Unity AR provides cross-platform augmented reality development tools integrated within the world's leading real-time 3D creation platform, enabling developers to build immersive AR experiences and interactive advertising campaigns at scale.
Last updated May 11, 2026 by AI Enrichment
Leading real-time 3D development platform with integrated AR capabilities and mobile advertising network
Unity AR represents Unity Technologies' augmented reality capabilities within its comprehensive real-time 3D development platform. Unity provides AR development tools through Unity Engine, enabling developers to create AR experiences across mobile devices (iOS ARKit, Android ARCore) and AR headsets. The platform supports cross-platform AR development with features like spatial mapping, plane detection, image tracking, and face tracking. While Unity Technologies is primarily known as a game development platform, it has significant presence in the AdTech ecosystem through Unity Ads, which monetizes mobile games and apps. Unity's AR capabilities enable immersive advertising experiences and interactive brand campaigns. The company serves developers, brands, and advertisers looking to create engaging AR content for marketing, gaming, training, and enterprise applications. Unity Technologies went public in 2020 and has established itself as a leader in real-time 3D content creation. The AR tools are integrated into the broader Unity platform, competing with other AR development frameworks while leveraging Unity's massive developer community and cross-platform capabilities.
Cross-platform AR development framework supporting ARKit, ARCore, and other AR platforms
Mixed and Augmented Reality Studio for authoring intelligent AR experiences
Mobile advertising platform for monetizing games and apps with AR ad capabilities
Tool for testing AR content in the Unity Editor using mobile devices