforming complex datasets into engaging visual narratives through intuitive design interfaces and robust data processing capabilities. By democratizing access to professional-grade visualization technology, Visually enables organizations of all sizes to create compelling charts, graphs, and infographics that enhance audience engagement and information retention. Positioned at the intersection of business intelligence, content marketing, and visual communication, Visually addresses the growing market demand for data literacy and visual storytelling in organizational communication strategies. The platform supports seamless data importation from multiple sources and offers automated visual content generation capabilities, allowing users to convert raw data into actionable insights and compelling narratives. As businesses increasingly recognize the strategic value of data-driven decision-making and visual communication, Visually serves as an essential tool for both internal stakeholder communications and external marketing channels, bridging the gap between complex data analytics and accessible visual storytelling.
Founded 2011Acquired11-50 employeesTier Cacquired
Singular
Singular is a leading marketing intelligence platform that specializes in unifying mobile attribution and marketing analytics for data-driven marketers. The company addresses one of the most critical challenges in modern digital marketing: understanding and measuring the complete customer journey across multiple channels and touchpoints. By consolidating marketing data from diverse sources into a single platform, Singular enables organizations to gain actionable insights, optimize their marketing performance, and maximize return on investment through advanced attribution modeling and comprehensive analytics capabilities. As a significant player in the marketing technology landscape, Singular has positioned itself as an essential solution for mobile-first businesses and enterprises seeking to optimize their marketing spend in an increasingly complex digital ecosystem. The company has demonstrated consistent innovation through strategic initiatives including the acquisition of Journeys to enhance customer journey analytics capabilities, the launch of Singular ROI for advanced marketing mix modeling, and the establishment of strategic partnerships with leading AdTech and MarTech providers. These developments have expanded Singular's ecosystem and enabled the delivery of more comprehensive, integrated solutions that help marketers navigate the challenges of multi-touch attribution, cross-channel measurement, and marketing performance optimization in an era of evolving privacy regulations and fragmented customer touchpoints.
Tier A
Adriel
Adriel is an AI-powered marketing intelligence platform designed to solve the critical challenge of marketing data fragmentation that modern marketing teams and agencies face in today's complex digital ecosystems. The platform functions as a centralized hub that consolidates data from multiple disparate sourcesâincluding social media channels, paid advertising platforms, email marketing tools, and web analytics systemsâinto a unified, actionable dashboard. Through automated data collection and normalization processes, Adriel eliminates the manual effort traditionally required to aggregate and reconcile data from multiple marketing channels, providing real-time visibility into cross-channel marketing performance. What sets Adriel apart from basic data aggregation tools is its integration of AI-driven predictive analytics and intelligent optimization recommendations that enable marketing teams to make data-driven decisions with greater confidence and precision. The platform's core value proposition centers on delivering comprehensive cross-channel marketing visibility, precise ROI tracking, marketing spend optimization, and measurable improvements in overall marketing effectiveness. Adriel has demonstrated strategic growth through targeted acquisitions and partnerships that have expanded its capabilities in data integration, predictive analytics, and cross-channel optimization, positioning itself as essential infrastructure for organizations navigating an increasingly complex marketing technology landscape where deriving actionable insights from fragmented data sources has become a critical competitive differentiator.
Tier A
Whatagraph
Whatagraph is a comprehensive marketing analytics and reporting platform that serves as critical infrastructure within the AdTech ecosystem. The company specializes in automated report generation, data visualization, and white-label reporting solutions designed specifically for advertising and marketing professionals. By consolidating data from multiple marketing channels into a unified platform, Whatagraph enables users to create customizable, professional-grade reports and dashboards that streamline the complex process of marketing performance analysis. The platform addresses a fundamental challenge faced by modern marketing teams: the aggregation and presentation of disparate marketing data from various sources including social media, advertising platforms, analytics tools, and other marketing channels. Whatagraph's solution significantly reduces the time and resources required for manual reporting, allowing marketing professionals to focus on strategic decision-making rather than data compilation. The company has demonstrated commitment to innovation through continuous platform enhancements, introducing new features and capabilities that expand its value proposition. Strategic partnerships have further strengthened Whatagraph's position in the competitive marketing analytics landscape, establishing it as a notable player in the marketing technology sector serving agencies, in-house marketing teams, and marketing consultants.
Tier A
Precisely
Precisely is a leading enterprise software company specializing in data integrity, data governance, and location intelligence solutions for organizations worldwide. The company provides comprehensive tools and platforms that enable businesses to ensure data accuracy, consistency, and compliance throughout the entire data lifecycle. With a strong focus on data quality management, Precisely helps enterprises address critical challenges including data standardization, address verification, geocoding, master data management, and regulatory compliance. Their solutions are designed to support organizations dealing with large-scale data operations where data accuracy is paramount for decision-making and operational efficiency. Precisely serves a diverse range of industries including financial services, insurance, retail, healthcare, telecommunications, and government sectors. The company's technology portfolio encompasses data enrichment capabilities, location intelligence tools, and data governance frameworks that enable organizations to maximize the value of their data assets. With support for both on-premise and cloud deployments, Precisely caters to enterprises with varying infrastructure requirements, security considerations, and compliance mandates. The company's solutions are particularly valuable for organizations navigating complex regulatory environments and those requiring accurate location-based insights for customer engagement, risk assessment, and operational optimization.
Founded 2020Private Equity Backed1001-5000 employeesTier B
Highcharts
Highcharts is a leading provider of JavaScript-based charting libraries that enables developers and organizations to create interactive, visually compelling data visualizations for web and mobile applications. Founded in Norway, the company has established itself as a trusted solution in the data visualization space, serving developers across industries ranging from finance and healthcare to media and e-commerce. Their flagship product offers a comprehensive suite of chart types including line, bar, pie, scatter, and advanced financial charts, all rendered using SVG and VML technologies for broad browser compatibility. The company operates on a dual-licensing model, offering free use for non-commercial and personal projects while requiring commercial licenses for business applications. This approach has enabled Highcharts to build a substantial developer community while generating sustainable revenue from enterprise clients who value the library's reliability, extensive documentation, and ongoing support. With a focus on performance, accessibility, and ease of integration, Highcharts has become a go-to solution for organizations seeking to transform complex datasets into actionable visual insights. The company's products are used by numerous Fortune 500 companies and have been integrated into thousands of websites and applications worldwide, demonstrating the scalability and robustness of their visualization solutions.
Founded 2009bootstrap51-200 employeesTier C
Verisk Analytics
Verisk Analytics is a leading data analytics and strategic risk assessment company that serves clients across insurance, energy, financial services, government, and risk management sectors. The company specializes in collecting, analyzing, and delivering predictive analytics and decision support solutions that help organizations assess risk, detect fraud, and make data-driven business decisions. Through advanced statistical modeling, machine learning algorithms, and comprehensive data aggregation from thousands of sources, Verisk provides actionable insights that enable clients to improve operational efficiency and mitigate potential losses. With a focus on transforming raw data into strategic intelligence, Verisk Analytics operates across multiple verticals including property and casualty insurance underwriting, claims management, catastrophe modeling, supply chain risk assessment, and regulatory compliance. The company maintains one of the industry's largest proprietary databases, combining historical loss data, real-time information feeds, and predictive modeling capabilities to deliver comprehensive risk assessment solutions. Their platform serves thousands of clients globally, ranging from insurance carriers and brokers to government agencies and Fortune 500 corporations seeking to better understand and manage complex risk exposures.
public5000+ employeesTier C
DataDog
Datadog is a leading provider of cloud-scale monitoring and analytics infrastructure solutions designed for modern application environments. The company specializes in delivering comprehensive observability across the entire technology stack, enabling organizations to monitor infrastructure, applications, logs, and user experiences in real-time. Through its unified SaaS-based platform, Datadog helps development, operations, and security teams collaborate more effectively by providing deep visibility into system performance, application behavior, and business metrics. The platform integrates seamlessly with hundreds of technologies and services, making it a critical tool for organizations operating in cloud-native, hybrid, and multi-cloud environments. Datadog's solutions are particularly valuable for companies undergoing digital transformation, as they provide the observability needed to maintain reliability and performance at scale. The company serves a diverse customer base ranging from fast-growing startups to Fortune 500 enterprises across various industries including technology, financial services, retail, and media. Datadog's approach combines powerful data analytics, machine learning capabilities, and intuitive visualization tools to help organizations detect anomalies, troubleshoot issues, and optimize performance proactively. The platform's ability to correlate data across multiple layers of the technology stack enables teams to quickly identify root causes of issues and reduce mean time to resolution, ultimately improving customer experience and operational efficiency.
public1000+ employeesTier B
Klipfolio
Klipfolio is a leading cloud-based data visualization and business intelligence platform that specializes in providing comprehensive dashboard and reporting solutions for the AdTech ecosystem. The company enables advertisers, marketing agencies, publishers, and small-to-medium businesses to consolidate data from multiple advertising channels into unified, real-time dashboards that deliver actionable insights. With the ability to connect to hundreds of data sources, including major AdTech platforms like Google Ads, Facebook Ads, and Adobe Analytics, Klipfolio allows users to monitor key performance indicators and advertising metrics in a centralized location. Klipfolio has established itself as a market leader in the AdTech data visualization space by offering a highly flexible, user-friendly platform that serves both technical and non-technical users. The company's flagship dashboard product empowers businesses to create customized visualizations that provide real-time visibility into campaign performance, advertising spend efficiency, and ROI across multiple channels. Through continuous innovation and strategic partnerships with leading AdTech players, Klipfolio has positioned itself as an essential analytics solution for organizations navigating the increasingly complex digital advertising landscape. The platform is particularly valued by marketing agencies and SMBs that require quick, easy-to-understand reporting on their advertising effectiveness without extensive technical resources.
Founded 2001venture-backed51-200 employeesTier A
Nielsen
Nielsen is a global measurement and data analytics company that provides a comprehensive understanding of what consumers watch, listen to and buy. Nielsen's data and analytics help clients understand consumption patterns and trends, make business decisions and optimize their operations.
Founded 1923$9.1B30,000-40,000 employeesTier A
Elasticsearch
Elasticsearch is an open-source, distributed search and analytics engine that allows users to search, analyze, and visualize data in real-time. It is built on top of the Apache Lucene library and is widely used for a variety of applications, including enterprise search, log analysis, and business intelligence.
Founded 2010$100M+1,000-5,000 employeesTier D
Segment
Segment is a customer data platform that helps businesses collect, unify, and activate their customer data across marketing, analytics, and business tools. It enables companies to deliver better customer experiences. [A Twilio Company]
Founded 2011$283.6M500-1000 employeesTier Asubsidiary
Alteryx
Alteryx is a leading provider of self-service data analytics and business intelligence solutions designed to empower organizations to transform their data into actionable insights. The company's platform enables business analysts, data scientists, and IT professionals to blend, prepare, and analyze data from multiple sources without requiring extensive coding knowledge. Through its intuitive drag-and-drop interface and advanced analytics capabilities, Alteryx democratizes data analytics across enterprises, enabling faster decision-making and improved business outcomes. The platform combines data preparation, blending, and analytics with advanced statistical, predictive, and spatial capabilities in a single workflow. Alteryx serves organizations across various industries including financial services, healthcare, retail, manufacturing, and telecommunications, helping them automate complex analytical processes and accelerate time-to-insight. The company has established itself as a significant player in the analytics and business intelligence market by focusing on ease of use, scalability, and comprehensive data integration capabilities.
public1000+ employeesTier Bsubsidiary
Supermetrics
Supermetrics is a leading data integration and analytics platform that serves as a critical infrastructure provider in the AdTech and MarTech ecosystem. The company specializes in enabling marketers, advertisers, and data analysts to consolidate marketing data from multiple sources into centralized analytics platforms and data warehouses. Through its flagship data pipeline solution, Supermetrics connects over 100 marketing platforms, advertising networks, and social media channels to popular analytics tools, business intelligence platforms, and data storage solutions, streamlining the extract, transform, and load (ETL) process for marketing data. The company has established itself as an essential tool for advertising agencies, media buyers, and in-house marketing teams seeking to optimize campaign performance through data-driven decision-making. Supermetrics serves a diverse customer base ranging from small and medium-sized enterprises to large multinational corporations, providing them with the infrastructure needed to break down data silos and create comprehensive marketing analytics workflows. The company has pursued strategic growth through both product development and acquisitions, including the purchase of data visualization platform Reportei, while forging partnerships with major marketing and analytics platforms to expand its capabilities and market reach. Supermetrics' solutions address a fundamental challenge in modern digital marketing: the fragmentation of data across multiple platforms and the complexity of manual reporting processes. By automating data collection and transformation, the company enables its users to focus on analysis and strategy rather than data wrangling, making it a valuable partner for organizations looking to scale their marketing operations and improve ROI measurement across channels.
Founded 2013series-b201-500 employeesTier A
Snowplow Analytics
Snowplow Analytics is a leading data infrastructure company that provides an open-source behavioral data platform designed to help organizations collect, process, and analyze granular event-level data from their web, mobile, and server-side applications. Founded in 2012, the company pioneered the concept of 'data creation' as opposed to traditional analytics, giving businesses complete ownership and control over their first-party data. The platform enables companies to track every customer interaction across multiple touchpoints, creating a comprehensive data foundation for advanced analytics, machine learning, and personalized customer experiences. Snowplow's architecture is built on the principle of data quality and flexibility, allowing organizations to define their own event schemas and maintain full control over their data pipeline. Unlike traditional analytics solutions that aggregate data, Snowplow delivers raw, granular event data directly into a company's data warehouse or lake, enabling sophisticated analysis and integration with various business intelligence and data science tools. The platform serves enterprises across multiple industries including retail, media, gaming, and financial services, helping them build data-driven organizations with reliable, high-quality behavioral data. The company has evolved from its open-source roots to offer both managed cloud services (Snowplow BDP - Behavioral Data Platform) and self-hosted options, catering to organizations with varying technical capabilities and compliance requirements. Snowplow's approach emphasizes data governance, privacy compliance, and the ability to adapt to changing business needs through its flexible schema-based tracking system.
Founded 2012series-b51-200 employeesTier B
Mouseflow
Mouseflow is a comprehensive session recording and website analytics platform founded to help businesses gain deep insights into user behavior on their digital properties. The company specializes in providing visual analytics tools that enable organizations to see exactly how visitors interact with their websites through session replays, heatmaps, funnels, and form analytics. By capturing and analyzing real user sessions, Mouseflow helps businesses identify friction points, optimize conversion paths, and improve overall user experience. The platform serves a global customer base ranging from small businesses to enterprise organizations across various industries including e-commerce, SaaS, agencies, and digital marketing teams. Mouseflow's technology records user interactions including mouse movements, clicks, scrolls, and keystrokes (with privacy controls), providing actionable insights that complement traditional web analytics tools. The company has established itself as a trusted solution in the user experience optimization space, competing alongside other session replay and behavioral analytics platforms. Mouseflow is headquartered in Copenhagen, Denmark, and operates as a bootstrapped or privately funded company serving thousands of websites worldwide. The platform emphasizes ease of implementation, GDPR compliance, and privacy-first data collection, making it particularly attractive to European and privacy-conscious organizations. The company continues to evolve its product offering with advanced features like friction scoring, user feedback collection, and enhanced filtering capabilities to help businesses make data-driven decisions about their digital experiences.
Founded 2010bootstrap11-50 employeesTier B
Datorama
Datorama is a leading marketing intelligence and analytics platform that was acquired by Salesforce in 2018. The platform specializes in unifying disparate marketing data sources into a single, cohesive view, enabling marketers to measure performance, optimize campaigns, and derive actionable insights across all channels. Datorama serves as a critical component of Salesforce's Marketing Cloud ecosystem, providing enterprise-level data integration and visualization capabilities. As a Salesforce company, Datorama has been integrated into the broader Marketing Cloud Intelligence offering, helping organizations overcome the challenge of fragmented marketing data. The platform connects to hundreds of data sources including advertising platforms, social media channels, web analytics tools, CRM systems, and offline data sources. By automating data collection, harmonization, and visualization, Datorama enables marketing teams to move from data collection to strategic decision-making more efficiently, supporting data-driven marketing strategies for global enterprises across various industries.
Founded 2012Acquired (previously raised ~$50M in venture funding)Integrated into Salesforce (70000+) employeesTier Aacquired
Adobe Analytics
Adobe Analytics is an enterprise-grade web and digital analytics platform that forms a core component of Adobe Experience Cloud. As one of the industry's leading analytics solutions, it enables organizations to collect, analyze, and derive actionable insights from customer interactions across multiple digital touchpoints including websites, mobile applications, IoT devices, and other digital channels. The platform leverages advanced data science, machine learning, and AI capabilities to help businesses understand customer journeys, optimize marketing campaigns, and improve overall digital experience performance. Originally developed from the Omniture acquisition in 2009, Adobe Analytics has evolved into a sophisticated analytics ecosystem that goes beyond traditional web analytics. It provides real-time data processing, advanced segmentation, predictive analytics, attribution modeling, and cross-channel analysis capabilities. The platform is designed for enterprise clients across various industries including retail, financial services, media, travel, and technology sectors, serving organizations that require deep analytical capabilities to drive data-driven decision making and personalization at scale.
Founded 1996Public company (Parent: Adobe Inc., NASDAQ: ADBE)10000+ employeesTier S
Google Analytics
Google Analytics is a comprehensive web analytics platform developed and offered by Google that has become the industry standard for tracking and analyzing website traffic. Launched in November 2005 following Google's acquisition of Urchin Software Corporation, the service provides businesses, marketers, and website owners with detailed insights into user behavior, traffic sources, conversion tracking, and audience demographics. The platform processes data from millions of websites worldwide, making it one of the most widely deployed analytics solutions on the internet. Google Analytics enables organizations to make data-driven decisions by offering real-time reporting, customizable dashboards, and advanced segmentation capabilities. The platform tracks various metrics including page views, session duration, bounce rates, user flow, and conversion goals. With the introduction of Google Analytics 4 (GA4) in 2020, the platform evolved to provide cross-platform tracking across websites and mobile apps, enhanced machine learning capabilities, and privacy-centric measurement designed to adapt to a cookieless future. The service integrates seamlessly with other Google products including Google Ads, Search Console, and Google Tag Manager, creating a comprehensive digital marketing ecosystem for businesses of all sizes.
Founded 2005Mature product under Alphabet Inc. (publicly traded: GOOGL)Part of Google (100,000+ employees) employeesTier S
Transform
Transform provides a metrics store platform that helps data teams define, manage, and serve consistent business metrics across an organization. It aims to eliminate metric inconsistencies and empower data-driven decision-making by centralizing metric definitions.
Founded 2020$24.5M75 employeesacquired
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