Yandex.Direct
Moscow, Russia · Founded 2001
10001+ employees · YNDX
Sourced & current · updated Jul 6, 2026Website
Yandex.Direct is Russia's dominant self-serve pay-per-click advertising platform, enabling businesses to run targeted search and display ads across Yandex's ecosystem of properties.
Where they sit
Stack tier: Ecosystem Services (A)
Contextual AdvertisingPPC ManagementLocal Advertising
Dominant PPC advertising platform in Russia and CIS markets, the primary alternative to Google Ads for Russian-speaking audiences
Ownership
Parent: Yandex