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Xandr
RebrandedNew York, New York, United States · Founded 2018
1001-5000 employees · NASDAQ:XAND
A comprehensive advertising technology platform offering programmatic buying, selling, and data management solutions for premium digital advertising.
Where they sit
Stack tier: Core Platforms (S)
Demand Side Platform (DSP)Supply Side Platform (SSP)Programmatic Platform
Formerly a leading independent end-to-end programmatic platform; absorbed into Microsoft Advertising as of 2023, with its products rebranded under the Microsoft Advertising suite.
Ownership
Parent: Microsoft
Competitors
Recent moves
In their space
- Scibids raises $22M Series B for AI bidding optimization1 sourceNov 1, 2023 · $22M
- Adform acquired by private equity consortium1 sourceJun 1, 2023 · $800M
- Scibids raises $14M Series A for AI-powered bidding1 sourceFeb 14, 2023 · $14M
- Equativ formed from merger of Smart AdServer, DynAdmic, and LiquidM1 sourceSep 1, 2021